{"id":152489,"date":"2021-03-29T12:51:23","date_gmt":"2021-03-29T17:51:23","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=152489"},"modified":"2021-03-29T12:51:23","modified_gmt":"2021-03-29T17:51:23","slug":"bmd-fuji-camera-innovators","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/bmd-fuji-camera-innovators\/","title":{"rendered":"Hot Takes: BMD and Fuji Are the Only Camera Innovators in 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-we-asked-some-of-our-writers-which-camera-companies-excite-them-accessories-investments-and-the-company-s-future-and-they-didn-t-hold-back\"><span id=\"we-asked-some-of-our-writers-which-camera-companies-excite-them-accessories-investments-and-the-companys-future-and-they-didnt-hold-back\">We asked some of our writers which camera companies excite them\u2014accessories, investments, and the company\u2019s future\u2014and they didn\u2019t hold back.<\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-todd-blankenship\"><span id=\"todd-blankenship\">Todd Blankenship<\/span><\/h3>\n\n\n\n<p>My particular brand of camera manufacturer tribalism is a fickle and constantly evolving beast. The only thing I know for sure is that the aspects I latch onto with a camera brand are completely intangible. It comes down to \u201cDoes it feel right?\u201d\u2014the image, not the camera. All I truly care about is that when I look at the image I\u2019m capturing, it looks and feels the way I hoped it would.<\/p>\n\n\n\n<p>There are two companies who consistently make cameras that hit the nail on the head with these intangibles. Blackmagic and Fujifilm are my two favorite camera companies by a mile right now (at least in the under 40K market). Blackmagic has always listened to its customers, and made updates and peripherals where necessary. They\u2019ve also made the best <a href=\"https:\/\/www.premiumbeat.com\/blog\/what-is-blackmagic-raw\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">RAW codec<\/a> in existence (in my humble opinion), and continue to move the industry forward in useful and meaningful ways. Most importantly to me, their cameras provide the best overall image at that price point, and well beyond.<\/p>\n\n\n\n<p>In Fujifilm\u2019s case, they really just have some of my favorite color science in the game right now, particularly in terms of getting close to what film looks like, which of course, is what a lot of us are after. It\u2019s the most organically cinematic color science to my eye. But again, really the truth is, I just like the way it looks. Sometimes, that\u2019s enough.<\/p>\n\n\n\n<p>Todd recently published his review of the <a href=\"https:\/\/www.premiumbeat.com\/blog\/vfx-camera-blackmagic-ursa-mini-pro-12k-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">URSA 12K<\/a>\u2014The Perfect VFX Camera.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vNaCU3ZUUHI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-logan-baker\"><span id=\"logan-baker\">Logan Baker <\/span><\/h3>\n\n\n\n<p>Okay, I should start by saying this post was meant to start a discussion. Yes, Canon and Sony are still making incredible cameras and I&#8217;m actually lusting after one right now. I just might make the jump over to Canon, but we&#8217;ll get to that in a second. <\/p>\n\n\n\n<p>I have only been using Blackmagic Design Cameras for the past year and half, and I&#8217;m about to snag a Fuji X100V for personal photography use because the camera looks truly fun to use (the lens and &#8220;film&#8221; recipes are the major selling point). Also, someday I dream of being able to use one of the <a href=\"https:\/\/www.youtube.com\/watch?v=krt-QgGmSkg\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Fuji medium format cameras<\/a>. Before BMD, I used the Sony Alpha series for event work and small news pack-type of work. But, for consumer-level cameras, it seems as if Fuji and BMD are listening to their clientele in a real way, based on the products they&#8217;re subsequently releasing\u2014missing features and hopeful spec requests actually seeming to be met with the next release. Just look at the improvements from the <a href=\"https:\/\/www.premiumbeat.com\/blog\/blackmagic-pocket-cinema-camera-6k-pro-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">BMPCC 6K to the BMPCC 6K Pro<\/a>. <\/p>\n\n\n\n<p>What truly matters is everything I&#8217;m currently working on and the scale of the projects. Whether it&#8217;s personal or freelance, the BMD image, no matter the lens or codec you&#8217;re shooting (combined with Resolve&#8217;s approachable grading workflow), lends to a phenomenon where I actually feel more in control of the image and, dare I say it, have fun while shooting. Just like Todd said, it&#8217;s about how you feel when you look at the image.<\/p>\n\n\n\n<p>Yes, there are certainly shortcomings\u2014like the need for a modular cage with additions like an external monitor and the absolute requirement for a gimbal or tripod, as there&#8217;s no stabilization whatsoever\u2014but honestly, I don&#8217;t do much handheld work anyway, so it doesn&#8217;t matter. Also, I would need an external monitor regardless of the camera, so if the image makes me happy, then why fret over the form factor. Again, this is just my experience. I know several Canon, Sony, ZCAM shooters who produce incredible work, and I&#8217;ve had the Canon C70 pulled up on a B&amp;H tab for the past two weeks, as I think that it might fit my current needs for the work I&#8217;m doing. <\/p>\n\n\n\n<p>Here&#8217;s a video I made for my personal channel, shot on the <a href=\"https:\/\/www.premiumbeat.com\/blog\/blackmagic-pocket-cinema-camera-6k-pro-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">BMPCC 6K<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IOtoK2J0-Z8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>So, when I say Fuji and BMD are the only ones making cool cameras, I mean they&#8217;re the only companies making cameras I get excited about.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mike-maher\"><span id=\"mike-maher\">Mike Maher<\/span><\/h3>\n\n\n\n<p>Towards the end of 2020, I needed a new camera for a documentary film and a separate&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UC7mlQwrYGKq7QHFlXejYDmQ\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">YouTube channel I was starting<\/a>. The doc was shooting on a Canon C300 and we needed something smaller for tight spaces, run-and-gun, and a camera that was more gimbal-friendly. Given it was during the pandemic, money was tighter than usual, so&nbsp;<a href=\"https:\/\/www.premiumbeat.com\/blog\/4k-cameras-under-1000-dollars\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">I looked at both new and used cameras<\/a>.&nbsp;<\/p>\n\n\n\n<p>Through all of my research, all my choices really narrowed down to the Fujifilm XT-series and the BMPCC cameras. They were better-suited to my needs in both budget and video quality. While having a Sony alpha series would have been amazing, I just couldn&#8217;t drop that kind of cash in the middle of the pandemic. In the end, it was between the <a href=\"https:\/\/www.premiumbeat.com\/blog\/fuji-x-t3-for-filmmakers\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">X-T3<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.premiumbeat.com\/blog\/massive-update-to-the-bmpcc4k\/\" target=\"_blank\" data-wpel-link=\"internal\">BMPCC 4K<\/a>. After crunching numbers and realizing I&#8217;d need a new EF lens adapter too, it made more sense to go with the BMPCC 6K since it had an EF mount and we were using Canon glass on the C300. Obviously, months after my purchase,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.premiumbeat.com\/blog\/blackmagic-pocket-cinema-camera-6k-pro-review\/\" target=\"_blank\" data-wpel-link=\"internal\">the 6K Pro came out<\/a>. Classic Blackmagic, always releasing something new after you purchase something from them.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lewis-mcgregor\"><span id=\"lewis-mcgregor\">Lewis McGregor<\/span><\/h3>\n\n\n\n<p>Alright, let me interject with some Canon love. Yes, it\u2019s hard to dismiss the seismic shift Blackmagic has caused with their innovative cameras, superb color science, and handsome price (you can <a href=\"https:\/\/www.premiumbeat.com\/blog\/blackmagic-pocket-cinema-camera-6k-pro-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">read more about my impressions with the 6K<\/a> and watch my test reel below).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NKKnu17ksto?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>But, I wouldn\u2019t necessarily say they&#8217;re the only company making cool cameras. I think there\u2019s one area that Blackmagic Design doesn\u2019t hit home (at least for me), and that\u2019s the design of the cameras\u2014ironically. I wouldn\u2019t say they&#8217;re highly ergonomic. The Pocket series mirrors the design of a DSLR with the sizable protruding grip but, unlike a DSLR, the Pocket cameras are slightly wider, offsetting the center balance point even further. As a result, trying to balance the Pocket cameras on a gimbal is a prolonged nightmare.<br><br>Additionally, we really haven\u2019t seen a detour from the initial URSA design since the first iteration of the URSA line. Yes, they\u2019ve become smaller and lighter, but not by a hefty amount. Again, I love the image the cameras produce, and I love the company&#8217;s ethos. But, as a solo shooter, as soon as you start to rig up an URSA\u2014whether that\u2019s a 4.6K Mini or a 12K\u2014they become extremely heavy. And, this is where I think Canon has filled that gap and can also be crowned as &#8220;cool camera&#8221; makers. From the C70 to the C300 III, the camera form factor is small enough to accommodate several shooting styles. As the C1\/2\/3\/500 series is modular, you can build the cameras up to a more extensive and efficient ENG setup, if needed. You can build up with the URSA line, but you can\u2019t strip it to be ultra-light.<\/p>\n\n\n\n<p>I have a gut feeling that Blackmagic\u2019s next camera will bridge this gap. Whether it\u2019s a box design like the KOMODO and ZCAM or more compact like the C300 series, I think they\u2019ll offer a camera within this middle ground that houses the best of Blackmagic, but more form-friendly.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Well, what do you think? Which camera manufacturer are you loyal to? Let us know!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>For more on camera gear and accessories, check out these articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/10-best-cameras-for-filmmaking-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The 10 Best Digital Video Cameras for Filmmaking in 2021<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/best-lavalier-microphones-for-video-production\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Best Lavalier Microphones for Video Production<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/canon-m50-good-affordable-camera\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Forget What You Heard About Canon\u2019s M50 \u2014 It\u2019s a Good Camera<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/a-quick-guide-to-steadicams\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">A Quick Guide to Steadicams<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/high-speed-cameras-indie-filmmakers\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">High-Speed Cameras for Indie Filmmakers in 2021<\/a><\/li><\/ul>\n\n\n\n<p><em>Cover image via <a href=\"https:\/\/www.youtube.com\/watch?v=vNaCU3ZUUHI\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Am I A Filmmaker?<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We asked some of our writers which camera companies excite them\u2014accessories, investments, and the company\u2019s future\u2014and they didn\u2019t hold back.<\/p>\n","protected":false},"author":130,"featured_media":152511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3843,715,5340,583],"tags":[260,682,5668,98,6555,6006,602],"class_list":["post-class-post-152489","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-industry","post-class-category-video-gear","post-class-category-video-production-2","post-class-tag-blackmagic","post-class-tag-blackmagic-design","post-class-tag-bmd","post-class-tag-cameras","post-class-tag-fuji","post-class-tag-fujifilm","post-class-tag-video-cameras"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - 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