{"id":102271,"date":"2018-05-25T13:18:43","date_gmt":"2018-05-25T18:18:43","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=102271"},"modified":"2018-05-29T16:48:55","modified_gmt":"2018-05-29T21:48:55","slug":"exclusive-interview-visioncolor-luts","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/exclusive-interview-visioncolor-luts\/","title":{"rendered":"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever"},"content":{"rendered":"<h2 id=\"if-you-havent-heard-of-visioncolor-luts-chances-are-youve-seen-them-in-action-more-than-a-few-times-in-videos-and-films\">If you haven&#8217;t heard of VisionColor LUTs, chances are you&#8217;ve seen them in action more than a few times in videos and films.<\/h2>\n<p><em>Cover\u00a0image via <a href=\"https:\/\/www.instagram.com\/mo.gaff\/?hl=en\" target=\"_blank\" data-wpel-link=\"external\">Mo Gaff<\/a>.<\/em><\/p>\n<p>I&#8217;m going to get this out of the way quick: I&#8217;m a big fan of <a href=\"https:\/\/vision-color.com\/\" target=\"_blank\" data-wpel-link=\"external\">VisionColor LUTs<\/a>.<\/p>\n<p>If you haven&#8217;t heard of them or have never used them yourself, you owe it to yourself to give them a shot. They look great on LOG footage, Rec 709 footage, photos \u2014 anything you can throw them at. I&#8217;ve used both of the VisionColor packs (<a href=\"https:\/\/vision-color.com\/products\/osiris\/\" target=\"_blank\" data-wpel-link=\"external\">Osiris<\/a> and <a href=\"https:\/\/vision-color.com\/products\/impulz\/\" target=\"_blank\" data-wpel-link=\"external\">Impulz<\/a>) many times throughout my career \u2014 certainly more often than any other LUT packs I&#8217;ve come across.<\/p>\n<p>I&#8217;d like to get this out of the way as well: this post is not sponsored by or paid for by\u00a0<a href=\"https:\/\/vision-color.com\/\" target=\"_blank\" data-wpel-link=\"external\">VisionColor<\/a>.\u00a0I personally tracked down CEO Jonathan Ochmann so I could ask him a few questions about\u00a0the creation of these LUTs and why they seem to be so versatile \u2014 that&#8217;s just how much I like them.\u00a0I&#8217;ve always been very excited by how LUTs have added ease of availability to accurate film-style color curves and looks to all digital filmmakers. VisionColor LUTs are very true to the real deal, and they are created with care to achieve a very high level of accuracy across all camera platforms.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/m31_graded.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102321 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 M31 Graded\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/m31_graded.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 M31 Graded\" width=\"755\" height=\"311\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg?resize=300,124 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg?resize=277,114 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg?resize=359,148 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg?resize=543,224 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg?resize=560,231 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded.jpg?resize=150,62 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Our <a href=\"https:\/\/youtu.be\/e0x1fxf16r4\" target=\"_blank\" data-wpel-link=\"external\">&#8220;Escape Room&#8221; short<\/a> was graded with <a href=\"https:\/\/vision-color.com\/products\/osiris\/\" target=\"_blank\" data-wpel-link=\"external\">M31 from the Osiris Pack<\/a>\u00a0to get the classic Teal\/Orange look.<\/em><\/p>\n<p>While they in no way replace the true artistry and craft of being a digital colorist (<a href=\"https:\/\/giphy.com\/gifs\/fteghNJ8YSNq9wCYyQ\/html5\" target=\"_blank\" data-wpel-link=\"external\">as this meme about\u00a0the M31 LUT would suggest<\/a>), they do provide a really top-notch baseline to work with, are great to use on set with monitors, and will work drag-and-drop better than any other LUTs that I&#8217;ve used.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/71RLOJaMSLo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>We have composer, software engineer, photographer Jonathan Ochmann (<a href=\"https:\/\/SoundCloud.com\/jonathanochmann\" target=\"_blank\" data-wpel-link=\"external\">SoundCloud<\/a>\/<a href=\"https:\/\/www.instagram.com\/monokee\/\" target=\"_blank\" data-wpel-link=\"external\">Instagram<\/a>) and his team to thank for these LUTs, and he was generous enough to give us some more info about how his packs were created. Lets dive in.<\/p>\n<hr \/>\n<p><strong>PremiumBeat:<\/strong>\u00a0First off, I\u2019d like to know some more about you in general. Are you a filmmaker yourself? What has your role with VisionColor been?<\/p>\n<p><strong>Jonathan Ochmann:\u00a0<\/strong>I worked as a musical composer and software synthesizer engineer in my early twenties and have been into art and technology for as long as I can remember. I did dabble in filmmaking briefly but never really pursued it. I do take photography as a hobby pretty seriously. My professional focus for the past couple of years has been with VisionColor where I am CEO and lead developer.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102329 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever\" width=\"755\" height=\"450\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg?resize=300,179 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg?resize=277,165 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg?resize=359,214 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg?resize=543,324 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg?resize=560,334 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_3.jpg?resize=150,89 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via\u00a0<a href=\"https:\/\/www.instagram.com\/mo.gaff\/?hl=en\" target=\"_blank\" data-wpel-link=\"external\">Mo Gaff<\/a>.<\/em><\/p>\n<p>Probably because of my roots in music, most of our early products were born out of the idea to apply the concept of musical sampling to the visual frequency range. Or that was the high level reasoning behind our approach anyways. I\u2019ve always felt that the sound of a synthetic emulation of an analog instrument for example is dwarfed by even a mediocre recording of the real thing. And that\u2019s where I thought the general approach to digital color processing fell flat on its face.<\/p>\n<p>In music, it\u2019s well established that if we want the sound of a Bosendorfer Grand Piano, we better record the real thing in a nice studio or go for the next best substitution, which is recorded samples of it.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102330 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Music\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Music\" width=\"755\" height=\"338\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg?resize=300,134 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg?resize=277,124 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg?resize=359,161 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg?resize=543,243 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg?resize=560,251 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/Untitled-11.jpg?resize=150,67 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a id=\"contributor-name\" href=\"https:\/\/www.shutterstock.com\/image-photo\/grand-pianos-mechanism-smooth-depth-field-1095777092?src=dgf_jVm0ntbVrbyDp-nF8g-1-48\" target=\"_blank\" data-wpel-link=\"external\">THE SinCos Studio<\/a>.<\/em><\/p>\n<p>On the visual end of the spectrum, we really wanted natural, organic looks but were stuck with using sliders and curves which only ever control tiny data fragments in vast interpolated datasets \u2014 which, just like on the audible end, do not suffice when attempting to emulate anything that has an organic, non-linear source, like analog film for example.<\/p>\n<p>So that was why I thought creative color grading could really use an upgrade and learn from the failed attempts to try and emulate complexity by using simple tools that didn\u2019t really seem to get people anywhere. We\u2019ve since created products that build on the idea to directly sample from organic visual sources.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102332 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Visual Sources\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Visual Sources\" width=\"755\" height=\"448\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg?resize=300,178 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg?resize=277,164 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg?resize=359,213 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg?resize=543,322 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg?resize=560,332 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_4.jpg?resize=150,89 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via\u00a0<a href=\"https:\/\/www.instagram.com\/mo.gaff\/?hl=en\" target=\"_blank\" data-wpel-link=\"external\">Mo Gaff<\/a>.<\/em><\/p>\n<p><strong>PB:\u00a0<\/strong>What initially got you interested in LUTs and creating them?<\/p>\n<p><strong>JO:\u00a0<\/strong>As a programmer, I\u2019ve been familiar with \u00a0lookup tables since the first time I attempted to processes complex data in real time and blew up my computer as a result (kidding). The concept is simple. You generally don\u2019t want to run an expensive computation more than once so you save the result to memory after you first compute it. Then you can simply look it up in memory the next time you need that piece of data.<\/p>\n<p>This goes right back to the analogy of virtual instruments I brought up earlier. The reason that synthetically generated sounds don\u2019t live up to their organic prototypes is simple: Computers are not yet advanced enough to create extremely complex, non-linear simulations in real time. And as artists we need that real time feedback loop more than anything.<\/p>\n<p>So what got me interested in \u201cLUTs\u201d as color grading tools is that they offer a real solution for encapsulating complex color operations in a computationally efficient data structure \u2014 both of which the artist and the engineer in me demand respectively.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102335 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 LUTs\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 LUTs\" width=\"755\" height=\"801\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg?resize=283,300 283w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg?resize=277,294 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg?resize=359,381 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg?resize=543,576 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg?resize=560,594 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/JonOchmann_5.jpg?resize=150,159 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via\u00a0<a href=\"https:\/\/www.instagram.com\/mo.gaff\/?hl=en\" target=\"_blank\" data-wpel-link=\"external\">Mo Gaff<\/a>.<\/em><\/p>\n<p><strong>PB:\u00a0<\/strong>How were the <a href=\"https:\/\/vision-color.com\/osiris\/\" target=\"_blank\" data-wpel-link=\"external\">Osiris<\/a> and <a href=\"https:\/\/vision-color.com\/impulz\/\" target=\"_blank\" data-wpel-link=\"external\">Impulz<\/a> packs created?<\/p>\n<p><strong>JO:\u00a0<\/strong>When we made Osiris, color LUTs weren\u2019t really &#8220;a thing&#8221; yet, and we felt that the color presets and tools that were publicly available at the time were all lacking something.<\/p>\n<p>The beauty of LUTs is that they are platform independent, not confined to a single application and can encapsulate countless operations from multiple engines, tools, color models and methods, including the sampling of colors from other media such as film that I mentioned earlier.<\/p>\n<p>And that was precisely the idea for Osiris. We wanted to create better presets that more closely resembled the looks of contemporary Hollywood films.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TC5dvI7TyCo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>So if you want to closely resemble someone else&#8217;s workflow the best way to go about it is copying. Our leading paradigm was this:\u00a0 steal their entire process. All of it. Shoot film. Good, expensive film. Develop and treat film. Scan film on really fancy scanner. Color Grade the digital negative. Print negative to positive print stock. Scan again.<\/p>\n<p>Then repeat the entire process and at each step sample a set of some 30k+ color samples in a controlled environment that represent the current &#8220;state&#8221; of the color model. (Just like meticulously recording all 88 notes of a piano at different velocities. All right enough with the audio analogies already.)<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1mBTXnXdBP0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>In reality though, the process required loads of trial and error, which was mainly introduced by working with film. (For me, all love and nostalgia faded as soon as I actually had to physically handle it). We ended up working with some brilliant people though (shoutout to James Dilworth!) that had way more experience with taming this analog beast and made it behave exactly to my liking.<\/p>\n<p>All of the\u00a0<a href=\"https:\/\/vision-color.com\/osiris\/\" target=\"_blank\" data-wpel-link=\"external\">Osiris<\/a> LUTs were based on a single color negative and a single print film emulation, with different color grades baked between them. For\u00a0<a href=\"https:\/\/vision-color.com\/impulz\/\" target=\"_blank\" data-wpel-link=\"external\">Impulz<\/a>, we threw the custom color grades out and fully modularized the individual steps (film negative, scan, print) that we had baked into single LUTs for OSIRIS.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102336 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Tetrachrome\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Tetrachrome\" width=\"755\" height=\"305\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg?resize=300,121 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg?resize=277,112 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg?resize=359,145 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg?resize=543,219 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg?resize=560,226 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/tetrachrome.jpg?resize=150,61 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.youtube.com\/watch?v=PFw3X5yy1Gw\" target=\"_blank\" data-wpel-link=\"external\">Neumann Films<\/a>.<\/em><\/p>\n<p><strong>PB:\u00a0<\/strong>Do you have a favorite LUT?<\/p>\n<p><strong>JO:\u00a0<\/strong>Of our LUTs? Tetrachrome from Impulz. It\u2019s the result of an experiment we did with a lab in Berlin, Germany and it was one of those rare things that just worked. Tetrachrome is really a Kodak Motion Picture stock intended for ECN2 processing (the chemical solution typically used for motion picture film).<\/p>\n<p>We removed the rem-jet layer of the film and push-processed it in C41 to increase the contrast and saturation of the original rendering and ever so slightly shift the colors along the green-magenta axis. It\u2019s by far the most popular emulation from Impulz.<\/p>\n<p>I personally also really like the Koji LUTs. I don\u2019t think anyone has come close to creating more faithful print stock emulations than those guys!<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iKecv80gZ-M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>PB:\u00a0<\/strong>Although they\u2019ve been around some time, a few years back, the concept of LUTs exploded in popularity seemingly within a couple of months. To me, it seemed that the release of the VisionColor LUTs were at the forefront of that burst in popularity. Did you expect this almost \u201cwildfire-like\u201d spread of LUTs?<\/p>\n<p><strong>JO:\u00a0<\/strong>That\u2019s hard to say . . . I did see that they solved a real problem that I was facing in my own work ,and I know that solving real problems is generally a pretty good indicator for product success. You don\u2019t have to sell people on something that just works.<\/p>\n<p><iframe loading=\"lazy\" title=\"OSIRIS Quick Start Guide and Overview\" src=\"https:\/\/player.vimeo.com\/video\/74708717?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>At the same time, it took some significant marketing and meta-marketing efforts (shoutout to <a href=\"https:\/\/www.colorgradingcentral.com\/\" data-wpel-link=\"external\" target=\"_blank\">Denver Riddle<\/a>!) to get the word out on this fairly abstract concept of lookup tables as the new holy grail of color grading. Now, after Osiris, Impulz, and all of their distant cousins, everybody knows LUTs. Not everybody loves them, and few truly understand them, but I do believe that well-made LUTs have played a big part in raising the overall quality of the work we are now able to produce on a budget that doesn\u2019t break the bank.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PFw3X5yy1Gw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>PB:\u00a0<\/strong>What do you think makes VisionColor LUTs special?<\/p>\n<p><strong>JO:\u00a0<\/strong>If anything, it must be the methodology of how we create them. I don\u2019t think that anyone else has actually disassembled the entire film process to \u201clutify\u201d (no pun intended) each step into a reusable color module.<\/p>\n<p><strong>PB:\u00a0<\/strong>I\u2019m sure you\u2019re well aware of the sheer popularity of the M31 LUT since the Osiris release. That LUT is used everywhere. Anyone who is more than somewhat familiar with LUTs has most likely heard of it (<a href=\"https:\/\/giphy.com\/gifs\/fteghNJ8YSNq9wCYyQ\/html5\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/giphy.com\/gifs\/fteghNJ8YSNq9wCYyQ\/html5&amp;source=gmail&amp;ust=1527026545906000&amp;usg=AFQjCNGn0EjvokT-O198jdxkBa_tkRSVUw\" data-wpel-link=\"external\">there are even quite a few fun memes out there about it<\/a>). What do you attribute the popularity of M31 to?<\/p>\n<p><strong>JO:\u00a0<\/strong>I think that it comes down to the fact that the M31 was the first Teal and Orange LUT that gave people a shortcut to one of the most popular palettes that has been utilized by artists throughout history. The M31 is a rather heavy-handed exaggeration of a complementary color contrast around the skin tone vector, inspired by some of the most popular films at the time.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102340 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 M31 Graded\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 M31 Graded\" width=\"755\" height=\"331\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg?resize=300,132 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg?resize=277,121 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg?resize=359,157 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg?resize=543,238 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg?resize=560,246 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/m31_graded3.jpg?resize=150,66 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p>The name M31 is actually (slightly) cryptographic and stands for MB (3 &#8211; 1 = 2. The second letter in the alphabet is B), the initials of the director whose films inspired the LUT. It\u2019s also an alternative name of a Galaxy that is on an inevitable collision course with our milky way. That was intentional but obviously no one ever got that. If it was meant as a tribute or a warning I won\u2019t tell . . .<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8ID06OTQHVg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=45&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>PB:\u00a0<\/strong>One thing I\u2019ve always noticed about your LUTs is that they seem to be friendly with all the different LOG curves out there (s-log, v-log, canon log, etc.) without much alteration. How do you go about making a LUT with this in mind?<\/p>\n<p><strong>JO:\u00a0<\/strong>We specifically create normalization profiles for all of the different cameras and profiles we support so that emulation LUTs have a common base and produce consistent results. The generic LOG and 709 normalization profiles are created by averaging the 2D gamma and saturation distribution of the most commonly requested cameras.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/lutspage.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102341 size-full\" title=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Osiris ImpulZ\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/05\/lutspage.jpg\" alt=\"Exclusive Interview: The Creators of Some of The Most Popular LUT Packs Ever \u2014 Osiris ImpulZ\" width=\"755\" height=\"331\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg?resize=300,132 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg?resize=277,121 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg?resize=359,157 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg?resize=543,238 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg?resize=560,246 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/05\/lutspage.jpg?resize=150,66 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p><strong>PB:\u00a0<\/strong>How do you go about making LUTs knowing that they\u2019ll be used on all different kinds of footage?<\/p>\n<p><strong>JO:\u00a0<\/strong>Test everything against all these different kinds of footage. Seriously.<\/p>\n<p>We take a data-driven approach to pretty much anything we do, and a lot of color processing is just mathematical statistics applied to three-dimensional datasets that have predictable or known bounds. When you think about footage as confined bags of color data that may never exceed certain thresholds, a lot of the variables that exist in footage when observed from a higher level go away.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OyL4QJpihwU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>PB:\u00a0<\/strong>What are some of the coolest ways you\u2019ve seen your LUTs in action?<\/p>\n<p><strong>JO:\u00a0<\/strong>Okay, totally unexpected answer but DJI (the drone company) once accidentally shared some of our LUTs embedded into the open source code of their firmware. I was really flattered! They removed it. We\u2019re cool.<\/p>\n<p>On a more serious note, I think that where VisionColor LUTs have been used to produce the most stunning results, the LUTs themselves really only played a minor role in an overall achievement of beautiful direction, cinematography, and tasteful color grading. Having seen some of the top cinematographers and colorists in the industry use Impulz in the subtle ways it was designed for has definitely been a major highlight.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/u6FnofNaBOI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>PB:\u00a0<\/strong>Any words of advice to people who are new to using LUTs or areas where you feel they\u2019re being used incorrectly?<\/p>\n<p><strong>JO:\u00a0<\/strong>LUTs, although powerful, are just one of the many tools colorists have at their disposal. Everything should be used in moderation and nothing should be treated like a Magic Bullet (again, no pun intended). Use LUTs as presets when you need to work fast. Try to recreate your favorite LUTs from scratch to sharpen your color grading skills. Don\u2019t use all LUTs at 100% strength 100% of the time. Sometimes don\u2019t use LUTs at all.<\/p>\n<p>Don\u2019t grade to make up for a lack of wardrobe, makeup, or proper cinematography. Don\u2019t be the guy from the M31 meme. (If you are the guy from the M31 meme: I love you, man!). And lastly, don\u2019t listen to my advice on creative color grading. I\u2019m a software developer and business person. Listen to Juan Melara instead.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SOWML0CLATc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>PB:\u00a0<\/strong>Is there anything cool in the works for VisionColor in the future or anything you want to share?<\/p>\n<p><strong>JO:\u00a0<\/strong>Absolutely. I believe that color grading software is still in its infancy and has a long way to go until it reaches a state of completion. The creative application of technologies like LUTs really helped push color sophistication and quality forward over the past couple of years. VisionColor has since been working on defining and implementing the next step in this evolution beyond 3D LUTs. I have been focusing on developing higher-level abstractions for three-dimensional data manipulation. Many of the accepted user interface components used for color grading today are either not abstract enough \u2014 take interactive visualizations of mathematical color models for example, which don\u2019t generally correspond with how we think about color as human beings \u2014 or careless abstractions like slider controls, which have no correspondence at all with how either machines or humans think about color.<\/p>\n<p>LUTs have helped artists because they\u2019re easy to apply and yet have the capacity to deeply remap color across three dimensions. They\u2019ve also been a pain to work with because they\u2019re essentially rasterized, static chunks of information that cannot be understood, decomposed, or manipulated once compiled. That\u2019s not exactly the expressiveness we demand from our tools as artists, and I know that we can do better. Much better. And we\u2019ll be seeing a new generation of tools emerge over the next couple of years that will put an end to how LUTs are currently being (ab)used creatively, and I have a feeling that VisionColor will again be at the forefront of this movement.<\/p>\n<hr \/>\n<p>Looking for more filmmaking interviews? Check these out.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/tips-shooting-retro-film-stock\/\" target=\"_blank\" data-wpel-link=\"internal\">7 Things to Consider When Shooting on Retro Film Stock<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-andrew-shulkind-dp-ritual\/\" target=\"_blank\" data-wpel-link=\"internal\">An Interview with Andrew Shulkind, DP of Netflix Original film The Ritual<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-matt-porwoll-showtime-cinematographer\/\" target=\"_blank\" data-wpel-link=\"internal\">Interview: Showtime Docuseries Cinematographer from The Trade<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-editor-the-disaster-artist\/\" target=\"_blank\" data-wpel-link=\"internal\">The Disaster Artist: Editing A Film About Making a Film<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/production-set-design-black-panther\/\" target=\"_blank\" data-wpel-link=\"internal\">Exclusive: Designing Wakanda and the Amazing Sets of Black Panther<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t heard of VisionColor LUTs, chances are you&#8217;ve seen them in action more than a few times in videos and films.<\/p>\n","protected":false},"author":67,"featured_media":102273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4519,3843,5340,583],"tags":[1093,597,536,1934,5376,472],"class_list":["post-class-post-102271","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-filmmaking-2","post-class-category-video-gear","post-class-category-video-production-2","post-class-tag-cinematography","post-class-tag-color-grading-2","post-class-tag-filmmaking","post-class-tag-luts","post-class-tag-video-editing","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- 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