{"id":111035,"date":"2019-03-26T07:00:30","date_gmt":"2019-03-26T12:00:30","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=111035"},"modified":"2019-03-25T20:29:35","modified_gmt":"2019-03-26T01:29:35","slug":"interview-blasting-company-animation-scoring","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/interview-blasting-company-animation-scoring\/","title":{"rendered":"Industry Insights: The Blasting Company on Animation Scoring"},"content":{"rendered":"<h2 id=\"animation-scores-may-have-had-simplistic-reputations-in-the-past-but-street-inspired-innovators-like-the-blasting-company-are-disproving-old-ideas\">Animation scores may have had simplistic reputations in the past, but street-inspired innovators like The Blasting Company are disproving old ideas.<\/h2>\n<p>We sat down with <a href=\"https:\/\/www.imdb.com\/name\/nm4738162\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">The Blasting Company<\/a>&#8216;s founding members, Josh Kaufman and Justin Rubenstein, for insight on the industry, their process, and where the sound of animation is headed.<\/p>\n<div id=\"attachment_111099\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/blasting-company.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-111099\" class=\"wp-image-111099 size-full\" title=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 The Blasting Company\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/blasting-company.jpg\" alt=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 The Blasting Company\" width=\"755\" height=\"590\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg?resize=300,234 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg?resize=277,216 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg?resize=359,281 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg?resize=543,424 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg?resize=560,438 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/blasting-company.jpg?resize=150,117 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-111099\" class=\"wp-caption-text\">Image courtesy of The Blasting Company.<\/p><\/div>\n<p><strong>PremiumBeat: <\/strong>So much of your work has been in animation. <a href=\"https:\/\/www.imdb.com\/name\/nm0006388\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">David O. Selznick<\/a> famously called animation scoring &#8220;Mickey Mousing,&#8221; as a derogatory term that implied it was simplistic and telegraphed what was happening in a scene. Do you think that was fair, in reference to the past, and how has composing for animation evolved?<\/p>\n<p><strong>The Blasting Company: <\/strong>There is definitely a large amount of that in the animation world, and I think it requires a courageous director to break free of that style. In fact, I think the problem has probably gotten worse since Selznick\u2019s time. <a href=\"https:\/\/www.imdb.com\/name\/nm0006298\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Carl Stalling<\/a>, even with all the &#8220;Mickey Mousing,&#8221; still has some of the most sophisticated scores in animation to date. Since then, budgets have plummeted, and the amount of time given to the score has dramatically decreased. Composers are expected to play all of our own instruments, or use samples, rather than the real orchestras \u2014 70 expert musicians at your disposal \u2014 then mix and master the audio.<\/p>\n<p>The good news, though, is that there are a lot of directors who realize how wonderful those past scores were (Looney Tunes, Classic Disney, etc.) and are fighting to have larger budgets, and more time for composers, to do really great work.<em> <a href=\"https:\/\/www.imdb.com\/title\/tt0096697\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">The Simpsons<\/a><\/em> and <em><a href=\"https:\/\/www.imdb.com\/title\/tt0182576\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Family Guy<\/a> <\/em>are two great examples of animated shows with full orchestras.<\/p>\n<p>As far as animated scores being simplistic, I think <a href=\"https:\/\/www.imdb.com\/name\/nm0594503\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Miyazaki<\/a> and his main composer, <a href=\"https:\/\/www.imdb.com\/name\/nm0386749\/?ref_=ttfc_fc_cr15\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Joe Hisaishi<\/a>, have been a driving force in showing the world that animated films can have subtle, and emotionally complex, scores. In that sense, it really has been getting more and more subtle and interesting, since Selznick\u2019s time. When you\u2019re watching <a href=\"https:\/\/www.imdb.com\/search\/title?companies=co0048420\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Studio Ghibli<\/a> movies, I think you couldn\u2019t even imagine the score being a direct corollary to the action on screen. It would be totally absurd!<\/p>\n<div id=\"attachment_111100\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-111100\" class=\"wp-image-111100 size-full\" title=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Over the Garden Wall\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg\" alt=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Over the Garden Wall\" width=\"755\" height=\"424\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg?resize=300,168 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg?resize=560,314 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/over-the-garden.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-111100\" class=\"wp-caption-text\"><em>Over the Garden Wall<\/em>.<\/p><\/div>\n<p><strong>PB: <\/strong>The praise for your <em><a href=\"https:\/\/www.imdb.com\/title\/tt3718778\/?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Over the Garden Wall<\/a> <\/em>soundtrack is pretty universal. Mournful, beautiful, lush, fun, raw, and polished. Old-timey meets rustic roots meets brand new day. I could go on, but when you were sitting down with the animation \u2014 with the production team \u2014 how did the direction of the soundtrack develop?<\/p>\n<p><strong>TBC: <\/strong>Thank you. Most of the direction really is due to <a href=\"https:\/\/www.imdb.com\/name\/nm3239034\/?ref_=tt_ov_wr\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Patrick McHale<\/a>\u2019s particular taste in music. The sound of the world that he created was completely integral to its creation, from the very beginning. Our role was mostly to serve his vision, as best as we could, and help him realize his world. One nice thing was before he even started animating the very first episode, we had numerous meetings with him, just listening to music and playing different things for each other. Those meetings really set the tone for the entire project, and helped to guide us in the right direction throughout.<\/p>\n<div id=\"attachment_111102\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/costume-quest.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-111102\" class=\"wp-image-111102 size-full\" title=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Costume Quest\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/costume-quest.jpg\" alt=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Costume Quest\" width=\"755\" height=\"426\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg?resize=359,203 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg?resize=560,316 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/costume-quest.jpg?resize=150,85 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-111102\" class=\"wp-caption-text\"><em>Costume Quest<\/em>.<\/p><\/div>\n<p><strong>PB: <\/strong>Your current project, <a href=\"https:\/\/www.imdb.com\/title\/tt6536550\/?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\"><em>Costume Quest<\/em><\/a>, is an animated series, based on a role-playing video game about kids battling dark forces, in a sleepy town. The fun and cute show is geared toward 6- to 11-year-olds. How much of the target audience influences your approach to the sound of the project? Without lyrics, does the age of the viewer play any role in the crafting of the score?<\/p>\n<p><strong>TBC:<\/strong> With <em>Costume Quest<\/em>, we were really trying to achieve a Saturday-morning-cartoon feel and tone \u2014 something that felt comfortable to live in and come back to. Due to the target age group, we definitely had to use a few more of the classic cartoon scoring devices that you find in other shows of that ilk \u2014 telegraphing of emotional and action beats, and little slapsticky accents to the comic beats (i.e. Mickey Mousing).<\/p>\n<p>Within those margins, however \u2014 and really even because of them \u2014 we felt encouraged to be as earnest as possible. For example, the creators wanted us to really lean into the <a href=\"https:\/\/www.imdb.com\/name\/nm0000118\/?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">John Carpenter<\/a> horror feel for the monsters, and dared us not to hold back, to have fun with building tension and unease. I think because the images are intentionally not too scary, we had permission to be as scary, or weird, as we wanted to be.<\/p>\n<p>The same was applicable for the emotional moments. With a show like this, there is a tendency toward heavy-handedness, for sure. And there\u2019s definitely a temptation toward kitschy, tongue-in-cheek, pop culture references. So, one way we tried to temper that was to just keep trying to be really earnest. Even making the synthy &#8217;80s dance song for the bad guy, we wanted it to feel like it was an actual synthy &#8217;80s dance that an evil character would listen to in his car. We hoped to steer clear of replicating these things musically, but to honor the tone of badness that we have embedded in us from movies like <em><a href=\"https:\/\/www.imdb.com\/title\/tt0080120\/?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">The Warriors<\/a><\/em>, <em><a href=\"https:\/\/www.imdb.com\/title\/tt0077651\/?ref_=nv_sr_3\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Halloween<\/a><\/em>, <em><a href=\"https:\/\/www.imdb.com\/title\/tt0083658\/?ref_=nv_sr_2\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Blade Runner<\/a><\/em> \u2014 all the way to <a href=\"https:\/\/www.imdb.com\/title\/tt0087332\/?ref_=nv_sr_2\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\"><em>Ghostbusters<\/em><\/a>. So, in a way, the music is somewhat of and for an older generation, informed by the cultural influences of our age group. \u00a0But the beautiful thing about those references is that younger generations still love them, and those tropes are just as effective as ever, now.<\/p>\n<div id=\"attachment_111103\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-111103\" class=\"wp-image-111103 size-full\" title=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Over the Garden Wall\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg\" alt=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Over the Garden Wall\" width=\"755\" height=\"424\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg?resize=300,168 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg?resize=560,314 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Over-the-Garden-Wall.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-111103\" class=\"wp-caption-text\"><em>Over the Garden Wall<\/em>.<\/p><\/div>\n<p><strong>PB: <\/strong>There seems to be a trend in animation to reflect pop culture. <em>Family Guy <\/em>had a trilogy of <em>Star Wars<\/em> episodes. <em>The<\/em> <em>Simpsons <\/em>often referenced classic movies. <a href=\"https:\/\/www.imdb.com\/title\/tt0175058\/?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\"><em>Powerpuff Girls<\/em><\/a> did a whole Beatles homage. Do you pull from pop culture, or micro culture, when approaching new material?<\/p>\n<p><strong>TBC:<\/strong> I suppose there\u2019s no way out of it! So much of finding the right tone for a scene, or an episode, involves watching and listening to things that have come before. It feels like, in the present day, our job is not so much to create new things, as to filter through all of the works from the past, and expand upon them. Or combine them in new and interesting ways. Like we are just making collages from paintings that exist, rather than coming up with new paintings. In music, probably the last big change that happened was Hip Hop, and the ability to use the computer to manipulate sound. But, since then, it doesn\u2019t feel like any truly <em>new\u00a0<\/em>ground has been discovered. So, until we find that next, new thing, we\u2019re all just applying our taste to existing genres and styles.<\/p>\n<p>As far as something as overt as the examples given, we do get asked by directors, from time to time, to <em>directly <\/em>reference a particular, popular piece. In <em>Over the Garden Wall<\/em>, we wrote a piece very similar to a T-Rex song. In <em>Costume Quest,<\/em> almost every episode had some musical reference to pop culture (Trap music, &#8220;Take Me Out to the Ball Game,&#8221; <em>The Titanic<\/em> score, etc.).<\/p>\n<div id=\"attachment_111104\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-111104\" class=\"wp-image-111104 size-full\" title=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Costume Quest\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg\" alt=\"Industry Insights: The Blasting Company on Animation Scoring \u2014 Costume Quest\" width=\"755\" height=\"566\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg?resize=300,225 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg?resize=277,208 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg?resize=359,269 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg?resize=543,407 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg?resize=560,420 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/03\/Costume-Quest1.jpg?resize=150,112 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-111104\" class=\"wp-caption-text\"><em>Costume Quest<\/em>.<\/p><\/div>\n<p><strong>PB: <\/strong>How does animation free you up artistically? Anything can be drawn and realized. Clearly, you believe anything can be a musical source. Can you share with us any new instruments of sound you\u2019ve been incorporating in your work? And finally, what can we look forward to seeing from you in the future?<\/p>\n<p><strong>TBC: <\/strong>Scoring to picture, animated or otherwise, is very freeing for us because the music is serving a very specific purpose. We often get paralyzed when writing original music, for our own albums, by the ever-present question: \u201cWhy are we making this? Are we contributing anything worthwhile?\u201d But, writing music for film\/TV completely eradicates that question. We\u2019re doing it because this thing needs music, and because the director asked us to do it. Animation, in particular, is freeing because it can be so many things, in such a short span.<\/p>\n<p>A live action film needs to remain mostly in the same musical space for most of the movie, or it will feel very awkward and disjointed. But somehow \u2014 maybe because of the tradition of \u201cMickey Mousing\u201d \u2014 in animation, it doesn\u2019t feel so strange to jump around. More than new instruments, we\u2019ve been playing around, a lot, with combining different sounds together to create novel sounds.<\/p>\n<p>We recently discovered that most of the bass on Pet Sounds was two basses, Arco and Pizz, and sometimes even with bass harmonica layered in unison. That\u2019s such a fat, orchestral bass sound! We\u2019ve been working on a new record, of our own music, using some of these types of orchestral sounds. In fact, this summer we\u2019ll be releasing a new song called <em>Candy,<\/em> with an animated music video, in which, we recorded live with a string quartet and our brass section. We\u2019ve also been getting more and more into analog synths, and are planning to release a synth record based on our song &#8220;Tiny Star&#8221; from the <em>Over the Garden Wall<\/em> soundtrack, this summer, as well.<\/p>\n<hr \/>\n<p>Looking for more industry interviews? Check these out.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-editor-nicholas-monsour-us\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">The Editor of &#8220;Us&#8221; on Working with Jordan Peele and the Horror Genre<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-sherri-chung-tv-composer\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Industry Insights: Composing for Supergirl, Riverdale, and Nancy Drew<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-dp-tales-by-light\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Insights into the Cinematography of the Award-Winning Doc-Series &#8220;Tales By Light&#8221;<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-cinematographer-carolina-costa\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Industry Interview: Behind the Lens with Filmmaker Carolina Costa<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-editor-sundance-before-you-know-it\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Working with Comedy and Drama in Sundance&#8217;s &#8220;Before You Know It&#8221;<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Animation scores may have had simplistic reputations in the past, but street-inspired innovators like The Blasting Company are disproving old ideas.<\/p>\n","protected":false},"author":118,"featured_media":111115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715,79,6048],"tags":[857,5380,474],"class_list":["post-class-post-111035","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-category-inspiration","post-class-category-interview","post-class-tag-industry-2","post-class-tag-inspiration","post-class-tag-interview"],"acf":[],"yoast_head":"<!-- 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