{"id":103172,"date":"2018-06-27T10:39:34","date_gmt":"2018-06-27T15:39:34","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=103172"},"modified":"2018-06-27T10:39:34","modified_gmt":"2018-06-27T15:39:34","slug":"complete-guide-shooting-product-shots","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/complete-guide-shooting-product-shots\/","title":{"rendered":"Cinematography Techniques: A Complete Guide to Product Shots"},"content":{"rendered":"<h2 id=\"in-our-latest-cinematography-guide-we-take-a-look-at-how-to-light-shoot-and-design-your-next-product-photo-or-video-shoot\">In our latest cinematography guide, we take a look at how to light, shoot, and design your next product photo or video shoot.<\/h2>\n<p>Some of the most challenging-yet-lucrative work a videographer or filmmaker can get is shooting products. It involves taking pictures and capturing video of different products, usually for corporate clients or small businesses. These types of shoots are simple by nature, but in order to blow your clients away and give them professional-quality videos, you have to know what you&#8217;re doing. With a few lighting tricks, some compositional awareness, and careful background direction, your product videos will stand out from the rest \u2014 ensuring\u00a0repeat gigs. Let&#8217;s take a look at how it&#8217;s done.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J1evcFEEvy4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<hr \/>\n<p>First, no matter\u00a0what kind of ad you&#8217;re creating, you need to consider the product. By that I mean consider every aspect of the product. Is it a liquid? A solid? What&#8217;s it made out of?\u00a0How will light react to it?\u00a0What sort of overall tone does it inspire?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103200 size-full\" title=\"Cinematography Techniques: A Complete Guide to Product Shots \u2014 Tabletop\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg\" alt=\"Cinematography Techniques: A Complete Guide to Product Shots \u2014 Tabletop\" width=\"755\" height=\"377\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg?resize=300,150 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg?resize=277,138 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg?resize=359,179 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg?resize=543,271 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg?resize=560,280 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-2.58.24-PM-copy.jpg?resize=150,75 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<p>For the iced tea commercial, the key ingredient for a good-looking shot was the set. The background has to work with the product as\u00a0part of the overall tone. So, in this example, Todd built his own tabletop, which is basically just a bunch of boards screwed together without legs. (Cover it with polyurethane so the surface provides some reflection and a bit of shine.)<\/p>\n<p>Another important detail: just because the object you&#8217;re shooting is translucent (like liquid or glass), simply pointing a light at it will do nothing for you. You have to light for the reflections. For the perfume bottle,\u00a0you can see in the video that you can get\u00a0good reflections with an acrylic sheet. This\u00a0creates the appearance of a mirror-like surface that gives the whole a shoot a mysterious vibe, which, for perfume, is what we want. Play around with\u00a0different color temperatures, depending on what colors you&#8217;re working with and what colors you want to bring out of the object.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103203 size-full\" title=\"Cinematography Techniques: A Complete Guide to Product Shots \u2014 Light Reflections\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg\" alt=\"Cinematography Techniques: A Complete Guide to Product Shots \u2014 Light Reflections\" width=\"755\" height=\"381\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg?resize=300,151 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg?resize=277,140 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg?resize=359,181 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg?resize=543,274 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg?resize=560,283 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-26-at-3.01.00-PM-copy.jpg?resize=150,76 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<p>For objects that won&#8217;t\u00a0yield a\u00a0good reflection, it&#8217;s important to\u00a0use a diffused top light so that you adequately cover the surface of the entire object. For the backlight, feel free to mix up the colors and pick whichever color looks best. In this case, the flashlight is on diamond plate that you can find at any hardware store.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/flashlight.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103245 size-full\" title=\"Cinematography Techniques: A Complete Guide to Product Shots \u2014 Flashlight\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/flashlight.jpg\" alt=\"Cinematography Techniques: A Complete Guide to Product Shots \u2014 Flashlight\" width=\"755\" height=\"349\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg?resize=300,139 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg?resize=277,128 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg?resize=359,166 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg?resize=543,251 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg?resize=560,259 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/flashlight.jpg?resize=150,69 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p>This fits the\u00a0tone of the product. So, for your own work, create a scene appropriate to the brands and\u00a0the products you&#8217;re shooting.<\/p>\n<hr \/>\n<p>For more cinematography tips and tricks, check out some of our past tutorials:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/how-fog-haze-outdoor-shots\" target=\"_blank\" data-wpel-link=\"external\">How to Instantly Fog or Haze Your Next Outdoor Shot<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/tips-lighting-interview-shoot\" target=\"_blank\" data-wpel-link=\"external\">Production Tips for Lighting Your Next Interview Shoot<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/camera-lenses-101-wide-telephoto\" target=\"_blank\" data-wpel-link=\"external\">Camera Lenses 101: When to Choose Wide or Telephoto<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/exposure-what-is-iso\" target=\"_blank\" data-wpel-link=\"external\">How To Properly Expose An Image: Understanding ISO<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/basics-how-to-crane-shot-jib\" target=\"_blank\" data-wpel-link=\"external\">Back To Basics: Capturing Crane Shots Using a Jib<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In our latest cinematography guide, we take a look at how to light, shoot, and design your next product photo or video shoot.<\/p>\n","protected":false},"author":130,"featured_media":103206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4519,583],"tags":[1093,472],"class_list":["post-class-post-103172","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-video-production-2","post-class-tag-cinematography","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- 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