{"id":102652,"date":"2018-06-11T07:00:37","date_gmt":"2018-06-11T12:00:37","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=102652"},"modified":"2018-06-11T08:48:15","modified_gmt":"2018-06-11T13:48:15","slug":"create-instagram-ready-video-content","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/create-instagram-ready-video-content\/","title":{"rendered":"The 7 Rules for Creating Instagram-Ready Video Content"},"content":{"rendered":"

Thinking of posting your latest film or video content to Instagram? Follow these rules to get the most return for your efforts.<\/h2>\n

Cover image by\u00a0rzoze19<\/a>.<\/em><\/p>\n

As of 2018, there are now over 25 million business profiles on Instagram, all competing for\u00a0the attention of over 80 million personal users. As Facebook faces privacy concerns and Twitter becomes more polarized, Instagram has become one of the most powerful social media platforms for people and brands alike to share meaningful content.<\/p>\n

For brand content creators, video professionals, and those just looking to share awesome personal Instagram video content, we offer these seven rules to create sleek, likable videos on Instagram.<\/p>\n

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1. Newsfeed vs. Stories<\/h3>\n

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\n<\/a>Image by\u00a0Mary_ART_S<\/a>.<\/em><\/p>\n

First off, in the post-Snapchat era, there are now two types of content on Instagram. The first is the newsfeed, which is the traditional algorithm-based up-and-down scroll similar to other newsfeeds like Facebook and Twitter. The other is “stories,” the new click-through-style\u00a0that presents friends’ stories in up to 15-second bursts that last for 24 hours.<\/p>\n

If you aren\u2019t familiar with the latter, take some time to get acquainted, as the two are vastly different types of content, each with\u00a0its own rules and styles.<\/p>\n

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2. The Instagram Box<\/h3>\n

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\n<\/a>Image by\u00a0travellight<\/a>.<\/em><\/p>\n

When working with video in the newsfeed mode, you\u2019ll notice the famous Instagram box. While Instagram is no longer strict about it, the app still favors its iconic 1×1 ratio layout and encourages its users and brands to at least be aware of its roots.<\/p>\n

When creating newsfeed video, you certainly don\u2019t have to stick to 1×1 when shooting, editing, and uploading. You can shoot landscape or vertical, depending on your output. Here are the stats for maximum and minimum ratios and resolutions:<\/p>\n