{"id":107135,"date":"2018-11-21T06:00:39","date_gmt":"2018-11-21T12:00:39","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=107135"},"modified":"2018-11-20T09:55:17","modified_gmt":"2018-11-20T15:55:17","slug":"canon-5d-mk-iv-tips","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mk-iv-tips\/","title":{"rendered":"Unlock the Potential of Your Canon 5D Mark IV with These Tips"},"content":{"rendered":"<h2 id=\"are-you-a-photographer-or-videographer-in-the-market-for-a-canon-5d-mark-iv-heres-everything-you-need-to-know-in-order-to-maximize-your-investment\">Are you a photographer or videographer in the market for a Canon 5D Mark IV? Here&#8217;s everything you need to know in order to maximize your investment.<\/h2>\n<p>The <a href=\"https:\/\/www.dpreview.com\/products\/canon\/slrs\/canon_eos5d\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Canon 5D<\/a> has historically been one of the most successful DSLRs. Its reputation rests on years of quality and strong digital performance. Built for photographers and videographers alike, the Canon 5D has stayed at the forefront of modern technology for both, and the <a href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/products\/details\/cameras\/eos-dslr-and-mirrorless-cameras\/dslr\/eos-5d-mark-iv\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Canon 5D Mark IV<\/a> is no exception.<\/p>\n<p>Even while other cameras have risen to challenge the 5D, the Mark IV is still a powerful video option. Once you fully maximize it, it can run with the best of them and be a great tool for all your film and video needs. Let\u2019s look at what to consider when renting or buying the Canon 5D Mark IV, and how to get the most out of your camera investment.<\/p>\n<hr \/>\n<h3 id=\"canon-brand-familiarity\">Canon Brand Familiarity<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103638 size-full\" title=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Canon Brand Familiarity\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg\" alt=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Canon Brand Familiarity\" width=\"755\" height=\"450\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg?resize=300,179 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg?resize=277,165 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg?resize=359,214 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg?resize=543,324 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg?resize=560,334 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/07\/Canon_5D_MarkIV_front.jpg?resize=150,89 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p>For me, I upgraded from a Canon 7D, which I had used for the better part of a decade. It was the camera I learned on \u2014 the camera I took into shoots big and small. It was an absolutely reliable workhorse from the very first moment I turned it on. So, it came down to brand familiarity and loyalty to upgrade to the Canon 5D Mark IV. But just because it was right for me doesn\u2019t mean it\u2019s right for you. There\u2019s a lot to consider, but if you&#8217;re a fan of Canon\u2019s DSLR line, it&#8217;s currently one of the best.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/www.premiumbeat.com\/blog\/should-you-upgrade-canon-5d\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">more in-depth write-up on why I upgraded from the 7D to the 5D Mark IV<\/a>\u00a0\u2014 and what you should consider.<\/p>\n<hr \/>\n<h3 id=\"consider-the-log-upgrade\">Consider the LOG Upgrade<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-101506 size-full\" title=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 LOG Upgrade\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg\" alt=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 LOG Upgrade\" width=\"755\" height=\"421\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=300,167 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=270,150 270w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=277,154 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=359,200 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=543,303 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=560,312 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/04\/Canon-Log-Back.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p>When considering investing in the Mark IV, it&#8217;s important to note\u00a0that if you\u2019d like to record LOG video footage, it requires an upgrade. You can either buy the camera with the upgrade, or you can send your camera in to have Canon to install it for you. Either way, it\u2019ll cost you another $99, so be sure to keep that in mind when crunching your budget numbers.<\/p>\n<p>However, I do highly recommend the upgrade. Canon\u2019s LOG recording is a huge help for shooting cinematic footage that allows greater dynamic and color ranges in your edits. The upgrade gives you two LUTs and helps you maximize your camera\u2019s capabilities.<\/p>\n<p>Here\u2019s <a href=\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mark-iv-log-upgrade\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">more info on the LOG upgrade<\/a>, what it does, and how to send your 5D Mark IV in to the Canon store.<\/p>\n<hr \/>\n<h3 id=\"auto-focus-for-shooting-video\">Auto-Focus for Shooting Video<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102858 size-full\" title=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Auto-Focus for Shooting Video\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg\" alt=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Auto-Focus for Shooting Video\" width=\"1000\" height=\"584\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=300,175 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=768,449 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=277,162 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=359,210 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=543,317 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=865,505 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=994,580 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=560,327 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/Canon-5D-Auto-Focus-Cover.jpg?resize=150,88 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Auto-focus technology has advanced at a pretty incredible rate, especially for video. While I\u2019ve always used auto-focus for photography, it really wasn&#8217;t part of my video recording workflow with the Canon 7D. Auto-focus for video was something you did when just learning in film school. However, the technology has become so advanced it is more than just a gimmick. It\u2019s now a highly functional tool for all types of video projects.<\/p>\n<p>The Mark IV\u2019s auto-focus is some of Canon\u2019s greatest tech yet. And, if you\u2019re looking for some tightly controlled focus elements in your shoots, or need extra help in keeping an interviewee focused on a solo shoot, it really is handy. Here\u2019s more info on how to <a href=\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mark-iv-auto-focus-video\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">fully utilize auto-focus when shooting video with the Mark IV<\/a>.<\/p>\n<hr \/>\n<h3 id=\"fully-sync-your-5d-mark-iv\">Fully Sync Your 5D Mark IV<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103300 size-full\" title=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Syncing Capability\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg\" alt=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Syncing Capability\" width=\"755\" height=\"532\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg?resize=300,211 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg?resize=277,195 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg?resize=359,253 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg?resize=543,383 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg?resize=560,395 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/06\/WiFi-Functionality.jpg?resize=150,106 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p>Another technology that seemed crazy to me when first starting out is the rise of Wi-Fi syncing and the possibility of controlling your camera remotely \u2014 through your smartphone! Being able to sync your camera with your smartphone opens a lot of doors. If you\u2019re shooting solo (like recording a vlog), having remote access to start, stop, and review\/monitor your shot is huge. It can also help you set shots that are hard to reach or in tight quarters.<\/p>\n<p>Whatever your needs, syncing your Mark IV with your phone can be very helpful. Here\u2019s a <a href=\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mark-iv-wi-fi\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">complete breakdown of how to do it.<\/a><\/p>\n<hr \/>\n<h3 id=\"set-up-the-built-in-intervalometer\">Set up the Built-in Intervalometer<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/08\/Enable.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-104196 size-full\" title=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Built-in Intervalometer\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/08\/Enable.jpg\" alt=\"Unlock the Potential of Your Canon 5D mk IV with These Tips \u2014 Built-in Intervalometer\" width=\"755\" height=\"552\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg?resize=300,219 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg?resize=277,203 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg?resize=359,262 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg?resize=543,397 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg?resize=560,409 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/08\/Enable.jpg?resize=150,110 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><\/p>\n<p>The time-lapse shot is a powerful too for both photographers and video professionals. Many cameras require you buy a third-party intervalometer to take controlled time lapses; the 5D Mark IV comes with one built-in!<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mark-iv-intervalometer\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Here\u2019s a step-by-step guide to get your intervalometer set up<\/a>. It\u2019s pretty straightforward, but there are many customizable variables to help capture some spectacular and diverse time-lapses in all types of settings.<\/p>\n<hr \/>\n<p><em>All images via <a href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Canon<\/a>.<\/em><\/p>\n<p>For more camera guides and filmmaking advice, check out some of these articles.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/camera-roundup-for-indie-filmmakers\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">The 5 Best Cameras to Rent or Buy for Any Video Shoot<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/gh5-1080p-vs-4k\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">1080p vs. 4K with The GH5<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/3-reasons-why-the-sony-a7s-isnt-the-perfect-camera-for-filmmakers\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">3 Reasons Why the Sony a7S Isn\u2019t the Perfect Camera for Filmmakers<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-behind-netflix-originals\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">The Cameras Behind Netflix\u2019s Original Films and Series<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/consider-shooting-black-white\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Filmmaking Advice: Why You Should Consider Shooting in Black and White<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you a photographer or videographer in the market for a Canon 5D Mark IV? Here&#8217;s everything you need to know in order to maximize your investment.<\/p>\n","protected":false},"author":76,"featured_media":103304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[617,5340],"tags":[5953,4470,99,5952,1336,967,983],"class_list":["post-class-post-107135","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-photography","post-class-category-video-gear","post-class-tag-5d-mk-iv","post-class-tag-camera-specs","post-class-tag-canon","post-class-tag-canon-5d-mk-iv","post-class-tag-canon-dslr","post-class-tag-digital-camera","post-class-tag-dslr-camera"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock the Potential of Your Canon 5D Mark IV with These Tips<\/title>\n<meta name=\"description\" content=\"Are you a photographer or videographer in the market for a Canon 5D Mark IV? Here&#039;s everything you need to know in order to maximize your investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mk-iv-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlock the Potential of Your Canon 5D Mark IV with These Tips\" \/>\n<meta property=\"og:description\" content=\"Are you a photographer or videographer in the market for a Canon 5D Mark IV? Here&#039;s everything you need to know in order to maximize your investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mk-iv-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jourdan.aldredge\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-21T12:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-20T15:55:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2018\/06\/29111036\/5D-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jourdan Aldredge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jourdan Aldredge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mk-iv-tips\/\",\"url\":\"https:\/\/www.premiumbeat.com\/blog\/canon-5d-mk-iv-tips\/\",\"name\":\"Unlock the Potential of Your Canon 5D Mark IV with These Tips\",\"isPartOf\":{\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/#website\"},\"datePublished\":\"2018-11-21T12:00:39+00:00\",\"dateModified\":\"2018-11-20T15:55:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/2ebfbce9bd2b7d48e9f75f7e42892efe\"},\"description\":\"Are you a photographer or videographer in the market for a Canon 5D Mark IV? 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