{"id":136643,"date":"2020-08-07T10:17:50","date_gmt":"2020-08-07T15:17:50","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=136643"},"modified":"2020-08-07T10:17:50","modified_gmt":"2020-08-07T15:17:50","slug":"instagram-reels-tiktok-competitor","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/instagram-reels-tiktok-competitor\/","title":{"rendered":"Instagram Reels, Finally a TikTok Competitor?"},"content":{"rendered":"<h2 id=\"is-it-safe-to-say-instagram-reels-is-going-to-dethrone-tiktok-the-opportunity-is-ripe-and-we-might-be-in-for-a-big-power-shift\">Is it safe to say Instagram Reels is going to dethrone TikTok? The opportunity is ripe and we might be in for a big power shift.<\/h2>\n<p><span data-contrast=\"auto\">With\u00a0<\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">fighting for survival\u00a0<\/span><span data-contrast=\"auto\">in the U.S,\u00a0<\/span><span data-contrast=\"auto\">it was only a matter of time<\/span><span data-contrast=\"auto\"> before<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">another tech company created a<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00a0alternative<\/span><span data-contrast=\"auto\"> to feed our scrollable video addiction<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Of course,<\/span><span data-contrast=\"auto\"> the company that came to save the day is<\/span><span data-contrast=\"auto\"> Facebook, Instagram&#8217;s parent company. Instagram Reels<\/span><span data-contrast=\"auto\"> has just launched and<\/span><span data-contrast=\"auto\"> it might be <\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0first real\u00a0<\/span><span data-contrast=\"auto\">competitor<\/span><span data-contrast=\"auto\">. Reels is pretty mu<\/span><span data-contrast=\"auto\">ch the same thing \u2013 some are even calling it a clone of the Chinese app that has enchanted Gen Z and Millennial users.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">At launch, Reels is<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">missing\u00a0<\/span><span data-contrast=\"auto\">some<\/span><span data-contrast=\"auto\">\u00a0of the<\/span><span data-contrast=\"auto\">\u00a0features<\/span><span data-contrast=\"auto\"> that make <\/span><span data-contrast=\"auto\">TikTok a champion of social video<\/span><span data-contrast=\"auto\">, but<\/span><span data-contrast=\"auto\"> with<\/span><span data-contrast=\"auto\"> time you can be sure these will be added.<\/span><span data-contrast=\"auto\">\u00a0You can still shoot<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> edit, and add effects to your footage all inside of the Instagram app, but the max clip you can publish is only 15 seconds compared to <\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">1-minute<\/span><span data-contrast=\"auto\">\u00a0limit<\/span><span data-contrast=\"auto\">. The short video length resembles the old and very much missed app, Vine. RIP.<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/c3n616LA1-M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span data-contrast=\"auto\">Othe<\/span><span data-contrast=\"auto\">r\u00a0<\/span><span data-contrast=\"auto\">companies\u00a0<\/span><span data-contrast=\"auto\">like Byte and Triller <\/span><span data-contrast=\"auto\">have tried to win over <\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\"> users, but there has been\u00a0<\/span><span data-contrast=\"auto\">little to\u00a0<\/span><span data-contrast=\"auto\">no opportunity for them to compete in a social media market dominated by a few giants. <\/span><span data-contrast=\"auto\">There is also news that\u00a0<\/span><span data-contrast=\"auto\">S<\/span><span data-contrast=\"auto\">napchat is looking to create a similar typ<\/span><span data-contrast=\"auto\">e of feed to help its users find and explore new content.<\/span> <span data-contrast=\"auto\">If any of these alternatives are planning to take down\u00a0<\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\">, their time is <\/span><span data-contrast=\"auto\">now,<\/span><span data-contrast=\"auto\"> and I think Instagram Reels might run away with it. Anyone with a smartphone is familiar with Instagram, which makes it the natural winner of this fight. We might see\u00a0TikTok\u00a0fall just as fast as it\u00a0came to power. \u00a0<\/span><\/p>\n<h2 id=\"can-instagram-reels-really-take-over-tiktok\"><span data-contrast=\"auto\">Can Instagram Reels Really Take Over TikTok?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136648 size-full\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg\" alt=\"Instagram and TikTok competitors\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg 1024w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=768,432 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=865,487 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=994,559 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/Untitled-2.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Instagram\u00a0<\/span><span data-contrast=\"auto\">is trying\u00a0<\/span><span data-contrast=\"auto\">to become<\/span><span data-contrast=\"auto\"> a one-stop-shop for every digital need. <\/span><span data-contrast=\"auto\">You will now have the option to view a r<\/span><span data-contrast=\"auto\">egular feed of posts from people you follow, including their S<\/span><span data-contrast=\"auto\">tories, plus <\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">xplore page, <\/span><span data-contrast=\"auto\">and now\u00a0<\/span><span data-contrast=\"auto\">R<\/span><span data-contrast=\"auto\">eels.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">On top of that, you can even shop on <\/span><span data-contrast=\"auto\">the platform<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\"> (I\u00a0<\/span><span data-contrast=\"auto\">was going to mention <\/span><span data-contrast=\"auto\">IGTV,<\/span><span data-contrast=\"auto\">\u00a0but we all know how that\u00a0<\/span><span data-contrast=\"auto\">project went<\/span><span data-contrast=\"auto\">.)\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The interface\u00a0of Reels is very si<\/span><span data-contrast=\"auto\">milar<\/span><span data-contrast=\"auto\">\u00a0to\u00a0<\/span><span data-contrast=\"auto\">Tiktok,<\/span><span data-contrast=\"auto\">\u00a0and I would even argue that\u00a0<\/span><span data-contrast=\"auto\">it\u00a0<\/span><span data-contrast=\"auto\">actually looks better.<\/span><span data-contrast=\"auto\"> But looks and in-app accessibility<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">is not everything<\/span><span data-contrast=\"auto\"> Instagram needs to surpass TikTok. Reels will need to <\/span><span data-contrast=\"auto\">feel\u00a0<\/span><span data-contrast=\"auto\">as fluid and<\/span><span data-contrast=\"auto\">\u00a0personalized,<\/span><span data-contrast=\"auto\"> and it needs to be fun to use<\/span><span data-contrast=\"auto\">. T<\/span><span data-contrast=\"auto\">he content<\/span><span data-contrast=\"auto\">\u00a0it wires towards\u00a0<\/span><span data-contrast=\"auto\">users&#8217;<\/span><span data-contrast=\"auto\"> interests needs to be just as good<\/span><span data-contrast=\"auto\"> and I would imagine the <\/span><span data-contrast=\"auto\">top\u00a0<\/span><span data-contrast=\"auto\">creators<\/span><span data-contrast=\"auto\">\u00a0on\u00a0<\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\"> are going to be hard-pressed to transfer over to the new platform at first<\/span><span data-contrast=\"auto\">. One of the main issues is that TikTok pays its top creators, but Instagram will not. Since you can upload videos to Reels, there might be a fun period where we see TikTok branded videos uploaded to Instagram Reels.<\/span><\/p>\n<h2 id=\"how-big-is-this-news\"><span data-contrast=\"auto\">How Big Is This News?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/08\/image_posty.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136650 size-full\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/08\/image_posty.jpg\" alt=\"Instagram Reels user interface\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg 1024w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=768,432 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=865,487 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=994,559 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/image_posty.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Reels is a big deal because<\/span><span data-contrast=\"auto\">\u00a0it shifts\u00a0<\/span><span data-contrast=\"auto\">Instagram&#8217;s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">social<\/span><span data-contrast=\"auto\">\u00a0media tone. Before, Instagram was\u00a0<\/span><span data-contrast=\"auto\">a place<\/span><span data-contrast=\"auto\"> for static images<\/span><span data-contrast=\"auto\">. Slowly, it has introduced video posts, Stories, and now Reels, all of which have generated a community of <\/span><span data-contrast=\"auto\">creators that rivals<\/span><span data-contrast=\"auto\"> YouTube<\/span><span data-contrast=\"auto\">. Reels makes it much easier for users to discover and follow new creators on Instagram because the videos are included on a new part of the Explore page, completely open to the public<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\"> If all the cards play in Instagram&#8217;s favor, they will have successfully replicated and even improved on the social discovery idea of TikTok. Just as Instagram Stories started as a less impressive version of Snapchat and is now the 24-hour story kind, it will be interesting to see how successfully the platform integrates this new style of social media into the user experience.<\/span><\/p>\n<h2 id=\"how-can-filmmakers-use-reels\"><span data-contrast=\"auto\">How Can Filmmaker<\/span><span data-contrast=\"auto\">s Use Reels<\/span><span data-contrast=\"auto\">?<\/span><\/h2>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/08\/last.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136651 size-full\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2020\/08\/last.jpg\" alt=\"Instagram Reels for filmmakers\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg 1024w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=768,432 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=865,487 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=994,559 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2020\/08\/last.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><\/p>\n<p><span data-contrast=\"auto\">If Reels blows up like it has the potential to do, it will be a huge asset to filmmakers who want to<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">grow<\/span><span data-contrast=\"auto\">\u00a0an<\/span><span data-contrast=\"auto\"> audience and land<\/span><span data-contrast=\"auto\">\u00a0gigs.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">If you create a 15-second<\/span><span data-contrast=\"auto\"> video that gains significant attention, users and potential clients<\/span><span data-contrast=\"auto\"> have quick access to your profile and <\/span><span data-contrast=\"auto\">contact\u00a0<\/span><span data-contrast=\"auto\">information.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Smaller filmmaking community accounts that share tips and tricks might also start to make quick 15-second tutorials that can help you learn as well.<\/span><span data-contrast=\"auto\"> It seems that short vertical videos are not going to leave us anytime soon, so use this time to learn how to create content for <a href=\"https:\/\/www.shutterstock.com\/blog\/creating-vertical-video\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">vertical video<\/a>.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I&#8217;m not hooked on Reels yet, but I<\/span><span data-contrast=\"auto\">\u00a0am intrigued by the idea and potential of the platform<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">his feels like the route Instagram should <\/span><span data-contrast=\"auto\">have<\/span><span data-contrast=\"auto\"> taken instead of IGTV<\/span><span data-contrast=\"auto\"> because there is just no way it can compete with YouTube style videos, especially in a separate app<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\"> Instagram is trying to do a lot of things at once, but like Stories, this is likely to become a mainstay of the app. It can&#8217;t go toe-to-toe with<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">TikTok<\/span><span data-contrast=\"auto\"> quite yet, but that won&#8217;t even matter if the latter gets banned in the US<\/span><span data-contrast=\"auto\">. For now, you can&#8217;t talk about Instagram Reels without bringing up TikTok.<\/span><\/p>\n<hr \/>\n<p>Learn more about both apps in these articles&#8230;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/creating-video-content-for-tiktok\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">The Rise of TikTok and What It Means for Digital Video Producers<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/7-basic-video-editing-tips-for-tiktok\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">7 Basic Editing Tips for Creating TikTok Videos on the Fly<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/instagram-influence-filmmakers-of-tomorrow\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">How Will Instagram Influence the Filmmakers of Tomorrow?<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/create-instagram-ready-video-content\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">The 7 Rules for Creating Instagram-Ready Video Content<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has sashayed into the scrollable video space with Reels. Could this be the final nail in the coffin for TikTok?<\/p>\n","protected":false},"author":141,"featured_media":136695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715],"tags":[],"class_list":["post-class-post-136643","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Instagram Reels the TikTok Competitor We&#039;ve Been Waiting For?<\/title>\n<meta name=\"description\" content=\"Instagram has sashayed into the scrollable video space with Reels. Could this be the final nail in the coffin for TikTok?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/instagram-reels-tiktok-competitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Reels, Finally a TikTok Competitor?\" \/>\n<meta property=\"og:description\" content=\"Instagram has sashayed into the scrollable video space with Reels. Could this be the final nail in the coffin for TikTok?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/instagram-reels-tiktok-competitor\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T15:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2020\/08\/07093534\/instagram-reels-opinion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Rodriguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Rodriguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/instagram-reels-tiktok-competitor\/\",\"url\":\"https:\/\/www.premiumbeat.com\/blog\/instagram-reels-tiktok-competitor\/\",\"name\":\"Is Instagram Reels the TikTok Competitor We've Been Waiting For?\",\"isPartOf\":{\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/#website\"},\"datePublished\":\"2020-08-07T15:17:50+00:00\",\"dateModified\":\"2020-08-07T15:17:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/b1ebee561e016aa704426e94e9d39ce4\"},\"description\":\"Instagram has sashayed into the scrollable video space with Reels. 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