{"id":147563,"date":"2021-01-13T12:50:00","date_gmt":"2021-01-13T18:50:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=147563"},"modified":"2021-01-13T12:55:12","modified_gmt":"2021-01-13T18:55:12","slug":"sony-new-airpeak-drone","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/sony-new-airpeak-drone\/","title":{"rendered":"Sony Wants You to Fly Your a7S III with Their New Airpeak Drone"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-sony-sets-their-sights-on-dji-with-their-first-drone-designed-for-filmmakers-and-photographers-using-sony-alpha-cameras\"><span id=\"sony-sets-their-sights-on-dji-with-their-first-drone-designed-for-filmmakers-and-photographers-using-sony-alpha-cameras\">Sony sets their sights on DJI with their first drone, designed for filmmakers and photographers using Sony Alpha cameras. <\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HzwuAxSc5Jo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>To showcase the potential of the new drone, the company used the Airpeak equpped with a Sony a7S III to film their new electric car, the VISION-S.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/o_XWbHuwsfw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>The Sony quadcopter shown at CES 2021 featured retractable landing gear, giving you full pan and tilt control over your Alpha camera without worrying that the gear will be in the shot. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">See the latest news from Sony unveiled at CES 2021, starting with the exclusive reveal of Airpeak. Learn more: <a href=\"https:\/\/t.co\/ltzutqpAgx\" data-wpel-link=\"external\" target=\"_blank\">https:\/\/t.co\/ltzutqpAgx<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SonyCES?src=hash&amp;ref_src=twsrc%5Etfw\" data-wpel-link=\"external\" target=\"_blank\">#SonyCES<\/a> <a href=\"https:\/\/t.co\/B0HpRGpSKF\" data-wpel-link=\"external\" target=\"_blank\">pic.twitter.com\/B0HpRGpSKF<\/a><\/p>&mdash; Sony (@Sony) <a href=\"https:\/\/twitter.com\/Sony\/status\/1348755314418585602?ref_src=twsrc%5Etfw\" data-wpel-link=\"external\" target=\"_blank\">January 11, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Not too much is yet known about the specs or capabilities, but a press release stated:<\/p>\n\n\n\n<p id=\"anchor1-4\">&#8220;<em>As the first phase of this project, Sony will launch a new business targeted for professional photography and video production in the spring of 2021. <\/em><\/p>\n\n\n\n<p id=\"anchor1-4\"><em>In order to fully support the creativity of video creators, the payload of the drone can be equipped with an Alpha\u2122 mirrorless camera to capture high quality, full frame aerial photography and video. <\/em><\/p>\n\n\n\n<p id=\"anchor1-4\"><em>Airpeak, the industry&#8217;s smallest class of drone that can be equipped with the Alpha system, is capable of dynamic filming and precise, stable flight, and aims to contribute to the world of entertainment while also pursuing new possibilities for creative expression.<\/em>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"425\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg\" alt=\"Sony Releases New Drone\" class=\"wp-image-147614\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-drone-sample.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>Image via Sony.<\/em><\/figcaption><\/figure>\n\n\n\n<p>The Airpeak drone is entering the market at a tumultuous time as airspace regulations continue to become increasingly strict.<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/www.theverge.com\/2020\/12\/23\/22193660\/us-government-dji-drone-entity-list-export-ban-effects\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">China-based DJI already facing US government sanctions<\/a>, this could be a way for the Japanese-based Sony drone to take a small bite out of DJI&#8217;s 75% market share.<\/p>\n\n\n\n<p>It&#8217;s no easy task, as many other companies have tried to enter the drone airspace, like <a href=\"https:\/\/www.premiumbeat.com\/blog\/gopro-recalls-karma-drone\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">GoPro who found themselves with a lot of bad Karma<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"425\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg\" alt=\"Sony Airpeak Drone\" class=\"wp-image-147616\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>Image via Sony.<\/em><\/figcaption><\/figure>\n\n\n\n<p id=\"anchor1-5\">&#8220;<em>Sony will continue to post project-related information and obtain feedback from drone users through co-creation activities to prepare for the launch of the project in the spring of 2021.<\/em><\/p>\n\n\n\n<p id=\"anchor1-5\"><em>The company soon plans to begin seeking for the partners in the professional space who can collaborate on the project.<\/em>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"425\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg\" alt=\"Sony Airpeak Drone Close-Up\" class=\"wp-image-147617\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/sony-airpeak-drone.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>Image via Sony.<\/em><\/figcaption><\/figure>\n\n\n\n<p>The Sony Airpeak drone is slated for a spring 2021 release.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Find even more gear insights here:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/davinci-resolve-speed-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Editing With DaVinci Resolve Speed Editor<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-cycle-through-video-gear\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">How and Why to Cycle Through Video and Camera Gear<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/photo-vs-cinema-lenses\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Take Your Production to the Next Level: Photo vs. Cinema Lenses<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/blackmagic-pocket-cinema-camera-6k-extreme-cold\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Blackmagic Pocket Cinema Camera 6K in Extreme Cold<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/360-camera-buying-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Best 360-Degree Cameras Currently on the Market<\/a><\/li><\/ul>\n\n\n\n<p><em>Cover image via Sony.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony sets their sights on DJI with their first drone, designed for filmmakers and photographers using Sony Alpha cameras.<\/p>\n","protected":false},"author":143,"featured_media":147610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5340],"tags":[6410,2527,5853,3115,1315,4586,6408],"class_list":["post-class-post-147563","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-video-gear","post-class-tag-airpeak-drone","post-class-tag-drone","post-class-tag-drone-cinematography","post-class-tag-drones","post-class-tag-sony","post-class-tag-sony-a7s-ii","post-class-tag-sony-drone"],"acf":[],"yoast_head":"<!-- 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