{"id":139107,"date":"2020-09-21T12:12:41","date_gmt":"2020-09-21T17:12:41","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=139107"},"modified":"2020-09-21T12:50:18","modified_gmt":"2020-09-21T17:50:18","slug":"how-to-create-successful-youtube-videos","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/how-to-create-successful-youtube-videos\/","title":{"rendered":"Roundtable Interview: Creating Successful YouTube Videos"},"content":{"rendered":"

Creating a successful YouTube channel is the easiest thing ever, and it’s the hardest thing ever. Here are some insights from four YouTubers who are making it happen.<\/h2>\n

There’s more than one way to define success when it comes to your YouTube videos. Maybe you simply want views and subscribers. Maybe you want engagement and discussion about your latest art piece. Maybe you’re working on some brand evangelism, and you’re just trying to keep a campaign on target. Whatever you’re trying to do, the parameters for success will vary, but generally speaking, views and likes and subscribers are the name of the game.<\/p>\n

It’s hard enough to actually produce your video content \u2014 we’ll cover some tips on that below \u2014 but that’s only half the battle. You can spend just as much time working on your presentation and metadata as you spent making the video itself. It can feel like you’re shouting into the void when you upload your precious creation, and . . . no one watches. So how do you make your drop stand out in the YouTube bucket?<\/p>\n

We asked four of our favorite YouTubers to get real with us about how they do what they do. These guys have all been instrumental in the success of our YouTube channel<\/a> \u2014 and our sister channel Shutterstock Tutorials<\/a>. But, each of these filmmakers have channels of their own, where they’re free to get as creative as they want about . . . whatever they want to get creative about.<\/p>\n

Here’s what they had to say about idea generation, metadata, pre-production, post-production, and equipment.<\/p>\n

\n

Idea Generation<\/h3>\n

Sometimes, coming up with what kind of video to make can feel completely immobilizing. Maybe you have the kernel of an idea, but once you start thinking it through, it just sounds uninteresting. Maybe you wonder why you should even bother in the first place. Are you making this content so you can monetize it? Are you making it because you’ve got the impulse to create? <\/em>Are you making it for someone else so you can earn money and eat? No matter why you’re making it, you’re bound to end up on the wrong end of creator’s block at some point or another.<\/p>\n

So we asked our YouTubers to take us through their idea generation process. We wanted to know how they go from nothing to inspiration to creating content that others want to watch. Here’s what they had to say.<\/p>\n

Jason Boone<\/strong><\/a>: Most of the inspiration is driven around topics that interest me, such as creating map animations, working with expressions in After Effects, or reviewing interesting AE plugins and tools from other creators. I find that if I’m passionate and interested enough about an idea, it’s worth making a video about that idea. I also try to provide as much value to the audience as possible, such as giving away presets, templates, and project files. I have a Google Doc where I list out all of my ideas as they pop up. I find that my best ideas come at weird times, so I have the Google Docs app on my phone ready to list out my thoughts whenever lightning strikes. Sometimes this is a single word while other times it’s a fully fleshed out idea. Then I’ll take some time to look over the list and see if I can combine ideas into something interesting and original.<\/p>\n