{"id":13177,"date":"2012-09-10T16:00:49","date_gmt":"2012-09-10T20:00:49","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=13177"},"modified":"2012-09-10T16:14:45","modified_gmt":"2012-09-10T20:14:45","slug":"vfx-breakdown","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/vfx-breakdown\/","title":{"rendered":"Video Inspiration! An Incredible Visual Effects Breakdown"},"content":{"rendered":"

Go behind-the scenes to see how this high-tech, physically demanding television commercial was created. \u00a0Using professional visual effects tools like\u00a0Maya, Houdini, V-Ray, Nuke, Flame, a virtual world was built in post.<\/h2>\n

\"Video<\/p>\n

You may have seen the ads for 5 Gum – you know, a human entering a world where their senses are exploding from all that intense gum flavor. \u00a0Although the ads are always a visual delight, it would be past most viewers to consider the time and effort that it takes to pull them off. \u00a0The following video takes you behind the scenes of a full-tilt commercial shoot<\/strong> for one of the newest ads in this campaign.<\/p>\n

Directed by Hollywood legend Jon Favreau (Iron Man, Cowboys & Aliens, Swingers!). \u00a0This spot has some incredible special effects<\/strong>…and the accompanying vfx breakdown video<\/strong> demonstrates the intense post-production<\/strong> work necessary to pull them off. \u00a0Let’s first take a look at the original commercial spot:<\/p>\n