Broadband and Music
Time was when portable cassette players were considered a technological revolution because they allowed people to listen to music on the move. Today, music can be purchased on the Internet and played on the computer.
While better compression technology as well as new product technology, such as the iPod and iTune music stores has transformed the way we listen to music, it is the high speed broadband connection that has completely revolutionized the way music is distributed, managed and consumed today.
Broadband comes from the words “broad bandwidth”. Broadband connections are up to 100 times faster than a dial-up account and allow you to download large rich media content (interactive digital media including video, voice, data and animation) instantaneously. To understand how fast, think of a dial-up connection as a single, narrow country lane, where your car (in this case data) has to travel in a single file. Now switch over to broadband, and you are on the freeway with multiple lanes. More data can now move faster at the same time. Because broadband can transmit and download data much quicker than dial-up, it has opened up a whole new world of rich media content.
So what has all this got to do with music? A lot.
While broadband connectivity has altered the way consumers listen to music, it has also changed the way music companies distribute their music. Already in 2009 with online music stores, digital record companies’ revenues reached $US 4.2 billion (was only 1.1 billion in 2005) and accounts for 27% of all music sales.
This also means that the high speed connectivity of a broadband connection makes it much easier to upload / download large files of unauthorized digital music through peer-to-peer (P2P) services. More and more people are acutely aware of the fact that it is illegal to download music from the Internet without the permission of the producer, and are choosing to purchase legal music online.
A large number of people, including producers and directors of commercials, amateur home video makers, flash designers, website developers, or people looking for background music for their presentations prefer to download royalty free music from websites such as www.premiumbeat.com. Thanks to the high-speed broadband, browsing music online has become quick and easy. Just choose a soundtrack that works best for your purpose and you can then purchase a low cost royalty free music license directly online with a secure payment solution and download your music within minutes. Before the globalization of broadband connection the process of buying music online took days, sometimes even weeks as it involved physically shipping the music on hard support such as CDs across the globe.
But no more! With a broadband connection, you can now buy music easily, legally and instantaneously.
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