{"id":155288,"date":"2021-06-02T14:46:58","date_gmt":"2021-06-02T19:46:58","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=155288"},"modified":"2021-06-02T17:13:40","modified_gmt":"2021-06-02T22:13:40","slug":"a24-vs-marvel-future-of-cinema","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/a24-vs-marvel-future-of-cinema\/","title":{"rendered":"A24 vs. Marvel: The Battle for the Future of Cinema"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-as-the-film-industry-becomes-more-polarized-explore-the-growing-divide-between-indie-festival-darlings-and-big-budget-superhero-blockbusters\"><span id=\"as-the-film-industry-becomes-more-polarized-explore-the-growing-divide-between-indie-festival-darlings-and-big-budget-superhero-blockbusters\">As the film industry becomes more polarized, explore the growing divide between indie festival darlings and big-budget superhero blockbusters.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t know about you, but whenever I\u2019m in a discussion with film friends, it feels like people are squarely in one of two camps when it comes to modern cinema. The first camp are those who aspire to film, work on, or simply just watch indie films. They follow the film festivals like <a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-used-at-sundance-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Sundance<\/a>, <a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-sxsw-film-festival\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">SXSW<\/a>, and Cannes. And, they\u2019re always excitedly discussing the latest <a href=\"https:\/\/a24films.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">A24<\/a> films about to drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other camp are those who seem to be more interested in superhero movies. They\u2019re always up on the latest from <a href=\"https:\/\/www.marvel.com\/movies\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Marvel<\/a>, DC, or other blockbuster franchises like <em><a href=\"https:\/\/www.imdb.com\/title\/tt0232500\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">The Fast and the Furious<\/a><\/em>, James Bond, or <em><a href=\"https:\/\/www.imdb.com\/title\/tt0107290\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Jurassic Park<\/a><\/em>. They\u2019re deeply into both the <a href=\"https:\/\/www.premiumbeat.com\/blog\/the-recurring-myth-behind-your-favorite-films\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">mythology<\/a> and fandom of these different franchises, and are keenly aware of what titles are on the horizon and love to discuss how they might tie in, crossover, or play off of each other in the coming release cycles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, while there are most certainly those who don&#8217;t fall into either of these two categories\u2014or those who (like me) try to follow both equally\u2014it at least feels like these are the two distinct directions in which cinema appears to be heading.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly, for those reading this right now, you\u2019re probably feeling at least a little bit like you might lean closer to one than the other. But, is this division actually a thing? And, more importantly, what might it say about the future of cinema?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s explore a case for both camps, and see if these two distinct styles can indeed coexist. Or, if one might eventually reign supreme in cinema.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-case-for-a24-and-indie-films\"><span id=\"the-case-for-a24-and-indie-films\">The Case for A24 and Indie Films<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mc5IRuREUxU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2012, the independent film company A24 started off auspiciously enough as a film distributor for festival favorites like <a href=\"https:\/\/www.imdb.com\/name\/nm0178910\/?ref_=tt_ov_dr\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Roman Coppola<\/a>&#8216;s<em> <a href=\"https:\/\/www.imdb.com\/title\/tt2044729\/?ref_=fn_al_tt_1\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">A Glimpse Inside the Mind of Charles Swan III<\/a><\/em> before finding greater mainstream success with indie breakouts like <em><a href=\"https:\/\/www.imdb.com\/title\/tt2101441\/?ref_=ttco_co_tt\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Spring Breakers<\/a><\/em>, <em><a href=\"https:\/\/www.imdb.com\/title\/tt0470752\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Ex Machina<\/a><\/em>, <em><a href=\"https:\/\/www.imdb.com\/title\/tt3170832\/?ref_=nv_sr_srsg_5\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Room<\/a><\/em>, and <em><a href=\"https:\/\/www.imdb.com\/title\/tt4263482\/?ref_=fn_al_tt_1\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">The Witch<\/a><\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 2016, however, A24 further ramped up its film distribution and ventured into producing with even more indie breakthroughs like <em><a href=\"https:\/\/www.imdb.com\/title\/tt4062536\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Green Room<\/a><\/em>, <em><a href=\"https:\/\/www.imdb.com\/title\/tt6265828\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">A Ghost Story<\/a><\/em>, <em><a href=\"https:\/\/www.imdb.com\/title\/tt5715874\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">The Killing of a Sacred Deer<\/a><\/em>, and <em><a href=\"https:\/\/www.imdb.com\/title\/tt4975722\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Moonlight<\/a><\/em>, which won the 2016 Academy Award for Best Picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, as an independent film and entertainment company, A24 has become virtually synonymous with modern indie film, cementing itself as a major player across all major festivals and <a href=\"https:\/\/www.premiumbeat.com\/blog\/guide-to-basic-film-genres\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">genres<\/a>. They\u2019ve also endeared a fandom of their own as many film fans have begun to follow the company itself as a producer, distributor, and curator of critically acclaimed indie films.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, though, while A24 has quickly established itself as the face of current indie film, it also has done so in spite of most major Hollywood and film trends. As we\u2019ll get to, for years the film industry has been leaning heavier towards big-budget blockbusters and whittling out mid-level and low-budget features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A24&#8217;s success has actually gone against industry norms, pretty much representing the last hope for non-studio projects to find audiences and life. To some, A24 might be a big player now, but its yearly slate of festival winners, passion projects, and disruptive indies give simple mainstream audiences more, often better, and always more challenging, options to enjoy.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-case-for-marvel-and-blockbusters\"><span id=\"the-case-for-marvel-and-blockbusters\">The Case for Marvel and Blockbusters<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QdpxoFcdORI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the other end of the spectrum, we have the continued rise of the superhero films from major studios like Marvel and DC. Focusing in on Marvel and its <a href=\"https:\/\/www.premiumbeat.com\/blog\/marvel-cinematic-universe-future-film\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Marvel Cinematic Universe<\/a>, you can actually trace the studio and media franchise\u2019s meteoric rise closely against A24\u2019s. While the first MCU film was <em><a href=\"https:\/\/www.imdb.com\/title\/tt0371746\/?ref_=fn_al_tt_1\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Iron Man<\/a><\/em> in 2008, Phase One for the franchise didn\u2019t hit until <em><a href=\"https:\/\/www.imdb.com\/title\/tt0848228\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">The Avengers<\/a> <\/em>in 2012. And, if you\u2019ve kept up at all, you&#8217;ll be able to attest\u2014it\u2019s been major hits ever since.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now on Phase Four, with twenty-three Marvel films already released (and with at least fifteen more in various stages of development), the Marvel Cinematic Universe is indeed revving in full speed as it captivates audiences across the globe\u2014on screens of all sizes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, <a href=\"https:\/\/www.nytimes.com\/2019\/11\/04\/opinion\/martin-scorsese-marvel.html\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">as Martin Scorsese has questioned much to the explosive delight of the internet<\/a>, are Marvel movies cinema? Pre-pandemic, we saw some of the biggest box office numbers of all time, as many of the <a href=\"https:\/\/www.premiumbeat.com\/blog\/production-set-design-black-panther\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Marvel films have set records<\/a> despite so many competing content options these days. And, in a post-pandemic world, Marvel and other major franchises might be the best hope to bring cinema numbers back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marvel, as a production studio, has also been comemorably active in looking for new, diverse, and up-and-coming filmmaking talent, leaning away from the same seasoned big name blockbuster directors, and instead, championing new voices like <a href=\"https:\/\/www.imdb.com\/name\/nm3363032\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Ryan Coogler<\/a>, <a href=\"https:\/\/www.imdb.com\/name\/nm0169806\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Taika Waititi<\/a>, and <a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-behind-oscar-nominated-films\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Chlo\u00e9 Zhao<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve written a bit more about <a href=\"https:\/\/www.premiumbeat.com\/blog\/marvel-cinematic-universe-future-film\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Marvel and what its cinematic universe means for the future of cinema<\/a> in the past. And, if you&#8217;d like to explore a bit more into the cameras, lenses, and filmmaking techniques of these MCU movies, check out these articles below:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-behind-marvel-cinematic-universe\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Cameras and Lenses Behind the Marvel Cinematic Universe<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-behind-marvel-cinematic-universe-phase-two\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Cameras and Lenses Behind the Marvel Cinematic Universe \u2014 Phase Two<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/cameras-behind-marvel-cinematic-universe-phase-three\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Cameras and Lenses Behind the Marvel Cinematic Universe \u2014 Phase Three<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-future-of-cinema-and-content\"><span id=\"the-future-of-cinema-and-content\">The Future of Cinema and Content<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"441\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg\" alt=\"A24 vs. Marvel \" class=\"wp-image-155313\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg?resize=300,175 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg?resize=277,162 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg?resize=359,210 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg?resize=543,317 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg?resize=560,327 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/06\/A24-vs-Marvel-1-1-1-1.jpg?resize=150,88 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>A24&#8217;s heartbreaking film<\/em> A Ghost Story <em>and Marvel&#8217;s futuristic, action\/adventure film<\/em> Iron Man. <em>Images via <a href=\"https:\/\/a24films.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">A24<\/a> and <a href=\"https:\/\/www.paramount.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Paramount Pictures<\/a>, respectively.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned above, I\u2019ve personally tried to keep up with both A24 films and Marvel blockbusters. Of course, there\u2019s only so much movie-watching time in a week. The polarization of cinema in these two directions does seem to be real for certain movie fans, but is this actually anything new? And, more importantly, will one of these two directions eventually \u201cwin\u201d the future?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t think it&#8217;ll necessarily shake out that way, but it&#8217;s interesting to note that while there are plenty of other incredible studios out there producing films both big and small, these two individual companies seem to be only growing bigger and stronger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many indie filmmakers, the dream for many projects is to be specifically picked up by A24 and added to their great lineup because, let\u2019s face it, A24 has become a brand itself. Having its logo will give your film a huge boost with its built-in fandom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, if you work in film and video, and want to eventually make big-budget superhero blockbusters, it might be a long, arduous journey. However, you can find yourself shooting a new Marvel project if you play your cards right and work your way up the film ladder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If trends continue, though, I do believe that the majority of cinema will only tighten along these two paths. This doesn\u2019t mean you have to pick and choose and only strive for these fandoms. It does mean that unless things change dramatically in a post-pandemic cinema world, options for other film types are going to be limited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, while maybe you&#8217;d be best served to follow both as much as or as little as possible (depending on how much movie-watching time you have), at least keeping an eye on both <em>how<\/em> and <em>why<\/em> these companies are continuing to grow will help you understand what type of projects are being picked up, finding success, and launching careers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, you know, just work on honing your film craft, growing your career, and telling great stories on your own. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some fantastic resources to get you started:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/rise-of-the-anti-anti-hero\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Are We About to See the Rise of the Anti-Anti-Hero?<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/zombie-movie-genre-elements\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">7 Core Genre Elements Every Zombie Movie Needs<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/quotable-film-and-tv-show\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Discover What Makes a Film or TV Show Quotable<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/what-makes-action-movies-iconic\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">What Makes 80s and 90s Action Movies So Iconic?<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/car-chase-scenes-evolution\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">How Car Chase Scenes Have Evolved Over 100 Years<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cover images via <a href=\"https:\/\/a24films.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">A24<\/a> and <a href=\"https:\/\/www.paramount.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Paramount Pictures<\/a>, respectively.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the film industry becomes more polarized, explore the growing divide between indie festival darlings and big-budget superhero blockbusters.<\/p>\n","protected":false},"author":76,"featured_media":155299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3843,715],"tags":[6642,2216,5060,6643],"class_list":["post-class-post-155288","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-industry","post-class-tag-a24","post-class-tag-film-industry","post-class-tag-marvel","post-class-tag-marvel-studios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A24 vs. Marvel: The Battle for the Future of Cinema<\/title>\n<meta name=\"description\" content=\"As the film industry becomes more polarized, explore the growing divide between indie festival darlings and big-budget superhero blockbusters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/a24-vs-marvel-future-of-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A24 vs. Marvel: The Battle for the Future of Cinema\" \/>\n<meta property=\"og:description\" content=\"As the film industry becomes more polarized, explore the growing divide between indie festival darlings and big-budget 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