{"id":116539,"date":"2019-07-11T06:00:10","date_gmt":"2019-07-11T11:00:10","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=116539"},"modified":"2019-07-03T15:54:16","modified_gmt":"2019-07-03T20:54:16","slug":"mastering-zoom-and-punch-in","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/","title":{"rendered":"Mastering the Subtle Techniques of the Zoom and the Punch In"},"content":{"rendered":"<h2 id=\"there-are-several-stylistic-and-technological-approaches-to-communicate-information-at-a-distance-we-look-at-two-the-zoom-and-the-punch-in\">There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.<\/h2>\n<h3 id=\"the-zoom\">The Zoom<\/h3>\n<p>The <a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-use-zoom-lenses\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">zoom<\/a>, of course, requires a telescopic lens to magnify the image. The camera is static so there won\u2019t be any perspective changes. You can move the camera while zooming, a notable effect being the <a href=\"https:\/\/www.imdb.com\/name\/nm0000033\/?ref_=nv_sr_1?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Hitchcock<\/a> shot (a.k.a. the <a href=\"https:\/\/www.premiumbeat.com\/blog\/hitchcocks-dolly-zoom-filmmaking-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">dolly zoom<\/a>), but let\u2019s focus on a static camera for this article.<\/p>\n<p>At its most basic, a zoom allows us to redirect and focus our audience\u2019s attention within a single shot. A great example is the crash-zoom, often used in Hong Kong action cinema, and films harkening back to it. It emphasizes an action, introduces an imposing character, or adds weight to a character\u2019s mood or emotion. Note its use in introducing Calvin Candy in <em><a href=\"https:\/\/www.imdb.com\/title\/tt1853728\/?ref_=fn_al_tt_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Django Unchained<\/a>.<\/em><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XNE5Bi0ktVQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Here, we finally meet the man of much discussion \u2014 the slave master of Django\u2019s wife. Once we see his face, it\u2019s like nothing else in the world matters \u2014 all our attention is focused on him.<\/p>\n<p>In <a href=\"https:\/\/www.imdb.com\/name\/nm3807502\/?ref_=nv_sr_1?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">C<\/a><a href=\"https:\/\/www.imdb.com\/name\/nm3807502\/?ref_=nv_sr_1?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">linton Jones\u2019s<\/a> short action film &#8220;<a href=\"https:\/\/www.imdb.com\/title\/tt6658268\/?ref_=fn_al_tt_2\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Sleeping Dogs<\/a>,&#8221; we see an excellent use of a crash-zoom-out. After our main character rolls back over the table, he steps up onto the counter, then turns and kicks an attacker in the face. The camera crash zooms out, whipping our view back to a wide angle, to see the kick to the face and the thwarted attacker\u2019s painful reaction.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3WgWMgGrZDY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=235&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Here, the crash-zoom whiplashes the audience, just as our hero\u2019s kick whiplashes his foe. But the crash-zoom is a fairly unique type of zoom. What happens when we take our time and zoom in slowly?<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZbMtUL-69_g?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Now, zooming in and out can create very different emotions. Let\u2019s zoom in first. As I said earlier, this redirects and focuses our audience\u2019s attention, but when the focus of the zoom is a character, we create a new feeling \u2014 that our character\u2019s point of view is becoming hyper-focused. Maybe the character is putting two and two together and their mind is coming closer to a solution or revelation. Or perhaps they\u2019ve become focused on a goal, like Jack Torrance losing his mind and thinking he needs to kill his family to &#8220;correct them.&#8221;<\/p>\n<p>Zooming out creates isolation. The slower we zoom, the more we become aware just how far we are away from our target \u2014 both physically and situationally. It emphasizes the distance between us and them \u2014 between them and the world. If our character is in a crowd, we convey several things, either that they\u2019re not unique, they&#8217;re one of many, or that no amount of people in the world can rid them of their isolation.<\/p>\n<hr \/>\n<h3 id=\"the-punch-in\">The Punch In<\/h3>\n<p>The punch in is one of those frustrating &#8220;same but different&#8221; techniques, in relation to the zoom. Yes, they both accomplish the same objective of moving our audience closer to, or further from, a new focus. But the method is different and the resulting emotion can be, as well. The punch in is more direct. It literally cuts straight to the chase.<\/p>\n<p>Whereas the zoom accomplishes its goal in a single shot, the punch in requires (at minimum) two shots edited together. Check out this scene in <em><a href=\"https:\/\/www.imdb.com\/title\/tt0381061\/?ref_=nv_sr_1?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Casino Royale<\/a><\/em> where James Bond realizes that the fuel tanker is where his objective is.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MIh9MxJWSKM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=113&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>You could use a crash-zoom, but it might whiplash the audience, creating a more shocking feeling. A slow zoom would help convey that he has discovered the truth of the situation. But, we need something fast to keep the pace of the chase scene going \u2014 we need something punchier. We just need to quickly convey what James Bond has discovered and that it\u2019s of critical importance. We don\u2019t need to whiplash our audience, but we do want to surprise them, thus heightening the intensity of the scene.<\/p>\n<p>The punch in can also frighten us. With each cut, we draw closer and closer toward doom. A slow zoom can create dread, but a punch in can shock us, causing us to get closer to a state of panic.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CMbI7DmLCNI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=48&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>As we cut closer to the paranormal twins, we feel Danny\u2019s impending doom.<\/p>\n<hr \/>\n<h3 id=\"experimentation\">Experimentation<\/h3>\n<p>The zoom and punch in have similar qualities. Like most things in art, a tool\u2019s effectiveness relies on the artist. Experiment with each technique. Try shooting the same scene several different ways. Find a scene with a shocking revelation or dialogue, and use various versions of the zoom and the punch in. Does the crash zoom add weight to it or make it feel kind of hokey? Is the slow zoom too dramatic? Does the punch in ruin the pacing of the overall scene or shake it up in a necessary way? A dangerous approach can be having the technique you want in mind before even writing the scene. Experiment and see which technique fits the scene best, instead of trying to shoehorn the scene into the effect.<\/p>\n<hr \/>\n<p><em>Cover image via <\/em><a href=\"https:\/\/www.imdb.com\/title\/tt0081505\/?ref_=nv_sr_1?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">The Shining<\/a> <em>(Warner Bros)<\/em><\/p>\n<p>Looking for more cinematography tips and tricks? Check out these articles.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/viltrox-vs-metabones-speed-booster-blackmagic-pcc\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Viltrox vs. Metabones: Speed Booster for the Blackmagic Pocket Cinema Camera<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/filmmaking-guide-choosing-aspect-ratio\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Choosing Aspect Ratio: A Guide to Everything You Need to Know<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/3-cheap-filmmaking-cameras\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">3 Cheap, Underappreciated Cameras Filmmakers Should Consider<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/creative-uses-for-a-color-meter\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Capturing the Cinematic Moment: Creative Uses for a Color Meter<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/finding-using-vintage-lenses\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Where to Find Vintage Lenses (and Tips on How to Use Them)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.<\/p>\n","protected":false},"author":136,"featured_media":116540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4519,3843,583],"tags":[1093,536,472],"class_list":["post-class-post-116539","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-filmmaking-2","post-class-category-video-production-2","post-class-tag-cinematography","post-class-tag-filmmaking","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastering the Subtle Techniques of the Zoom and the Punch In<\/title>\n<meta name=\"description\" content=\"There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering the Subtle Techniques of the Zoom and the Punch In\" \/>\n<meta property=\"og:description\" content=\"There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:author\" content=\"johnfmfilms\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T11:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2019\/06\/27135217\/ZOOM_Premium-Beat-Thumbnails.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Francis McCullagh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@johnfmfilms\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Francis McCullagh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/\"},\"author\":{\"name\":\"John Francis McCullagh\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ddb6a1c7b25c8e05dd243c4d89296836\"},\"headline\":\"Mastering the Subtle Techniques of the Zoom and the Punch In\",\"datePublished\":\"2019-07-11T11:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/\"},\"wordCount\":963,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ZOOM_Premium-Beat-Thumbnails.jpg\",\"keywords\":[\"cinematography\",\"filmmaking\",\"video production\"],\"articleSection\":[\"Cinematography\",\"Filmmaking\",\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/\",\"name\":\"Mastering the Subtle Techniques of the Zoom and the Punch In\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ZOOM_Premium-Beat-Thumbnails.jpg\",\"datePublished\":\"2019-07-11T11:00:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ddb6a1c7b25c8e05dd243c4d89296836\"},\"description\":\"There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ZOOM_Premium-Beat-Thumbnails.jpg\",\"contentUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ZOOM_Premium-Beat-Thumbnails.jpg\",\"width\":1000,\"height\":584},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/mastering-zoom-and-punch-in\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cinematography\",\"item\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/category\\\/cinematography-2\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mastering the Subtle Techniques of the Zoom and the Punch In\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/\",\"name\":\"The Beat: A Blog by PremiumBeat\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ddb6a1c7b25c8e05dd243c4d89296836\",\"name\":\"John Francis McCullagh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/208f439404c0523ec9e254ff7d9536b68abfd0ff4e90a12146b952f9b247a56f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/208f439404c0523ec9e254ff7d9536b68abfd0ff4e90a12146b952f9b247a56f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/208f439404c0523ec9e254ff7d9536b68abfd0ff4e90a12146b952f9b247a56f?s=96&d=mm&r=g\",\"caption\":\"John Francis McCullagh\"},\"description\":\"John Francis McCullagh is a Dallas based film director, actor, writer, and stuntman. His work focuses on martial arts choreography and slick cinematography.\",\"sameAs\":[\"johnfmfilms\",\"https:\\\/\\\/x.com\\\/johnfmfilms\"],\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/author\\\/jmccullagh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mastering the Subtle Techniques of the Zoom and the Punch In","description":"There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/","og_locale":"en_US","og_type":"article","og_title":"Mastering the Subtle Techniques of the Zoom and the Punch In","og_description":"There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.","og_url":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/","og_site_name":"The Beat: A Blog by PremiumBeat","article_publisher":"https:\/\/www.facebook.com\/premiumbeat","article_author":"johnfmfilms","article_published_time":"2019-07-11T11:00:10+00:00","og_image":[{"width":1000,"height":584,"url":"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2019\/06\/27135217\/ZOOM_Premium-Beat-Thumbnails.jpg","type":"image\/jpeg"}],"author":"John Francis McCullagh","twitter_card":"summary_large_image","twitter_creator":"@johnfmfilms","twitter_site":"@Premiumbeat","twitter_misc":{"Written by":"John Francis McCullagh","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#article","isPartOf":{"@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/"},"author":{"name":"John Francis McCullagh","@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/ddb6a1c7b25c8e05dd243c4d89296836"},"headline":"Mastering the Subtle Techniques of the Zoom and the Punch In","datePublished":"2019-07-11T11:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/"},"wordCount":963,"commentCount":0,"image":{"@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#primaryimage"},"thumbnailUrl":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/06\/ZOOM_Premium-Beat-Thumbnails.jpg","keywords":["cinematography","filmmaking","video production"],"articleSection":["Cinematography","Filmmaking","Video Production"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.premiumbeat.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/","url":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/","name":"Mastering the Subtle Techniques of the Zoom and the Punch In","isPartOf":{"@id":"https:\/\/www.premiumbeat.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#primaryimage"},"image":{"@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#primaryimage"},"thumbnailUrl":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/06\/ZOOM_Premium-Beat-Thumbnails.jpg","datePublished":"2019-07-11T11:00:10+00:00","author":{"@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/ddb6a1c7b25c8e05dd243c4d89296836"},"description":"There are several stylistic and technological approaches to communicate information at a distance. We look at two: the zoom and the punch In.","breadcrumb":{"@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#primaryimage","url":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/06\/ZOOM_Premium-Beat-Thumbnails.jpg","contentUrl":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/06\/ZOOM_Premium-Beat-Thumbnails.jpg","width":1000,"height":584},{"@type":"BreadcrumbList","@id":"https:\/\/www.premiumbeat.com\/blog\/mastering-zoom-and-punch-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.premiumbeat.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Cinematography","item":"https:\/\/www.premiumbeat.com\/blog\/category\/cinematography-2\/"},{"@type":"ListItem","position":3,"name":"Mastering the Subtle Techniques of the Zoom and the Punch In"}]},{"@type":"WebSite","@id":"https:\/\/www.premiumbeat.com\/blog\/#website","url":"https:\/\/www.premiumbeat.com\/blog\/","name":"The Beat: A Blog by PremiumBeat","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.premiumbeat.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/ddb6a1c7b25c8e05dd243c4d89296836","name":"John Francis McCullagh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/208f439404c0523ec9e254ff7d9536b68abfd0ff4e90a12146b952f9b247a56f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/208f439404c0523ec9e254ff7d9536b68abfd0ff4e90a12146b952f9b247a56f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/208f439404c0523ec9e254ff7d9536b68abfd0ff4e90a12146b952f9b247a56f?s=96&d=mm&r=g","caption":"John Francis McCullagh"},"description":"John Francis McCullagh is a Dallas based film director, actor, writer, and stuntman. His work focuses on martial arts choreography and slick cinematography.","sameAs":["johnfmfilms","https:\/\/x.com\/johnfmfilms"],"url":"https:\/\/www.premiumbeat.com\/blog\/author\/jmccullagh\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab9JK-ujF","jetpack_featured_media_url":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/06\/ZOOM_Premium-Beat-Thumbnails.jpg","_links":{"self":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts\/116539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/comments?post=116539"}],"version-history":[{"count":16,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts\/116539\/revisions"}],"predecessor-version":[{"id":116543,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts\/116539\/revisions\/116543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/media\/116540"}],"wp:attachment":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/media?parent=116539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/categories?post=116539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/tags?post=116539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}