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How to Screw Up A Product Launch + The Final Cut Pro X Backlash Videos

Ah, the aftermath.  Certainly no one, especially Apple, could have predicted what a debacle this entire FCPX mess has become. In the hours after it’s initial release, Twitter users and the online editing community took to the web to decry the Final Cut Pro X “update”. And now, nearly a week since that time, the public condemnation surrounding the product has only continued to grow.

Could FCPX be the kiss of death for Apple in the professional video market?

Video Responses to Final Cut Pro X Release:

Nearly half of the reviewers in the Mac App haven given the product the lowest, one star, rating.  Apple evangelists, like the Final Cut Pro guru Larry Jordan, have said that this very well may mark the beginning of the end of the application for pro use if Apple doesn’t provide some insight into the future of FCPX.  Apple message boards are flooded with negative comments from users and general frustration about the limitations of the application.  But perhaps the most public criticism of FCP X came earlier this week from the post folks over at the Conan O’Brien show.  Cracking at the amateurish features of Final Cut Pro X, the show took the backlash to a national stage (click image to view).

In recent days, two more videos taking a shot at FCP X have also been circulating online, Jeffery Harrell’s I Have No Title For This and RaberCo’s The Destruction of Final Cut Studio (click images below to view):

Without a doubt, the backlash has come mainstream. It’s now up to Apple to get on the ball and let us know about the future of Final Cut Pro X.  Will it quickly evolve to accommodate the needs of professional users or will Apple have officially abandoned the “pro” market?  Either way, it looks like somebody in the market research department is looking for a new job.


Give Us Your Final Cut Pro X Feedback!

Have you decided what YOU are going to do with FCP X?

Are you going to give it a shot, keep with Final Cut Pro 7 or leave the application for another editing software?

We want to hear from you so let us know in the comments!

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  • http://twitter.com/mikehutcherson Mike Hutcherson

    i’ve written i think the only blog post out there sticking up for FCPX http://mikehutcherson.tumblr.com/

    • Danny Greer

      @Mike — Thanks for the response. Your article takes a refreshingly positive spin on the FCPX debate. Re: legacy project, I really enjoyed this particular line: “The parts from you old car don’t fit in to you’re new car? What a surprise.” :) All the best, Mike!

  • http://YourSite(Optional) James

    And a new parody video today: http://www.youtube.com/watch?v=SgXUh1HrYOw

  • http://atomicpix.com Brian Collins

    Maintaining backward compatibility may not fit Apple’s vision but it’s a fact of life in post. At least once every year or so we find ourselves revising a corporate presentation and even spots that are 5-10 years old. Beyond that, no external monitors for clients or to check dominance, no EDL or OMF, no capture our output to tape? Give me a break! I work on everything from local car commercials to high-profile national ads. We send files to other shops, we chop up jobs between rooms and editor and we have clients who want to see what we’re doing. And yes, we use tape. Some folks are saying that naysayers are resisting change. The greater truth is we sorta, kinda like to keep clients happy, pay the mortgage and feed the kids. Apple’s vision is bold but unfortunately not grounded in reality.

  • http://YourSite(Optional) Marc

    Here’s what I see,
    Apple has dumped the professionals for a go at the massive amounts of podcasters. I consider Apple no longer a computer software/hardware maker. I consider Apple an iPhone and iPad manufacturer. They’ve made a fortune for their stockholders but not with computers or software. They’ve made their new fortune on the phone and silly ipad. Goodbye video professionals. Watch for FCX to be on the iPad In less than a year. As for me, hello Adobe creative suite, goodbye Apple.

  • http://YourSite(Optional) Robert Harrison

    FCPX’s inability to interface with FCP7 projects, handle legacy tape, and multi-cam editing seems insane. Presumably Apple doesn’t care about professional users anymore; the good news is that Adobe appear ready, willing and able to step up to the professional plate.
    Premier 5 has already met with acceptance from professionals who have chosen it over FCP7. Good luck to Apple in trying to regain the ground they just lost with the launch of a distinctly incomplete product! Or maybe they just don’t want pro users anymore. Either way, they won’t be telling me, but I’m going for Premier 5.5.

  • Pingback: Bunim/Murray joins growing list of FCP-to-Avid converts | Premiumbeat.com

  • http://twitter.com/heynownow heynownow

    This also means that Apple will relinquish the Pro users’ desktop to Windows, with probably the last holdouts being Logic Pro users, but they too will change to Audition once they have to get used to their workflows being under Adobe CS6. Especially when “Beutiful design” is not substitute for Raw horsepower on the CPU/GPU side.

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