{"id":125098,"date":"2020-01-03T06:00:23","date_gmt":"2020-01-03T12:00:23","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=125098"},"modified":"2019-12-26T14:12:19","modified_gmt":"2019-12-26T20:12:19","slug":"apple-vs-red","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/apple-vs-red\/","title":{"rendered":"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable?"},"content":{"rendered":"<h2 id=\"lets-take-a-close-look-at-apples-challenge-to-red-the-dispute-the-decision-and-what-it-means-for-the-future-of-both-companies\">Let&#8217;s take a close look at Apple&#8217;s challenge to RED, the dispute, the decision, and what it means for the future of both companies.<\/h2>\n<p>In May, Apple filed a patent petition claiming that RED&#8217;s patent on REDCODE RAW was &#8220;Unpatentable&#8221; for a number of reasons. After the hearing, the court ruled in RED&#8217;s favor, stating that Apple&#8217;s legal team had not supported their claims sufficiently. This decision means that RED will retain the patent on its implementation of raw compression.<\/p>\n<hr \/>\n<h3 id=\"the-dispute\">The Dispute<\/h3>\n<div id=\"attachment_125255\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-125255\" class=\"wp-image-125255 size-full\" title=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable? \u2014 Apple's Office Building\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg\" alt=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable? \u2014 Apple's Office Building\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg?resize=359,240 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/shutterstock_1116841139-1-1.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-125255\" class=\"wp-caption-text\">Apple claimed that the REDCODE RAW was unpatentable. Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/shanghaichina06182018-apple-store-modern-office-building-1116841139\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">THINK A<\/a>.<\/p><\/div>\n<p><span style=\"font-size: 16px;\">In May of 2019, Apple filed its claim that RED&#8217;s patent (<\/span><a style=\"font-size: 16px;\" href=\"https:\/\/patents.google.com\/patent\/US9245314B2\/en\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">patent number 9,245,314<\/a><span style=\"font-size: 16px;\">) was invalid for a few main reasons. It claimed that the patent was based too heavily on two earlier patents \u2014 the first by <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/patents.google.com\/patent\/US9565419B2\/en\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Ari M. Presler<\/a><span style=\"font-size: 16px;\"> regarding a &#8220;Digital camera system for recording, editing, and visualizing images,&#8221; and the second from <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/patents.google.com\/patent\/US7656561B2\/en\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Claus M\u00f8lgaard<\/a><span style=\"font-size: 16px;\"> regarding &#8220;image compression for high-quality imaging.&#8221;<\/span><\/p>\n<p>Essentially, Apple was asserting that RED&#8217;s patent was based on these earlier patents regarding HD or raw images, and lossless or near-lossless compression and decompression of images in a video camera. Because of this, they claimed that RED&#8217;s patent was obvious and shouldn&#8217;t be upheld.<\/p>\n<p>In addition to this claim, Apple had several others that declared RED&#8217;s patent as unclear and vague about the way it described the method for its use of compression. These were Apple&#8217;s main complaints in the filing:<\/p>\n<ul>\n<li>RED didn&#8217;t offer express definition of mosaiced image data in the patent, only referring to de-mosaicing.<\/li>\n<li>RED also didn&#8217;t provide a clear enough definition of de-mosaiced data.<\/li>\n<li>Apple claims that RED&#8217;s use of the term &#8220;Substantially Visually Lossless&#8221; is an obvious interpretation of the Presler and M\u00f8lgaard patents, making its use invalid.<\/li>\n<li>RED didn&#8217;t specify the capacity of the memory device needed to store image data.<\/li>\n<\/ul>\n<p>These complaints seem quite frivolous \u2014 but this is patent law and any claim may be furiously debated.<\/p>\n<p>In addition to these four main complaints, Apple also cited twenty-five additional items in RED&#8217;s filings, which it deemed disqualified the patent. These issues largely reflect similar opinions of vague language or derived tech from earlier patents.<\/p>\n<hr \/>\n<h3 id=\"the-verdict\">The Verdict<\/h3>\n<div id=\"attachment_125111\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-125111\" class=\"wp-image-125111 size-full\" title=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable? \u2014 RED Ranger Camera\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg\" alt=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable? \u2014 RED Ranger Camera\" width=\"755\" height=\"425\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-125111\" class=\"wp-caption-text\">RED withstands the challenges of Apple&#8217;s claims. Image via <a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/Red-vs-Apple.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">RED<\/a>.<\/p><\/div>\n<p>Despite Apple&#8217;s arguments, <a href=\"https:\/\/www.docketalarm.com\/cases\/PTAB\/IPR2019-01065\/Inter_Partes_Review_of_U.S._Pat._9245314\/11-08-2019-Board\/Institution_Decision-17-Trial_Instituted_Document\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">the court ruled in RED&#8217;s favor in early November<\/a>. It claimed that Apple didn&#8217;t show reasonable likelihood of winning its claim that REDCODE was unpatentable in the patent review stage.<\/p>\n<p>Rather ironically, the court found Apple&#8217;s claims of RED&#8217;s vagueness in its patent to be vague and unclear. All of the challenges Apple brought were deemed unsubstantial and unsupported.<\/p>\n<p><a href=\"http:\/\/www.reduser.net\/forum\/showthread.php?179139-Apple-RED\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">In a post on the REDUSER forums<\/a>, Jarred Land made a post with more information after the ruling, stating:<\/p>\n<blockquote><p>&#8220;We are pleased to see our REDCODE patents withstand another challenge. To be clear, as I mentioned before, this never really was Apple vs. RED. It has always been APPLE + RED, and this was all part of the process, defining how we work together in the future.&#8221;<\/p><\/blockquote>\n<p>Jarred continued by saying that RED is hard at work with Apple to implement better support for R3D. The teams are working together to provide real-time playback, among other features in the works.<\/p>\n<hr \/>\n<h3 id=\"what-was-the-point\">What Was the Point?<\/h3>\n<div id=\"attachment_125131\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-125131\" class=\"wp-image-125131 size-full\" title=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable? \u2014 Apple's MacBook Pro\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg\" alt=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable? \u2014 Apple's MacBook Pro\" width=\"755\" height=\"425\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><p id=\"caption-attachment-125131\" class=\"wp-caption-text\">Apple and RED are now working together on a new project. Image via <a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2019\/12\/Red-vs-Apple-1-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Apple<\/a>.<\/p><\/div>\n<p>If the two companies were working on projects together, why the litigation? It&#8217;s likely that Apple wanted to dismantle the patent to avoid paying RED royalties. Companies like GoPro pay RED to use similar raw processing in their cameras.<\/p>\n<p>Maybe Apple has plans to release a cinema camera? Probably not. This likely means that Apple is looking to expand the ProRes RAW codec into more products moving forward. While pure speculation, some think this a likely situation. Perhaps Apple wants to expand its partnership with Atomos and bring PRR to more devices.<\/p>\n<p>Whatever the case may be, RED will still get its cut on any similar tech Apple releases in the future.<\/p>\n<p>With the resolution of this dispute, RED has now defended its patents against Sony, Nokia, and Apple. Quite impressive for a niche company. RED will likely see a bit of a boost to revenue, which hopefully means better tools and support to filmmakers.<\/p>\n<hr \/>\n<p><em>Top image by <a href=\"https:\/\/www.shutterstock.com\/image-photo\/law-legal-technology-concept-judge-gavel-704923213\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">create jobs 51<\/a>.<\/em><\/p>\n<p>Looking for more industry news and insights? Check these out.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/mandalorian-feature-film-effects-tv-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">How \u201cThe Mandalorian\u201d Got Feature Film Effects on a TV Budget<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/youtube-non-linear-video-editor\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Reviewing YouTube\u2019s New Non-Linear Video Editor<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/media-review-giant-ftrack-acquires-cospective\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">The Future of Browser-Based Creative Review with ftrack and cineSync<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/biggest-filmmaking-moments-2010s\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">The 2010s: The Biggest Filmmaking Moments of the Decade<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/cinematography-tips-watchmen-dp-gregory-middleton\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Cinematography Tips from Watchmen DP Gregory Middleton<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s take a close look at Apple&#8217;s challenge to RED, the dispute, the decision, and what it means for the future of both companies.<\/p>\n","protected":false},"author":121,"featured_media":125440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715],"tags":[155,2786,3611,968],"class_list":["post-class-post-125098","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-tag-apple","post-class-tag-lawsuit","post-class-tag-patent","post-class-tag-red"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable?<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a close look at Apple&#039;s challenge to RED, the dispute, the decision, and what it means for the future of both companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/apple-vs-red\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable?\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s take a close look at Apple&#039;s challenge to RED, the dispute, the decision, and what it means for the future of both companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/apple-vs-red\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-03T12:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-26T20:12:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2019\/12\/26135645\/apple-vs-red.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caleb Stephens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caleb Stephens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/apple-vs-red\/\",\"url\":\"https:\/\/www.premiumbeat.com\/blog\/apple-vs-red\/\",\"name\":\"Apple Vs. 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He has a steadfast passion for equipping new voices with the skills to tell their stories.\",\"url\":\"https:\/\/www.premiumbeat.com\/blog\/author\/cstephens\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple Vs. RED: Was the REDCODE RAW Patentable or Unpatentable?","description":"Let's take a close look at Apple's challenge to RED, the dispute, the decision, and what it means for the future of both companies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.premiumbeat.com\/blog\/apple-vs-red\/","og_locale":"en_US","og_type":"article","og_title":"Apple Vs. 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RED: Was the REDCODE RAW Patentable or Unpatentable?"}]},{"@type":"WebSite","@id":"https:\/\/www.premiumbeat.com\/blog\/#website","url":"https:\/\/www.premiumbeat.com\/blog\/","name":"The Beat: A Blog by PremiumBeat","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.premiumbeat.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/584d08d4e1739e063648ccb5af26e88f","name":"Caleb Stephens","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/30979e00a71bcbb209375407709fb125c5a31559db63a80fba6acd9ec1f3ee17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30979e00a71bcbb209375407709fb125c5a31559db63a80fba6acd9ec1f3ee17?s=96&d=mm&r=g","caption":"Caleb Stephens"},"description":"Caleb Stephens is an Emmy Award-Winning visual storyteller with 13 years of experience in Narrative, Commercial, Television, and Documentary production. 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