{"id":158493,"date":"2021-08-19T16:39:22","date_gmt":"2021-08-19T21:39:22","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=158493"},"modified":"2021-08-19T16:58:12","modified_gmt":"2021-08-19T21:58:12","slug":"adobe-to-acquire-frame-io-in-billion-dollar-deal","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/adobe-to-acquire-frame-io-in-billion-dollar-deal\/","title":{"rendered":"Industry News: Adobe to Acquire Frame.io in Billion Dollar Deal"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-take-a-look-at-what-we-already-know-and-what-adobe-has-to-say-about-the-blockbuster-deal-that-s-expected-to-close-by-the-end-of-the-year\"><span id=\"take-a-look-at-what-we-already-know-and-what-adobe-has-to-say-about-the-blockbuster-deal-thats-expected-to-close-by-the-end-of-the-year\">Take a look at what we already know, and what Adobe has to say about the blockbuster deal that&#8217;s expected to close by the end of the year.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today Adobe announced their intention to <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2021\/Adobe-to-Acquire-Frame.io\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">acquire the cloud collaboration tool Frame.io<\/a> for $1.275 Billion. The deal is expected to close in the fourth quarter of 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?w=900\" alt=\"\" class=\"wp-image-158502\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg 1600w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=768,432 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=1024,576 1024w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=1536,864 1536w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=865,487 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=994,559 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/08\/Adobe-Frame.io_-1600x900-1.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Image via Frame.io<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What started as a <a href=\"https:\/\/www.premiumbeat.com\/blog\/product-review-frame-io-solves-your-video-review-frustrations\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">way to review and annotate video files<\/a> evolved drastically into a creative hub for collaboration. Frame.io not only focuses on post-production but is also working to change the way data is captured live on set with their <a href=\"https:\/\/www.frame.io\/c2c\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">camera to cloud system<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frame.io supports nearly 1 million users to date and plans to accelerate growth with Premiere Pro, After Effects, and other Creative Cloud programs. They have also announced they plan to continue to support Final Cut Pro, AVID Media Composer, and DaVinci Resolve. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is breaking news so we don&#8217;t know much more yet, but we shall see what&#8217;s next on the horizon. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7LjejmHOiTw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"full-copy-of-the-press-release-below\" class=\"wp-block-heading\"><strong>Full copy of the Press Release below<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SAN JOSE, Calif.\u2014(BUSINESS WIRE)\u2014Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Frame.io, a leading cloud-based video collaboration platform. With over a million users across media and entertainment companies, agencies, and global brands, Frame.io streamlines the video production process by enabling video editors and key project stakeholders to seamlessly collaborate using cloud-first workflows. The combination of Adobe\u2019s industry-leading creative software, including Premiere Pro and After Effects video editing products, and Frame.io\u2019s review and approval functionality, will deliver a collaboration platform that powers the video editing process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it&#8217;s the latest binge-worthy streaming series, a social media video that sparks a movement, or a corporate video that connects thousands of remote workers, video creation and consumption is experiencing tremendous growth. Video teams must produce an ever-increasing volume of content, and each video project requires various stakeholders, including video editors, producers, agencies, and clients. Today\u2019s video workflows are disjointed with multiple tools and communication channels being used to solicit stakeholder feedback. Frame.io eliminates the inefficiencies of video workflows by enabling real-time footage upload, access, and in-line stakeholder collaboration in a secure and elegant experience across surfaces.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Collaboration is the next wave of creativity<\/strong>: Digital collaboration is now the foundation of all creative endeavors. Adobe\u2019s acquisition of Frame.io brings Adobe Creative Cloud\u2019s collaboration services to video and builds on recent innovations for creative collaboration including Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock, and Adobe Fonts, all of which together with Frame.io, will make it easy for teams to collaborate across Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Cloud applications.<\/li><li><strong>Video workflows must empower all stakeholders<\/strong>: With the combination of Frame.io and Adobe, Creative Cloud customers, from video editors, to producers, to marketers, will benefit from seamless collaboration on video projects with Frame.io workflow functionality built natively in Adobe Creative Cloud applications like Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.<\/li><li><strong>Innovation benefits the video ecosystem<\/strong>:&nbsp;Frame.io customers and partners will benefit from the company\u2019s robust plug-ins and third-party application support along with the innovation generated by the combined Adobe Creative Cloud and Frame.io teams. With the addition of Frame.io, Adobe Creative Cloud\u2019s commitment to enabling collaboration across all stakeholders of creativity extends beyond Adobe\u2019s applications to the growing number of third-party applications across the creative ecosystem.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve entered a new era of connected creativity that is deeply collaborative, and we imagine a world where everyone can participate in the creative process,\u201d said Scott Belsky, Chief Product Officer and Executive Vice President, Creative Cloud. \u201cWith this acquisition, we\u2019re welcoming an incredible customer-oriented team and adding Frame.io\u2019s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe\u2019s strength in video creation and production and Frame.io\u2019s cloud-native platform,\u201d said Emery Wells, Frame.io co-founder and CEO. \u201cWe\u2019re excited to join Adobe to continue to drive video innovation for the world\u2019s leading media and entertainment companies, agencies, and brands.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon close, Frame.io co-founder and CEO Emery Wells and co-founder John Traver will join Adobe. Wells will continue to lead the Frame.io team, reporting to Scott Belsky. The transaction, valued at $1.275 billion, subject to customary purchase price adjustments, is expected to close during the fourth quarter of Adobe\u2019s 2021 fiscal year and is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Forward-Looking Statements Disclosure<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This press release includes forward-looking statements within the meaning of applicable securities law. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements. Forward-looking statements relate to future events and future performance and reflect Adobe\u2019s expectations regarding the ability to enhance Creative Cloud by adding Frame.io\u2019s cloud-native video collaboration capabilities and other anticipated benefits of the transaction. Forward-looking statements involve risks, including general risks associated with Adobe\u2019s and Frame.io\u2019s businesses, uncertainties and other factors that may cause actual results to differ materially from those referred to in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: Adobe\u2019s ability to integrate Frame.io\u2019stechnology into Adobe Creative Cloud and otherwise realize the anticipated benefits of the transaction; the effectiveness of Frame.io\u2019s technology; potential benefits of the transaction to Adobe and Frame.iocustomers; the ability of Adobe and Frame.ioto close the announced transaction; the possibility that the closing of the transaction may be delayed; and any statements of assumptions underlying any of the foregoing. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to Adobe and are qualified in their entirety by this cautionary statement. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe\u2019s SEC filings. Adobe does not assume any obligation to update any such forward-looking statements or other statements included in this press release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Frame.io<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frame.io is one of the world\u2019s leading video review and approval platforms with over 1 million users. Integrated with most major professional video tools, Frame.io streamlines the creative process by centralizing assets and feedback in the cloud. This allows remote creative teams to collaborate securely and in real time from anywhere in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conceived and designed in 2015 by video creators Emery Wells and John Traver, Frame.io is intuitive and simple, yet powerful enough for creative professionals, technical administrators, and clients to use with little (or no) training. Frame.io accelerates workflows and eliminates obstacles to creativity. From script or storyboard to dailies through delivery, Frame.io has reinvented the modern video workflow.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">For more on Adobe, check out the articles below:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/premiere-pro-lagging-fixes\/\" data-wpel-link=\"internal\">Things to Check When Adobe Premiere Pro Is Lagging<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/manipulate-time-adobe-premiere-pro\/\" data-wpel-link=\"internal\">5 Ways to Manipulate Time in Adobe Premiere Pro<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/motion-blur-inside-adobe-after-effects\/\" data-wpel-link=\"internal\">How to Use Motion Blur Inside of Adobe After Effects<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/adobe-reimages-import-export-workflows\/\" data-wpel-link=\"internal\">New Premiere Pro Public Beta: Adobe Reimages Import\/Export Workflows<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/3d-tools-in-after-effects\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Streamline Your Workflow with Adobe\u2019s New 3D Tools in After Effects<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at what we already know, and what Adobe has to say about the blockbuster deal that&#8217;s expected to close by the end of the \u2026<\/p>\n","protected":false},"author":143,"featured_media":158507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[714,39],"tags":[177,2604,6678,308],"class_list":["post-class-post-158493","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-premiere-2","post-class-category-video-editing","post-class-tag-adobe","post-class-tag-editing-workflow","post-class-tag-frame-io-2","post-class-tag-premiere-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industry News: Adobe to Acquire Frame.io in Billion Dollar Deal<\/title>\n<meta name=\"description\" content=\"Take a look at what we already know, and what Adobe has to say about the blockbuster deal that&#039;s expected to close by the end of the year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/adobe-to-acquire-frame-io-in-billion-dollar-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry News: Adobe to Acquire Frame.io in Billion Dollar Deal\" \/>\n<meta property=\"og:description\" content=\"Take a look at what we already know, and what Adobe has to say about the blockbuster 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