{"id":148170,"date":"2021-01-22T12:15:00","date_gmt":"2021-01-22T18:15:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=148170"},"modified":"2021-01-22T11:59:15","modified_gmt":"2021-01-22T17:59:15","slug":"starting-your-tiktok-channel","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/starting-your-tiktok-channel\/","title":{"rendered":"5 Tips for Starting Your Own TikTok Channel in 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-unlock-the-awesome-power-of-the-most-popular-video-sharing-app-for-your-film-and-video-clients-and-brands\"><span id=\"unlock-the-awesome-power-of-the-most-popular-video-sharing-app-for-your-film-and-video-clients-and-brands\">Unlock the awesome power of the most popular video sharing app for your film and video clients and brands.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s now 2021 and we can safely say that <a href=\"https:\/\/www.premiumbeat.com\/blog\/creating-video-content-for-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">TikTok is here to stay<\/a>. Yes, there\u2019s a chance there might be a Vine-level shutdown at some point, but all signs point to the popular social video sharing app continuing its reign of dominance over social video. And for many, that\u2019s a good thing. Not only can <a href=\"https:\/\/www.shutterstock.com\/blog\/indigenous-creatives-on-tiktok\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">TikTok be used for good<\/a>, it also has become a powerful tool for filmmakers and content creators alike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let&#8217;s say you\u2019re looking to launch a TikTok channel on your own. Or, you\u2019re working with a client who wants to step into the space to better promote their company. Here are five basic tips to help you start your own TikTok channel to build your brand.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-research-and-define-your-niche\"><span id=\"1-research-and-define-your-niche\">1. Research and Define Your Niche<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"429\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg\" alt=\"Research Other TikTok Videos\" class=\"wp-image-148200\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg?resize=300,170 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg?resize=277,157 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg?resize=359,204 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg?resize=543,309 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg?resize=560,318 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/smartphone-1.jpg?resize=150,85 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>Begin your research by watching other TikTok videos. Image by <a href=\"https:\/\/www.shutterstock.com\/image-photo\/happy-male-using-smartphone-modern-coffee-685642123\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">oatawa<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start messing around with your own profile and channel, it\u2019s important to do your research first. The best way to do this is, well, by watching lots and lots of TikTok videos. However, don\u2019t just set up a quick account and start scrolling. You\u2019ll need to be a bit more scientific in your research. By judging your personal brand or company, you should at least have an idea for what niche you occupy.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, I recently worked with a friend who was launching a <a href=\"https:\/\/www.premiumbeat.com\/blog\/youtube-channels-for-filmmakers-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">YouTube channel<\/a> dedicated to disc golf. And, just as he did with YouTube, when he moved over to TikTok, he did a lot of research into what other disc golf TikTok channels were out there, which were most popular, and what types of content did well with this specific audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should do the same for your own brand and niche. TikTok makes this pretty easy, actually, with the use of <a href=\"https:\/\/www.tiktok.com\/tag\/fyp\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">hashtags<\/a>. Just as in Twitter, or any other social media platform at this point, you can click or search these targeted tags directly to browse huge amounts of content, which are often arranged by either most recent or most popular for a guide. Do your research, compile the results, and outline a plan of action.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-embrace-vertical-filmmaking\"><span id=\"2-embrace-vertical-filmmaking\">2. Embrace Vertical Filmmaking<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3w7A8xJ6t6w?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Another challenge for many film and video professionals transferring over to TikTok for the first time is simply wrapping one\u2019s head around the vertical content format. But, don\u2019t worry! While it might seem intimidating (or at least annoying) at first, it\u2019s actually quite simple once you\u2019re properly set up to handle vertical over horizontal video. For a great guide on the best camera setups, as well as tips for cropping standard video into a vertical format, check out this <a href=\"https:\/\/www.shutterstock.com\/blog\/creating-vertical-video\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">in-depth article on creating vertical video<\/a> for apps like TikTok. Furthermore, you\u2019ll want to invest in <a href=\"https:\/\/www.premiumbeat.com\/blog\/best-gear-for-tiktok-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">the right gear<\/a> if you\u2019re going to be serious about creating a huge amount of content\u2014your best bet for getting the most out of TikTok. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking personally, I\u2019ve found the transition to vertical to be quite an interesting and fun challenge. The biggest obstacle is simply training your brain to think vertically and to focus not on group compositions, but on single elements. For example, vertical video is actually great for filming one person on camera straight on (I also learned a lot from <a href=\"https:\/\/www.premiumbeat.com\/blog\/framing-shots-for-vertical-cinema\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">breaking down this vertically filmed short film<\/a> by Oscar-winning director <a href=\"https:\/\/www.imdb.com\/name\/nm3227090\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Damien Chazelle<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can frame up from their feet to their head with everything in focus, rather than cutting them off at the waist. Working with a grid display for your \u201c<a href=\"https:\/\/www.premiumbeat.com\/blog\/rule-of-thirds-filmmaking\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">rule of thirds<\/a>\u201d is also a helpful trick to stay cinematographically focused when first starting off. Here are some more resources to help you embrace vertical videography:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/3-ways-shoot-vertical-video\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Top 3 Ways to Shoot Vertical Video of Your Film Project<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/tutorial-position-your-content-premiere-pro-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">How to Perfectly Position Your Content in Premiere Pro 2019<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/social-media-video-aspect-ratios\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">A Cheat Sheet for Social Media Video Aspect Ratios<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"3-follow-the-trends\" class=\"wp-block-heading\">3. Follow the Trends<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"504\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg\" alt=\"Follow Trends\" class=\"wp-image-148206\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg?resize=359,240 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/01\/break-dancing-1.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>There&#8217;s always a new trend on TikTok, so it never hurts to give these trends your own spin. Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/young-cool-man-break-dancing-club-768363574\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">chaoss<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest reasons that TikTok has been able to become so popular and stay so relevant comes from the platform\u2019s ability to allow for the latest trends to quickly rise to the top. If you download the app and take a look at the <strong>For You Page<\/strong> (FYP) today, it\u2019s going to look much different than it did just a few months (or even weeks) ago. As such, when you\u2019re looking to create content specifically for your brand, you\u2019re going to want to follow these latest trends and use the latest audio tracks, which make up much of the algorithm preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, make sure that you have a quick start approach to creating your videos and content that allows for fast turnarounds and, at times, multiple videos a day. Remember, apps like TikTok don&#8217;t punish content creators for creating too much content. Rather, it more often rewards you for uploading a lot of content that follows the latest trends.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"4-use-text-for-clarity\" class=\"wp-block-heading\">4. Use Text for Clarity<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Yrn6rgfDsvE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When you do start creating your TikTok channel\u2019s content, one trick you should absolutely use in all your videos is to add text. Text not only helps with clarity (as well as providing more views from those who might be hearing impaired), it also helps to create an overall feeling of professionalism\u2014especially when done stylistically. Here are some quick guides for adding text to your TikTok videos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/premiere-pro-titles-subtitles\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Add text in Premiere Pro<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/4-simple-ways-to-add-text-and-titles-in-final-cut-pro-x\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Add text in Final Cut Pro<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/7-basic-video-editing-tips-for-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Add text in TikTok app<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a guideline, it\u2019s best to keep text to only a few words on screen at a time. You can either have it scroll down line by line, or have it replace each line as it appears. If the text is following along with a person speaking, try to have it appear near the person in a way to let your viewer clearly understand where the text is coming from and what they&#8217;re saying.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"5-add-outbound-clickthrough-links\" class=\"wp-block-heading\">5. Add Outbound Clickthrough Links<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/05yP1X82c44?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A simple tip that can vastly improve the ROI of your TikTok videos is to use one of the many outbound clickthrough link platforms. If you look through some of the more popular and successful TikTok channels, you\u2019ll see examples of these on just about every page. These \u201csocial media reference landing pages\u201d can be inserted into your TikTok account\u2019s bio, allowing viewers to clickthrough to a landing page that houses direct links to all your specific content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many options out there, several free (or freemium with upgrades), as well as payed ones that offer more options. Here are some of the best ones to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/linktr.ee\/TikTok\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Linktree<\/a><\/li><li><a href=\"https:\/\/later.com\/linkinbio\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Linkin.bio<\/a><\/li><li><a href=\"https:\/\/www.magiclinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Magiclinks<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can use many of these platforms on other social media channels\u2014like <a href=\"https:\/\/www.shutterstock.com\/blog\/tiktok-vs-reels-video-editing\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Instagram<\/a>\u2014that don\u2019t allow for easy or direct clickthroughs to your website. These clickthrough landing pages can be quite helpful if you\u2019re looking to direct your viewers towards more in-depth content (like links to longer YouTube videos) or directly to your company or brand\u2019s website to offer products, services, etc.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">For more tips and tricks for creating video content for TikTok and other social apps, check out these additional resources below.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.shutterstock.com\/blog\/mobile-first-video-content\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Mobile-First Video Content Means More Than Vertical Video<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/find-the-right-microphone\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Mic Picker: How to Find the Right Microphone<\/a><\/li><li><a href=\"https:\/\/www.shutterstock.com\/blog\/vertical-video-content-igtv\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Getting Your Brand Started with Vertical Video Content on IGTV<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/unique-camera-angles\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">5 Unique Camera Angles to Incorporate in Your Next Shoot<\/a><\/li><li><a href=\"https:\/\/www.shutterstock.com\/blog\/tiktok-vs-reels-video-editing\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Editing in TikTok vs Instagram Reels \u2013 Which is Worth Your Time?<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cover image by <a href=\"https:\/\/www.shutterstock.com\/image-photo\/happy-young-smart-black-blogger-man-1680737053\" data-wpel-link=\"external\" target=\"_blank\">KeyStock<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the awesome power of the most popular video sharing app for your film and video clients and brands. It\u2019s now 2021 and we can safely say \u2026<\/p>\n","protected":false},"author":76,"featured_media":148197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[583],"tags":[5637,668,5509,3008,1884,1590,5713,6398,6294,5643,472],"class_list":["post-class-post-148170","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-video-production-2","post-class-tag-branded-content","post-class-tag-clients","post-class-tag-content-creating","post-class-tag-content-creators","post-class-tag-serving-clients","post-class-tag-social-media","post-class-tag-social-media-video","post-class-tag-social-video","post-class-tag-tiktok","post-class-tag-vertical-video","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - 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