{"id":135430,"date":"2020-07-23T09:49:18","date_gmt":"2020-07-23T14:49:18","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=135430"},"modified":"2020-07-23T10:04:54","modified_gmt":"2020-07-23T15:04:54","slug":"types-of-corporate-video-clients","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/types-of-corporate-video-clients\/","title":{"rendered":"The 5 Types of Corporate Video Clients\u00a0You’ll Work With Most"},"content":{"rendered":"

Let’s break down the five most common clients in corporate video production, and explore how you can prepare for their on-set and post-production needs.<\/h2>\n

Forming productive relationships with clients is one of my favorite aspects of working in corporate video production. Because, while a lot of corporate work can be pretty straightforward and, yes, even boring, solid client relationships can actually make projects more exciting and satisfying.<\/p>\n

By investing in your clients, it’s easier to turn them into partners (and even friends) who you can work with as if you\u2019re on the same team. In fact, I’d say that anyone interested in corporate video production should make it a serious goal to get to this \u201csame team\u201d mentality with their clients. After all, the best client, as they say, is the one who keeps coming back to you.<\/p>\n

Let’s take a look at five prototypical clients I’ve encountered during my corporate video journey. We’ll explore the best ways to find them, how to meet their needs, and how to turn them into longtime partners.<\/p>\n

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1. One-Off Productions<\/h3>\n
\"One-Off<\/a>

Treat each job with professionalism, no matter what the pay is. Image via Rad K<\/a>.<\/em><\/p><\/div>\n

When you\u2019re first starting off in film and video, a lot of client requests are for one-off, single-role gigs. These are your standard “we need a videographer for two hours at this location” gigs. Or, “we need someone to cut together a video from footage we shot a year ago.”<\/p>\n

These clients can be found on all your job boards, industry specific forums, or even from word-of-mouth recommendations. Take these projects when you can, but always push to turn them into bigger roles in the future.<\/p>\n

These one-off projects are often the least lucrative; the clients know what they\u2019re looking for, so they\u2019re removing production levels in order to simply pay by the hour. That said, at the end of the day, this probably means these clients are doing more work than they\u2019d prefer.<\/p>\n

My advice is to show up, do great work, be positive, and try to talk with the highest-level stakeholder you can find. From there, offer suggestions on how you can streamline the entire project, either by yourself or with your own team. If they\u2019re receptive, you can eventually turn a one-off, single-role gig into a more consistent client like those outlined below.<\/p>\n

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2. Event and Live Streamers<\/h3>\n

If you’re in corporate video production, then you’re working corporate events, conferences, and symposiums. Yes, these are by far the most boring \u2014 and often the most logistically challenging \u2014 of the video projects you might be called on to produce. They can also be the most consistent and lucrative.<\/p>\n

Every business, big or small, is going to have meetings. They\u2019re going to have professional development days. They\u2019re going to have conferences for them to interact with their own prospective clients. If you’re in contact with a company that’s looking for video for their events, or is at least considering the option, there’s actually a lot you can offer.<\/p>\n

My advice for these types of clients is to work early and often to make your video services a holistic part of their events. Even today, many companies don\u2019t quite understand just what video is capable of or how comprehensive its coverage can be.<\/p>\n

For example, if a client reaches out for live-stream services, you can offer add-on video projects. Here are some of my go-to add-ons:<\/p>\n

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  • Promo videos to help publicize the event<\/li>\n
  • A company sizzle reel to show at the beginning of the event<\/li>\n
  • Any and all live-stream coverage they might need<\/li>\n
  • A wrap-up video that highlights the event’s success (and can be used to promote the next one)<\/li>\n<\/ul>\n
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    3. Social Media Marketers<\/h3>\n