{"id":132836,"date":"2020-06-09T06:00:36","date_gmt":"2020-06-09T11:00:36","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=132836"},"modified":"2022-09-05T11:09:33","modified_gmt":"2022-09-05T16:09:33","slug":"deepfake-technology-future-of-film-industry","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/deepfake-technology-future-of-film-industry\/","title":{"rendered":"Is Deepfake Technology the Future of the Film Industry?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-let-s-take-a-look-at-how-deepfake-and-cgi-are-shaping-a-bold-new-future-for-filmmakers-here-are-some-vivid-examples-of-what-deepfake-and-cgi-can-produce\"><span id=\"lets-take-a-look-at-how-deepfake-and-cgi-are-shaping-a-bold-new-future-for-filmmakers-here-are-some-vivid-examples-of-what-deepfake-and-cgi-can-produce\">Let&#8217;s take a look at how Deepfake and CGI are shaping a bold new future for filmmakers. Here are some vivid examples of what Deepfake and CGI can produce.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There was a time when Adobe Photoshop seemed like actual magic. Upon its release, the software shook the news, entertainment, and advertising communities to their core, and crafty users from all walks of life turned to it to alter images for journalistic, humorous, and sometimes nefarious ends. Truly, it was a technological game changer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast forward to what feels like several centuries later, and we see digital image manipulation edging toward yet another new frontier, thanks to yet another seemingly magical new technology: Deepfake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new trend, which focuses specifically on manipulating faces, is something that both indie filmmakers and commercial video professionals need to keep their eyes on.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-deepfake-technology\"><span id=\"what-is-deepfake-technology\">What Is Deepfake Technology?<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to its Wikipedia entry, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Deepfake\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Deepfake technology<\/a> (usually styled \u201cDeepfake\u201d instead of \u201cDeep Fake\u201d) is synthetic media that uses \u201cpowerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content, with a high potential to deceive,\u201d and some of its earliest iterations date back to the 1990s. The majority of the Deepfake videos we\u2019ve seen so far use the tech to replace the likeness of one person (usually a celebrity) with a different person\u2019s face (also usually a celebrity).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wikipedia goes on to list many of the main machine learning methods to include \u201ctraining generative neural network architectures, such as <a href=\"https:\/\/en.wikipedia.org\/wiki\/Autoencoder\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">autoencoders<\/a> or <a href=\"https:\/\/en.wikipedia.org\/wiki\/Generative_adversarial_network\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">generative adversarial networks<\/a> (GANs).\u201d And, while many of these processes have been highly technical and take a good deal of expertise, <a href=\"https:\/\/www.vice.com\/en_us\/article\/kz4amx\/fsgan-program-makes-it-even-easier-to-make-deepfakes\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Vice news reports<\/a> that there are newer versions on the horizon that require zero training.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-de-aging-and-cgi-doubles\"><span id=\"de-aging-and-cgi-doubles\">De-Aging and CGI Doubles<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qYZwhMb5488?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some of these concepts and techniques have actually been in recent practice for some big motion pictures \u2014 albeit in a perhaps different, if not more sophisticated, manner. The most notable example might be <a href=\"https:\/\/www.imdb.com\/name\/nm0000217\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Martin Scorsese<\/a>\u2019s <a href=\"https:\/\/www.imdb.com\/title\/tt1302006\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\"><em>The Irishman<\/em><\/a> (2019), which digitally de-aged <a href=\"https:\/\/www.imdb.com\/name\/nm0000134\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Robert De Niro<\/a> to appear thirty years younger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see in the video above, much of the technology used was \u201cFlux\u201d 3D modeling, and it&#8217;s quite impressive when you start to break down the amount of detail and digital artistry that went into the project.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dyRvbFhknRc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Shortly after <em>The Irishman<\/em>&#8216;s debut, the internet jumped on a video uploaded by a YouTube account called <a href=\"https:\/\/www.youtube.com\/channel\/UCC0lK2Zo2BMXX-k1Ks0r7dg\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">iFake<\/a>, which ran footage from the film through a free Deepfake technology to produce arguably better results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-movies-with-old-stars\"><span id=\"new-movies-with-old-stars\">New Movies with Old Stars<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AQvCmQFScMA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While all of this might be a fascinating online spectacle right now, for filmmakers, it leads to some interesting ideas. What if you could give any famous actor who\u2019s ever lived a role in one of your own indie films?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hollywoodreporter.com\/news\/afm-james-dean-reborn-cgi-vietnam-war-action-drama-1252703\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">It was reported at the end of 2019<\/a> that <a href=\"https:\/\/www.imdb.com\/name\/nm0000015\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">James Dean<\/a>\u2019s likeness had been cast in an upcoming war-action film by turning archival footage into new <a href=\"https:\/\/www.premiumbeat.com\/blog\/what-is-cgi-in-film\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">CGI cinematography<\/a>. So, what if you could do the same for your own script idea for <em>Rebel Without a Cause 2<\/em>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In less copyright-infringing scenarios, though, you could also theoretically work much faster, and remotely, by using only one or two actors for the filming of an entire feature before bringing in the rest of the cast digitally. You could even film yourself in every scene and add the roles in later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My favorite theory so far \u2014 inspired by some Deepfake mashups of action movie stars from the 1990s \u2014 is that entire reissues of some of your favorite film classics could be digitally redone with a different star in the lead role, like <a href=\"https:\/\/www.imdb.com\/name\/nm0000230\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Sylvester Stallone<\/a> superimposed over <a href=\"https:\/\/www.imdb.com\/name\/nm0000216\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Arnold Schwarzenegger<\/a> in <em>Terminator 2<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-future-in-commercial\"><span id=\"a-future-in-commercial\">A Future in Commercial?<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/06\/face-1.jpg\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"412\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/06\/face-1.jpg\" alt=\"Deepfake Technology\" class=\"wp-image-133100\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg?resize=300,164 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg?resize=277,151 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg?resize=359,196 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg?resize=543,296 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg?resize=560,306 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/06\/face-1.jpg?resize=150,82 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>Deepfake technology will, most likely, seep into the corporate and commercial video, as well. Image via <a href=\"https:\/\/www.shutterstock.com\/image-vector\/ai-digital-brain-artificial-intelligence-concept-1071663638\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">DamienArt<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The final push for Deepfake technology to advance into the everyday mainstream (as Photoshop became a major part of our photography and digital imaging) would be for film and video professionals to find ways to incorporate digital face imagery into their regular corporate and commercial video workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the upsides are in reducing production needs and resources in favor of quick-pass digital edits. Again, if Deepfake voice technology were to keep up with video, a video professional could shoot a great number of talking head videos for clients beforehand, then simply add in actors or executives to perfectly deliver pre-written lines. You could also shoot commercials with a fill-in and then focus-test which famous actor audiences would like to see promote a product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The possibilities start to become endless, so feel free to ruminate on your own as to how Deepfake could increase your production capabilities. It might still be a long way from everyday use, but for interested film and video professionals, it&#8217;s certainly one technological trend that&#8217;s worth tracking for the future.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">For more industry insights and cool future technologies, check out some of these articles below.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/film-technologies-define-next-decade\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">What Film Technologies Will Define the Next Decade?<\/a><\/li><li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/adapting-short-stories-into-feature-films\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Industry Insights: Turning Short Stories into Beautiful Feature Films<\/a><\/li><li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/7-innovations-changing-film-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Tech and Film: 7 Innovations Changing the Industry<\/a><\/li><li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/adobe-voco-changes-audio-editing\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Adobe\u2019s Project VoCo Could Change How We Edit Audio<\/a><\/li><li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/mit-autonomous-aerial-cinematography-drones\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Future Tech: Peek Into The Future of Aerial Cinematography<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cover image via <a href=\"https:\/\/www.shutterstock.com\/image-vector\/deepfake-deep-fake-technology-concept-vector-1607466637\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">svtdesign<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s take a look into how Deepfake and CGI are shaping a bold new future for filmmakers. Here are some vivid examples of what Deepfake and CGI \u2026<\/p>\n","protected":false},"author":76,"featured_media":133244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3843,715,583],"tags":[536],"class_list":["post-class-post-132836","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-industry","post-class-category-video-production-2","post-class-tag-filmmaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is Deepfake Technology the Future of the Film Industry?<\/title>\n<meta name=\"description\" content=\"Take a look into how Deepfake and CGI are shaping a bold new future for filmmakers. 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