With lighting needs, audio recording necessities, and yes, even cameras in mind, let\u2019s take a look at the essential gear you\u2019ll need when launching your own video production company.<\/p>\n
\n
Versatile 4K Hybrid Camera<\/h3>\n![\"Lumix](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/01\/Panasonic-GH5.jpg\" "\\"Lumix")
<\/a>Choosing the right camera for the job is essential. Image via Panasonic<\/a>.<\/em><\/p><\/div>\nI wish I could sit here and tell you that it\u2019s not the camera<\/em> that makes a good video, but rather the filmmaker\/videographer\/content creator<\/em> behind the lens. However, we live in a world where many clients and consumers base their expectations and demands on the latest trends and fads \u2014 like 4K video or higher.<\/p>\nAs such, I\u2019d say that any video production company that wants to get work needs to have a 4K camera ready to go at a moment’s notice. Luckily, there are plenty of surprisingly affordable options.<\/p>\n
Sure, you can go out and grab the newest Canon EOS R5 and offer 8K too<\/a>, but I\u2019d actually advise playing the markets. Try to find a reliable hybrid video camera that can shoot 4K video (without too much of a crop and at a good quality) that can also double for photography, should the need arise.<\/p>\nTry to stay in the $3,000 range as that\u2019s pretty much where the maximum camera value currently sits<\/a>. Here are some suggestions:<\/p>\n\n- Canon EOS R6<\/a><\/li>\n
- Panasonic Lumix GH5<\/a><\/li>\n
- Sony a7S II<\/a><\/li>\n
- Nikon Z6<\/a><\/li>\n
- Blackmagic Pocket Cinema Camera 6K<\/a><\/li>\n<\/ul>\n
Looking at lenses for your 4K-base camera, I recommend this combo:<\/p>\n
\n- A solid zoom in the 35mm-70mm range (or equivalent)<\/li>\n
- 50mm for stylized looks<\/li>\n
- 85mm for close-ups<\/li>\n
- A wide-angle for other coverage needs.<\/li>\n<\/ul>\n
\nGo-To Cinema Camera (Own or Rent)<\/h3>\n![\"Blackmagic](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/12k-Cover-1-1.jpg\" "\\"Blackmagic")
<\/a>Offering your clients a high-end cinema camera for commercial shoots is a selling point for your branding. Image via Blackmagic Design<\/a>.<\/em><\/p><\/div>\nYou can get more work \u2014 broadcast commercial shoots and the like \u2014 by offering clients a higher-end cinema camera option. If you own a RED camera<\/a> already, that\u2019s great. Make that a focal point of your branding so clients know you offer high-end videography.<\/p>\nHowever, if you\u2019re looking to focus your investments elsewhere, I\u2019d suggest renting high-end cameras until you\u2019re certain you\u2019ll need one consistently enough to warrant the investment.<\/p>\n
Here are a few top-notch cinema cameras. Find a rental resource that stocks them, and keep their number handy.<\/p>\n
\n- Blackmagic Design URSA Mini Pro 12K<\/a><\/li>\n
- Canon EOS C300 II<\/a><\/li>\n
- Sony FS5 II<\/a><\/li>\n
- Panasonic EVA1 5.7K<\/a><\/li>\n
- RED Digital Cinema DSMC2<\/a><\/li>\n<\/ul>\n
Along with renting a higher-end cinema camera for certain shoots, look into renting lens bundles \u2014 based on project and client needs \u2014 to be specifically chosen for your camera rental of choice. Some solid resources for lenses (as well as cameras) include LensRentals<\/a>, BorrowLenses<\/a>, and ShareGrid<\/a>.<\/p>\n
\nTripods, Gimbals, and Rigs<\/h3>\n![\"Gimbal](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/Gimbal-2.jpg\" "\\"Gimbal")
<\/a>Depending on the project, handheld-friendly gear may prove to be a necessity. Image via Avigator Fortuner<\/a>.<\/em><\/p><\/div>\nFor the handling of your cameras and gear, ask yourself what kind of projects you ideally see yourself doing. If you’re expecting to work in standard interview and talking head setups, focus on stationary tripods and controlled movement investments, like sliders and cranes.<\/p>\n
However, if you’re more interested in run-and-gun videography \u2014 documentary content, news, etc. \u2014 look into handheld-friendly options, like shoulder mounts, gimbals, and Steadicams.<\/p>\n
For those just starting out, I recommend investing in at least one piece of gear from each of these categories:<\/p>\n
\n- Tripod for static shots<\/li>\n
- Slider for basic controlled camera moves<\/li>\n
- Handheld rig for basic movement<\/li>\n
- Gimbal or Steadicam for more controlled movement<\/li>\n<\/ul>\n
Invest wisely \u2014 spend some time exploring brands like Manfrotto<\/a>, Wooden Camera<\/a>, edelkrone<\/a>, and DJI<\/a>.<\/p>\n
\nThree-Point Lighting Kit<\/h3>\n![\"Three-Point](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/Video-Gear-1.jpg\" "\\"Three-Point")
<\/a>Invest in the gear you know you currently need rather than gear you might need for the future. Image via lapandr<\/a>.<\/em><\/p><\/div>\nHaving worked with a new video production company that grew from a few employees to well over a dozen, I advise investing based on current needs rather than future expectations.<\/p>\n
For lighting, this means starting out with a simple three-point lighting kit that’s functional, easy to move quickly, sturdy enough to not fall or break, and priced in a way that won\u2019t limit your resources elsewhere.<\/p>\n
Go to your local mom-and-pop video and photography store (if possible), or turn to a trusted online retailer like B&H<\/a>, Adorama<\/a>, or even Amazon<\/a>. Search for \u201cThree-Point Lighting Kit Bundle for Video\u201d and focus on deals in the $400-$500 range for best quality.<\/p>\n
\nAudio Recording Bundle<\/h3>\n![\"Audio](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/Audio-Gear-1.jpg\" "\\"Audio")
<\/a>Because audio needs vary by project, have an audio recording bundle on hand. Image via Jeff Baumgart<\/a>.<\/em><\/p><\/div>\nWith audio resources, build a ready-to-go \u201caudio recording bundle\u201d that’s similar to your lighting kit setup \u2014 functional, lightweight, and easy to mobilize quickly.<\/p>\n
Audio needs vary drastically from shoot to shoot, but I\u2019ve found that having these basics will cover the majority of your projects:<\/p>\n
\n- Multi-channel audio recorder<\/li>\n
- Shotgun boom mic<\/li>\n
- Boom mic pole<\/li>\n
- Boom mic stand<\/li>\n
- Wireless lav kit<\/li>\n
- Multiple headphones<\/li>\n<\/ul>\n
When it’s time to buy, turn to options from trusted brands like Zoom<\/a>, Sennheiser<\/a>, R\u00d8DE<\/a>, and Manfrotto<\/a>.<\/p>\n
\nQuality Editing Computer<\/h3>\n![\"Post-Production](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/Editor-11.jpg\" "\\"Post-Production")
<\/a>Make certain you have a computer suitable to your editing needs. Image via DC Studio<\/a>.<\/em><\/p><\/div>\nMoving from actual production into post-production, you\u2019re obviously going to need a computer for editing. Don’t skimp here.<\/p>\n
In fact, if you\u2019re offering full service (also called turnkey) video production that includes editing work, then I highly recommend putting most of your investment resources into your computer(s) and editing workflow.<\/p>\n
I’ve worked with various production companies and in house for some big-name agencies and brands, and, regardless of the size of the operation, Apple computers \u2014 like the Apple Mac Pro<\/a>, iMac Pro<\/a>, and MacBook Pro<\/a> \u2014 have never let me down.<\/p>\nNot an Apple person? I\u2019ve heard good things about options like the Microsoft Surface Studio<\/a>. If you’ve got a DIY streak, consider building your own editing PC<\/a>, which can often be the most bang-for-your-buck option \u2014 even on a budget<\/a>.<\/p>\n
\nEditing Software<\/h3>\n![\"Video](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/Video-Editing-1.jpg\" "\\"Video")
<\/a>With all the available video editing software on the market, find one you’re comfortable with and fits your client’s needs. Image via George Khelashvili<\/a>.<\/em><\/p><\/div>\nWe live in an era where you actually have several video editing software and app options at your disposal. Nonetheless, the tried-and-true, big-name NLEs still rule the industry.<\/p>\n
\n- Adobe Premiere Pro CC<\/a><\/li>\n
- Final Cut Pro X<\/a><\/li>\n
- DaVinci Resolve 16<\/a><\/li>\n<\/ul>\n
Which NLE is right for you? Find out by taking advantage of some free trials. Work with each of these platforms for a week or so, just to see which feels best for your own sensibilities and workflow.<\/p>\n
While some people might try to tell you otherwise, there’s no wrong answer here. It’ll come down to which you’re most comfortable with, along with what your peers use and your clients expect.<\/p>\n
\nPlugins, Apps, and Resources<\/h3>\n![\"Editing](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/07\/Graphics-Tablet-1.jpg\" "\\"Editing")
<\/a>Depending on your client’s needs and your own expertise, expand your editing resources with an upgrade. Image via V_Sot_Visual_Content<\/a>.<\/em><\/p><\/div>\nOnce you have your base NLE video editing software, you can add on, upgrade, and bring in other video editing resources, depending on your expertise and your project\u2019s needs.<\/p>\n
I\u2019m talking about working with VFX and motion in programs like Adobe After Effects<\/a>, Cinema 4D<\/a>, and ZBRUSH<\/a>. You can also find additional resources with plugins like Mocha AE<\/a> and Red Giant\u2019s Trapcode Suite<\/a>.<\/p>\nFor tons of apps, plugins, and templates that can enhance your video editing and motion projects, dive into these resources. There’s lots of good (and free) stuff here.<\/p>\n
\n- Top 10 Paid and Free Scripts and Plugins for After Effects<\/a><\/li>\n
- Free Design Elements for Motion Graphics Artists<\/a><\/li>\n
- 10 After Effects Plugins Every Motion Designer Should Have<\/a><\/li>\n
- Using Motion Graphics Templates for More than Lower Thirds and Titles<\/a><\/li>\n
- Red Giant VFX Suite 1.5: Lens Distortion Plus More Tools for After Effects<\/a><\/li>\n<\/ul>\n
\nHopefully, with all this advice and all of these resources in your pocket, you’ll be able to offer your clients truly solid across-the-board service at a strong-yet-competitive rate. Good luck!<\/p>\n
For more video production recommendations, guides, and inspiration, check out these helpful resources:<\/p>\n
\n- How to Start a Production Company in the 2020s<\/a><\/li>\n
- The 5 Types of Corporate Video Clients\u00a0You\u2019ll Work With Most<\/a><\/li>\n
- Breaking Down Individual Roles in a Video Production Company<\/a><\/li>\n
- A Guide to Handling Unexpected Setbacks on Location<\/a><\/li>\n
- How to Use OBS Studio for Streaming and Video Conferencing<\/a><\/li>\n<\/ul>\n
\n
<\/a>Choosing the right camera for the job is essential. Image via Panasonic<\/a>.<\/em><\/p><\/div>\n I wish I could sit here and tell you that it\u2019s not the camera<\/em> that makes a good video, but rather the filmmaker\/videographer\/content creator<\/em> behind the lens. However, we live in a world where many clients and consumers base their expectations and demands on the latest trends and fads \u2014 like 4K video or higher.<\/p>\n As such, I\u2019d say that any video production company that wants to get work needs to have a 4K camera ready to go at a moment’s notice. Luckily, there are plenty of surprisingly affordable options.<\/p>\n Sure, you can go out and grab the newest Canon EOS R5 and offer 8K too<\/a>, but I\u2019d actually advise playing the markets. Try to find a reliable hybrid video camera that can shoot 4K video (without too much of a crop and at a good quality) that can also double for photography, should the need arise.<\/p>\n Try to stay in the $3,000 range as that\u2019s pretty much where the maximum camera value currently sits<\/a>. Here are some suggestions:<\/p>\n Looking at lenses for your 4K-base camera, I recommend this combo:<\/p>\n Offering your clients a high-end cinema camera for commercial shoots is a selling point for your branding. Image via Blackmagic Design<\/a>.<\/em><\/p><\/div>\n You can get more work \u2014 broadcast commercial shoots and the like \u2014 by offering clients a higher-end cinema camera option. If you own a RED camera<\/a> already, that\u2019s great. Make that a focal point of your branding so clients know you offer high-end videography.<\/p>\n However, if you\u2019re looking to focus your investments elsewhere, I\u2019d suggest renting high-end cameras until you\u2019re certain you\u2019ll need one consistently enough to warrant the investment.<\/p>\n Here are a few top-notch cinema cameras. Find a rental resource that stocks them, and keep their number handy.<\/p>\n Along with renting a higher-end cinema camera for certain shoots, look into renting lens bundles \u2014 based on project and client needs \u2014 to be specifically chosen for your camera rental of choice. Some solid resources for lenses (as well as cameras) include LensRentals<\/a>, BorrowLenses<\/a>, and ShareGrid<\/a>.<\/p>\n Depending on the project, handheld-friendly gear may prove to be a necessity. Image via Avigator Fortuner<\/a>.<\/em><\/p><\/div>\n For the handling of your cameras and gear, ask yourself what kind of projects you ideally see yourself doing. If you’re expecting to work in standard interview and talking head setups, focus on stationary tripods and controlled movement investments, like sliders and cranes.<\/p>\n However, if you’re more interested in run-and-gun videography \u2014 documentary content, news, etc. \u2014 look into handheld-friendly options, like shoulder mounts, gimbals, and Steadicams.<\/p>\n For those just starting out, I recommend investing in at least one piece of gear from each of these categories:<\/p>\n Invest wisely \u2014 spend some time exploring brands like Manfrotto<\/a>, Wooden Camera<\/a>, edelkrone<\/a>, and DJI<\/a>.<\/p>\n Invest in the gear you know you currently need rather than gear you might need for the future. Image via lapandr<\/a>.<\/em><\/p><\/div>\n Having worked with a new video production company that grew from a few employees to well over a dozen, I advise investing based on current needs rather than future expectations.<\/p>\n For lighting, this means starting out with a simple three-point lighting kit that’s functional, easy to move quickly, sturdy enough to not fall or break, and priced in a way that won\u2019t limit your resources elsewhere.<\/p>\n Go to your local mom-and-pop video and photography store (if possible), or turn to a trusted online retailer like B&H<\/a>, Adorama<\/a>, or even Amazon<\/a>. Search for \u201cThree-Point Lighting Kit Bundle for Video\u201d and focus on deals in the $400-$500 range for best quality.<\/p>\n Because audio needs vary by project, have an audio recording bundle on hand. Image via Jeff Baumgart<\/a>.<\/em><\/p><\/div>\n With audio resources, build a ready-to-go \u201caudio recording bundle\u201d that’s similar to your lighting kit setup \u2014 functional, lightweight, and easy to mobilize quickly.<\/p>\n Audio needs vary drastically from shoot to shoot, but I\u2019ve found that having these basics will cover the majority of your projects:<\/p>\n When it’s time to buy, turn to options from trusted brands like Zoom<\/a>, Sennheiser<\/a>, R\u00d8DE<\/a>, and Manfrotto<\/a>.<\/p>\n Make certain you have a computer suitable to your editing needs. Image via DC Studio<\/a>.<\/em><\/p><\/div>\n Moving from actual production into post-production, you\u2019re obviously going to need a computer for editing. Don’t skimp here.<\/p>\n In fact, if you\u2019re offering full service (also called turnkey) video production that includes editing work, then I highly recommend putting most of your investment resources into your computer(s) and editing workflow.<\/p>\n I’ve worked with various production companies and in house for some big-name agencies and brands, and, regardless of the size of the operation, Apple computers \u2014 like the Apple Mac Pro<\/a>, iMac Pro<\/a>, and MacBook Pro<\/a> \u2014 have never let me down.<\/p>\n Not an Apple person? I\u2019ve heard good things about options like the Microsoft Surface Studio<\/a>. If you’ve got a DIY streak, consider building your own editing PC<\/a>, which can often be the most bang-for-your-buck option \u2014 even on a budget<\/a>.<\/p>\n With all the available video editing software on the market, find one you’re comfortable with and fits your client’s needs. Image via George Khelashvili<\/a>.<\/em><\/p><\/div>\n We live in an era where you actually have several video editing software and app options at your disposal. Nonetheless, the tried-and-true, big-name NLEs still rule the industry.<\/p>\n Which NLE is right for you? Find out by taking advantage of some free trials. Work with each of these platforms for a week or so, just to see which feels best for your own sensibilities and workflow.<\/p>\n While some people might try to tell you otherwise, there’s no wrong answer here. It’ll come down to which you’re most comfortable with, along with what your peers use and your clients expect.<\/p>\n Depending on your client’s needs and your own expertise, expand your editing resources with an upgrade. Image via V_Sot_Visual_Content<\/a>.<\/em><\/p><\/div>\n Once you have your base NLE video editing software, you can add on, upgrade, and bring in other video editing resources, depending on your expertise and your project\u2019s needs.<\/p>\n I\u2019m talking about working with VFX and motion in programs like Adobe After Effects<\/a>, Cinema 4D<\/a>, and ZBRUSH<\/a>. You can also find additional resources with plugins like Mocha AE<\/a> and Red Giant\u2019s Trapcode Suite<\/a>.<\/p>\n For tons of apps, plugins, and templates that can enhance your video editing and motion projects, dive into these resources. There’s lots of good (and free) stuff here.<\/p>\n Hopefully, with all this advice and all of these resources in your pocket, you’ll be able to offer your clients truly solid across-the-board service at a strong-yet-competitive rate. Good luck!<\/p>\n For more video production recommendations, guides, and inspiration, check out these helpful resources:<\/p>\n\n
\n
\nGo-To Cinema Camera (Own or Rent)<\/h3>\n
<\/a>\n
\nTripods, Gimbals, and Rigs<\/h3>\n
<\/a>\n
\nThree-Point Lighting Kit<\/h3>\n
<\/a>
\nAudio Recording Bundle<\/h3>\n
<\/a>\n
\nQuality Editing Computer<\/h3>\n
<\/a>
\nEditing Software<\/h3>\n
<\/a>\n
\nPlugins, Apps, and Resources<\/h3>\n
<\/a>\n
\n\n
\n