{"id":173469,"date":"2022-09-14T14:23:51","date_gmt":"2022-09-14T19:23:51","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?post_type=music_roundup&p=173469"},"modified":"2022-09-26T09:30:43","modified_gmt":"2022-09-26T14:30:43","slug":"culturally-authentic-music-matters","status":"publish","type":"music_roundup","link":"https:\/\/www.premiumbeat.com\/blog\/mr\/culturally-authentic-music-matters\/","title":{"rendered":"Culturally Authentic Music Matters."},"content":{"rendered":"\n

The world is smaller and more connected than it\u2019s ever been, and that\u2019s why authenticity is vital. People can tell when your heart isn\u2019t in the right place, or when you\u2019re simply going through the motions with your creative. David Lizmi<\/a>, PremiumBeat\u2019s Grammy\u00ae<\/a>-nominated in-house producer, knows this better than anyone. <\/p>\n\n\n\n

When he goes into a session he is there to learn as much as he is there to produce. The core of David’s work is to build deep, meaningful connections with each region’s musicians so that he can bring their music to life in the most authentic way possible.<\/p>\n\n\n\n

See how David captures the heart and soul of Son Cubano\u2014the Cuban sound\u2014in this behind-the-scenes video shot in NYC.<\/p>\n\n\n\n

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