{"id":103010,"date":"2018-06-20T14:56:18","date_gmt":"2018-06-20T19:56:18","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=103010"},"modified":"2018-06-20T14:59:10","modified_gmt":"2018-06-20T19:59:10","slug":"instagram-releases-igtv-host-videos","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/instagram-releases-igtv-host-videos\/","title":{"rendered":"BREAKING: Instagram Releases “IGTV” to Host Long-Form Videos"},"content":{"rendered":"

Instagram has just announced\u00a0a new addition to its platform\u00a0for hosting\u00a0up to hour-long videos. Here’s what it means for content creators.<\/h2>\n

All images\u00a0via Instagram<\/a>.<\/em><\/p>\n

Today,\u00a0social media\u00a0giant Instagram hosted a big reveal event celebrating\u00a0the milestone of hitting 1 billion users, and to announce its brand-new update \u2014 a platform\u00a0to host long-form, vertical videos called “IGTV.”<\/p>\n

\n

Introducing IGTV<\/a>, a new app for watching long-form, vertical video from your favorite Instagram creators.<\/p>\n

\u2014 Instagram (@instagram) June 20, 2018<\/a><\/p><\/blockquote>\n

IGTV is both a standalone app and an addition to the current Instagram layout. It allows users to upload videos\u00a0that are up to an hour long \u2014 as well as creating a new platform for your favorite content creators to upload original videos. This is a huge step up from its current model, which only allows videos up to 60-seconds long.<\/p>\n

\"BREAKING:<\/a><\/p>\n

One of its crowning features is centering the platform\u00a0on full-screen, vertical videos, unlike its previous square videos and YouTube’s horizontal videos. After seeing Snapchat’s success with its vertical video channels, Instagram decided to follow suit and adapt to the new media landscape\u00a0of the mobile viewing experience.<\/p>\n

The IGTV app mimics conventional television viewing, with videos automatically playing right when you open the app. You will be able to switch through “channels” \u2014\u00a0which are really the streams of specific content creators. Don’t worry: they have still their discovery algorithms to help you discover new content, too.<\/p>\n

You don\u2019t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more \u2014 switch between \u201cFor You,\u201d \u201cFollowing,\u201d \u201cPopular\u201d and \u201cContinue Watching.\u201d You can also like, comment and send videos to friends in Direct. \u2014Instagram<\/a><\/em><\/p><\/blockquote>\n

\"BREAKING:<\/a><\/p>\n

This new platform opens up a whole new world to creators trying to enter the mobile landscape. Anyone\u00a0can upload to IGTV \u2014 it’s not just limited to users with a certain follower count. This means that filmmakers will have the ability to upload their long-form content (as long as it conforms to the vertical parameters) and share it with people\u00a0around the world. With the capability of web upload for video, creators can take their time working on their content on their favorite NLEs, then upload directly from their computers.<\/p>\n

I foresee this app paving the way for narrative vertical video that has already started incubating in other platforms such as Snapchat. It will be a whole new way to experience content \u2014 so grab your phone, go out, and start recording so you can get in on the ground floor of this new platform!<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram has just announced a new addition to its platform for hosting up to hour-long videos. Here’s what it means for content creators.<\/p>\n","protected":false},"author":111,"featured_media":103017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3843,715,583],"tags":[],"class_list":["post-class-post-103010","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-industry","post-class-category-video-production-2"],"acf":[],"yoast_head":"\nBREAKING: Instagram Releases "IGTV" to Host Long-Form Videos<\/title>\n<meta name=\"description\" content=\"Instagram has just announced a new addition to its platform for hosting up to hour-long videos. 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