For videographers who want to learn more about creating better digital marketing content, and digital marketers who want to learn more about creating stronger video content for their Facebook audiences, here are five tips to keep in mind when creating Facebook video ads.<\/p>\n
1. Mobile-Friendly Content<\/h3>\n![\"What](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/09\/keep-it-short.jpg?w=755\" "\\"What")
<\/a>Image via UfaBizPhoto<\/a>.<\/p><\/div>\nAs of 2018<\/a>, a reported 75 percent of users are viewing Facebook on a mobile device. And as you\u2019d expect for these users, mobile-friendly video content is more important now than ever. Facebook knows this better than anyone and expects 78 percent of all mobile data to be video by 2021. For content creators, this means a couple of things:<\/p>\n\n- Vertical video.<\/li>\n
- Newsfeed-friendly<\/li>\n
- Quick information.<\/li>\n
- Muted until clicked.<\/li>\n
- GIFs<\/a> over video.<\/li>\n<\/ul>\n
While they definitely want you dumping money into your ad campaigns, at the end of the day, Facebook also wants your video ads to do well. For more tips on creating mobile-friendly content, they have a whole page dedicated to successful video campaigns,\u00a0which you can look through here<\/a>.<\/p>\n
\n2. Keep it Short<\/h3>\n
According to Facebook\u2019s own records, “People don\u2019t spend long interacting with mobile content. 47% of a video\u2019s value is delivered in the first 3 seconds.” This can obviously create problems for video content marketers if they want to use multi-channel or cross-platform videos. However, for savvy Facebook video editors, it means more opportunities to create Facebook-exclusive content, which keeps these rules in mind.<\/p>\n
\n3. Community-Focused Content<\/h3>\n
If anything, Facebook has made a major push to get the social media platform back to its community-focused roots. You\u2019ve seen their rebranding ad campaigns with the unfortunate messaging of “the best part of Facebook isn\u2019t on Facebook.<\/a>” But it\u2019s important to note that this messaging is top-down, and it changed their newsfeed algorithm. You can read more about these changes here<\/a>, but it means that community-focused content is the way of the future \u2014 for now.<\/p>\n
\n4. Strive for Authenticity<\/h3>\n![\"What](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/09\/authenticity.jpg?w=755\" "\\"What")
<\/a>Image via\u00a0Chaay_Tee<\/a>.<\/p><\/div>\nBy the same token, Facebook\u2019s messaging has also branched into its advertising partners and the brands who use their ad platform. Authenticity trumps everything, and it is the best way to see results from your campaigns. If you\u2019re looking for some practical specs and more general advice on creating authentic video content, you can check out more in Facebook\u2019s mobile studio<\/a>.<\/p>\n
\n5. Encourage Engagement<\/h3>\n
Finally, if you really want to get the most ROI out of your video content ad campaigns, encourage engagement at every level \u2014 directly in your videos, in your social posts, and in your ad campaigns. Engagement used to only mean views or likes, but now it definitely means comments, tags, and shares. If your call to action is strong and encourages the right forms of engagement and sharing, you’ll be ahead of your competition.<\/p>\n
For full Facebook video specs, stats, and advice, check out Facebook\u2019s video page here<\/a>.<\/p>\n
\nCover image by\u00a0Dean Drobot<\/a>.<\/em><\/p>\nFor more video content marketing articles, check out some of these below.<\/p>\n
\n- Everything You Need to Know About Putting Your Videos Online<\/a><\/li>\n
- Facebook Hack: How to Optimize Your Video Posts<\/a><\/li>\n
- Resolve 14\u2019s Best Editing Features For The Online Content Creator<\/a><\/li>\n
- How to Properly Export Video for Facebook<\/a><\/li>\n
- Is Facebook Now a Better Video Distribution Source Than YouTube?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Creating a Facebook video ad campaign for yourself or a client? Here are five of the most important insights to keep in mind.<\/p>\n","protected":false},"author":76,"featured_media":105749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4519,3843,583],"tags":[1102,536,646,472],"class_list":["post-class-post-105742","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-filmmaking-2","post-class-category-video-production-2","post-class-tag-facebook","post-class-tag-filmmaking","post-class-tag-online-video","post-class-tag-video-production"],"acf":[],"yoast_head":"\n
What to Keep in Mind When Creating Facebook Video Ads<\/title>\n<meta name=\"description\" content=\"Creating a Facebook video ad campaign for yourself or a client? Here are five of the most important insights to keep in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/tips-create-facebook-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Keep in Mind When Creating Facebook Video Ads\" \/>\n<meta property=\"og:description\" content=\"Creating a Facebook video ad campaign for yourself or a client? 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<\/a>Image via UfaBizPhoto<\/a>.<\/p><\/div>\n As of 2018<\/a>, a reported 75 percent of users are viewing Facebook on a mobile device. And as you\u2019d expect for these users, mobile-friendly video content is more important now than ever. Facebook knows this better than anyone and expects 78 percent of all mobile data to be video by 2021. For content creators, this means a couple of things:<\/p>\n While they definitely want you dumping money into your ad campaigns, at the end of the day, Facebook also wants your video ads to do well. For more tips on creating mobile-friendly content, they have a whole page dedicated to successful video campaigns,\u00a0which you can look through here<\/a>.<\/p>\n According to Facebook\u2019s own records, “People don\u2019t spend long interacting with mobile content. 47% of a video\u2019s value is delivered in the first 3 seconds.” This can obviously create problems for video content marketers if they want to use multi-channel or cross-platform videos. However, for savvy Facebook video editors, it means more opportunities to create Facebook-exclusive content, which keeps these rules in mind.<\/p>\n If anything, Facebook has made a major push to get the social media platform back to its community-focused roots. You\u2019ve seen their rebranding ad campaigns with the unfortunate messaging of “the best part of Facebook isn\u2019t on Facebook.<\/a>” But it\u2019s important to note that this messaging is top-down, and it changed their newsfeed algorithm. You can read more about these changes here<\/a>, but it means that community-focused content is the way of the future \u2014 for now.<\/p>\n Image via\u00a0Chaay_Tee<\/a>.<\/p><\/div>\n By the same token, Facebook\u2019s messaging has also branched into its advertising partners and the brands who use their ad platform. Authenticity trumps everything, and it is the best way to see results from your campaigns. If you\u2019re looking for some practical specs and more general advice on creating authentic video content, you can check out more in Facebook\u2019s mobile studio<\/a>.<\/p>\n Finally, if you really want to get the most ROI out of your video content ad campaigns, encourage engagement at every level \u2014 directly in your videos, in your social posts, and in your ad campaigns. Engagement used to only mean views or likes, but now it definitely means comments, tags, and shares. If your call to action is strong and encourages the right forms of engagement and sharing, you’ll be ahead of your competition.<\/p>\n For full Facebook video specs, stats, and advice, check out Facebook\u2019s video page here<\/a>.<\/p>\n Cover image by\u00a0Dean Drobot<\/a>.<\/em><\/p>\n For more video content marketing articles, check out some of these below.<\/p>\n Creating a Facebook video ad campaign for yourself or a client? Here are five of the most important insights to keep in mind.<\/p>\n","protected":false},"author":76,"featured_media":105749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4519,3843,583],"tags":[1102,536,646,472],"class_list":["post-class-post-105742","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-filmmaking-2","post-class-category-video-production-2","post-class-tag-facebook","post-class-tag-filmmaking","post-class-tag-online-video","post-class-tag-video-production"],"acf":[],"yoast_head":"\n\n
\n2. Keep it Short<\/h3>\n
\n3. Community-Focused Content<\/h3>\n
\n4. Strive for Authenticity<\/h3>\n
<\/a>
\n5. Encourage Engagement<\/h3>\n
\n\n