{"id":12916,"date":"2012-09-05T11:47:02","date_gmt":"2012-09-05T15:47:02","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=12916"},"modified":"2012-09-05T12:08:40","modified_gmt":"2012-09-05T16:08:40","slug":"blackmagic-cinema-camera-production","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/blackmagic-cinema-camera-production\/","title":{"rendered":"Online PSA is First to Use Cinema Camera in Production"},"content":{"rendered":"<h2 id=\"california-based-one-river-media-is-the-first-video-company-to-use-the-blackmagic-cinema-camera-on-a-professional-production-get-details-and-watch-the-psa-texting-is-dangerous\">California based One River Media is the first video company to use the Blackmagic Cinema Camera on a professional production. \u00a0Get details and watch the PSA &#8220;Texting is Dangerous&#8221;.<\/h2>\n<p>Given only a one-day production window to use the <strong>Blackmagic Cinema Camera<\/strong>, <a title=\"One River Media\" href=\"http:\/\/www.onerivermedia.com\/#home\" target=\"_blank\" data-wpel-link=\"external\">One River Media<\/a> got right to work. \u00a0The result is a public service announcement entitled &#8220;Texting is Dangerous&#8221; (or\u00a0&#8220;Texting is gef\u00e4hrlich&#8221; in German). \u00a0This is the first known real-world production test of the <strong>Cinema Camera<\/strong> and the shooting requirements for this spot certainly put it through the ringer. \u00a0The test addressed the following factors (from the creators Vimeo page):<\/p>\n<ul>\n<li>Low light abilities (among others, the opening shot only uses city lights).<\/li>\n<li>Dynamic range (we literally shot INTO headlights).<\/li>\n<li>Image sharpness<\/li>\n<li>Tonal range<\/li>\n<li>Narrow DOF<\/li>\n<li>Extreme wide angles<\/li>\n<li>RAW CinemaDNG image data quality<\/li>\n<li>Functionality and ease of use<\/li>\n<\/ul>\n<p>The following lenses were used with the <strong>Blackmagic Cinema Camera<\/strong> on the production:<\/p>\n<ul>\n<li>Canon 24mm f\/1.4L<\/li>\n<li>Canon 50mm f\/1.2L<\/li>\n<li>Canon 135mm f\/2<\/li>\n<li>Sigma 8-16mm f\/4.5-5.6 zoom<\/li>\n<\/ul>\n<p>The director said that the camera was able to &#8220;accomplish all of these tasks with no problems and exceeded my expectations in many situations.&#8221; \u00a0The clarity in low light does looks pretty impressive. \u00a0Take a look at the spot below to see for yourself how the <strong>Blackmagic Cinema Camera<\/strong> performs in a real production\u00a0situation \u00a0Share your thoughts in the comments!<\/p>\n<p><strong>Want to win a Cinema Camera<\/strong>? \u00a0See our <a title=\"Blackmagic Cinema Camera Giveaway\" href=\"http:\/\/www.premiumbeat.com\/blog\/blackmagic-cinema-camera-giveaway\/\" target=\"_blank\" data-wpel-link=\"internal\">giveaway page<\/a> for details.<\/p>\n<p><em>Best viewed full-screen:<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/48861294?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p><em>Thanks to <a title=\"FCP.co\" href=\"http:\/\/www.fcp.co\/uncatagorised\/915-the-first-production-using-blackmagic-s-cinema-camera-posted-online?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+FCPdotCO+%28FCPdotCo+Main+RSS+Feed%29\" target=\"_blank\" data-wpel-link=\"external\">FCP.co<\/a> for tipping us off to this video!<\/em><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"https:\/\/img.zemanta.com\/pixy.gif?x-id=07da0e6d-e7d4-4d57-8a71-8c65d6bf8c09\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Blackmagic Cinema Camera is given an on-location test drive in a new PSA. View the spot and see how the new cam holds up to the low \u2026<\/p>\n","protected":false},"author":3,"featured_media":12925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[583],"tags":[260,680,604,1209,681,684,1210,1045,1208,472],"class_list":["post-class-post-12916","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-video-production-2","post-class-tag-blackmagic","post-class-tag-blackmagic-cinema-camera","post-class-tag-camera","post-class-tag-camera-test","post-class-tag-cinema-camera","post-class-tag-cinemadng","post-class-tag-equipment","post-class-tag-prores-422","post-class-tag-river-media","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online PSA is First to Use Cinema Camera in Production - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Blackmagic Cinema Camera is given an on-location test drive in a new PSA. 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