The Sound of Music… in Advertisements

Can you think of a piece of background music or a jingle that you will instantly and always associate with a particular product advertisement? You most probably will. Research shows that the most memorable and effective commercials are those that are able to evoke emotions and create a unique mood. And they do this by using music.

Music pervades our lives. So does advertising. Little wonder then that music plays an important role in advertising in the electronic media. Whether they are making a radio jingle or a television spot, advertisers are acutely aware of the power of music in,

• Increasing the effectiveness of the message
• Creating a distinct brand identity
• Boosting the viewer / listener’s brand name recall

Naturally, advertising is full of music. You will find producers and directors of commercials using classical music, holiday music, soundtracks from movies, and even snippets from popular songs as background music or production music in their ads. Be it the rebellious rock, cool jazz, trendy hip-hop, or the reverie of trance, licensed music helps you choose from a range of emotion-evoking music to help you connect with your consumers.

But what happens when your creative team conceptualizes a commercial with a specific piece of music in mind, the client loves it, but you cannot use the music because of copyright issues?

Picture this: A young boy breaks his mother’s favorite antique vase. Frightened, he rushes to get a tube of fast glue and hurriedly sticks the broken pieces together. Feeling relieved, he puts the repaired vase back on the stand only to realize that his fingers are stuck to it. As his triumphant expression crumbles, you hear the U2 song "Stuck in a Moment You Can't Get Out Of" in the background.

That could be really cool and sticky advertising but unfortunately, as U2 have no intentions of selling their music for promoting products or services in commercials; you are the one who is stuck. Worse, if they do agree to your request, you will end up shelling out a substantial amount of fee that is way beyond your production budget. So what do you do now?

Consider downloading royalty free production music from websites such as www.premiumbeat.com. All you have to do is browse through the huge libraries of production music, and select a soundtrack that fits the mood of your commercial.

Buying a license for royalty free music is an inexpensive way to access high quality, legal music. Another important reason why royalty free music is a really great option for your commercial is the fact that you are not violating copyright laws, yet at the same time, you are able to make unlimited use of the music. You can use it as the background music in a single commercial or choose to make it the audio theme across an entire ad campaign. Either way, when you integrate the distinctive strains of the royalty free instrumental music in your commercial, there is every chance that the audience will associate the memorable musical theme with your product.

This article was originally published at  www.premiumbeat.com a leading Royalty Free Music Library.

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