Will Smith’s YouTube channel<\/a> launched in December 2017 and, in just under one year, has amassed nearly 4.2 million subscribers and\u00a0150,623,004\u00a0views.\u00a0<\/span>In this post, I’ll take a look at some of the creative techniques in action on Will’s YouTube channel \u2014 and some takeaways for crafting your own successful YouTube series.<\/p>\n There’s a lot of creativity on display in these videos, including strong storytelling, which no doubt comes from the breadth of experience of the creative professionals involved.\u00a0Since Smith’s channel is a “YouTube originals” show, there is a full suite of professionals behind the scenes.<\/p>\n For example, here are the credits for “How I Became The Fresh Prince of Bel Air | Storytime<\/a>“:<\/p>\n But even with an impressive crew like this, everything still comes down to just one editor doing the cut and animation \u2014 and presumably the mix and grade too. In this case it’s editor Chris Dallas-Feeney<\/a>, who works for Westbrook Entertainment (a Smith family company) and who previously worked at VICE media.<\/p>\n So let’s take a look at what, exactly, makes this channel so successful.<\/p>\n After watching a few episodes, you begin to notice that there’s an elliptical structure to the show: a premise, exploration, and back to the premise \u2014 with a new understanding.<\/p>\n\n
\nStructure<\/h3>\n