{"id":161331,"date":"2021-11-08T12:00:00","date_gmt":"2021-11-08T18:00:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=161331"},"modified":"2021-11-08T11:42:49","modified_gmt":"2021-11-08T17:42:49","slug":"dune-sequel-may-save-cinema","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/dune-sequel-may-save-cinema\/","title":{"rendered":"The Box Office Divide: How a &#8220;Dune&#8221; Sequel May Save Cinema"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-let-s-explore-what-this-dune-sequel-will-need-to-do-to-give-cinema-a-second-chance-and-a-new-life-in-our-hybrid-streaming-theatrical-future\"><span id=\"lets-explore-what-this-dune-sequel-will-need-to-do-to-give-cinema-a-second-chance-and-a-new-life-in-our-hybrid-streaming-theatrical-future\">Let&#8217;s explore what this <em>Dune<\/em> sequel will need to do to give cinema a second chance, and a new life, in our hybrid streaming\/theatrical future.<\/span><\/h2>\n\n\n\n<p>Make no mistake, we&#8217;re at a critical time in cinema history. Never has the shared and sacred theatrical experience been more in peril. On the cusps of a rising streaming behemoth, and still in the grips of <a href=\"https:\/\/www.premiumbeat.com\/blog\/video-production-during-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">a pandemic<\/a>, cinemas are battling for their ultimate survival.<\/p>\n\n\n\n<p>And, while many films and filmmakers have already been extinguished (like <a href=\"https:\/\/www.premiumbeat.com\/blog\/shoot-like-christopher-nolan\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Christopher Nolan<\/a> and his valiant but ultimately <a href=\"https:\/\/slate.com\/culture\/2020\/12\/christopher-nolan-warner-brothers-tenet-theaters.html\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">commercially futile blockbuster <em>Tenet<\/em><\/a>), there&#8217;s one movie left which might cinematically save us all.<\/p>\n\n\n\n<p>That movie is <em><a href=\"https:\/\/www.imdb.com\/title\/tt1160419\/?ref_=fn_al_tt_1\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Dune<\/a><\/em>, which quite fittingly is about a messiah character who emerges from the dusty wastelands of a desert planet. With the recent news that <em>Dune<\/em> had done enough to prove to studio execs that it deserves a part two, this <em>Dune<\/em> sequel is already shaping up to be perhaps the final battle for cinema&#8217;s future.<\/p>\n\n\n\n<p>Let\u2019s see how we got here . . .<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-growing-box-office-divide\"><span id=\"the-growing-box-office-divide\">The Growing Box Office Divide<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8g18jFHCLXk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>As we\u2019ve covered in the past here on <a href=\"https:\/\/www.premiumbeat.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">PremiumBeat<\/a>, there\u2019s been a growing divide in modern cinema between <a href=\"https:\/\/www.premiumbeat.com\/blog\/return-of-big-budget-blockbusters\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">big-budget blockbusters<\/a> and <a href=\"https:\/\/www.premiumbeat.com\/blog\/low-no-budget-location-scouting\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">small indie productions<\/a>. There used to be a healthy middle ground that&#8217;s all but disappeared at this point. (Will streaming replace it? We\u2019ll have to wait and see.)<\/p>\n\n\n\n<p><em>Dune<\/em> is, of course, in the blockbuster camp. While it might not be of the scale and budget of your biggest <a href=\"https:\/\/www.premiumbeat.com\/blog\/marvel-cinematic-universe-future-film\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Marvel superhero films<\/a>, it&#8217;s certainly a colossal production undertaking that requires thousands of people to complete. With its reported budget in the <a href=\"https:\/\/www.abc10.com\/article\/news\/nation-world\/dune-last-night-in-soho-antlers-second-week\/507-fbafafaa-058c-439b-8460-a74278150437\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">$165 million range<\/a>, it would have needed to return at least twice that to \u201cbreak even,\u201d as they say in the industry.<\/p>\n\n\n\n<p>At last count, <em>Dune<\/em> has currently just eclipsed the $300 million mark for worldwide box office returns, which should get it pretty close to covering all the costs for productions and marketing (the latter of which is usually calculated roughly at half the production budget).<\/p>\n\n\n\n<p>However, there\u2019s more to the story than just the box office returns, at this point. And, while <em>Dune<\/em> might not be the poster child for <a href=\"https:\/\/www.premiumbeat.com\/blog\/high-octane-production-guns-akimbo-limited-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">middle-budget feature films<\/a>, it does share some hallmarks that we\u2019ve associated with non-blockbuster films over the years.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-denis-villeneuve-vs-streaming-services\"><span id=\"denis-villeneuve-vs-streaming-services\">Denis Villeneuve vs. Streaming Services<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"469\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg\" alt=\"Dune Film\" class=\"wp-image-161334\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg?resize=300,186 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg?resize=277,172 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg?resize=359,223 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg?resize=543,337 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg?resize=560,348 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/11\/Dune-Film-1.jpg?resize=150,93 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>Denis Villeneuve and Javier Bardem on the set of <\/em>Dune<em> (2021). Image via <a href=\"https:\/\/www.warnerbros.com\/movies\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Warner Bros<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p>The most interesting aspect to the story of <em>Dune\u2019s<\/em> release comes down to its release model. Director <a href=\"https:\/\/www.premiumbeat.com\/blog\/symmetry-color-cinematography-blade-runner\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Denis Villeneuve<\/a> is the latest in a long-line of big-budget directors to fight for their films to be released in theaters only at first. <\/p>\n\n\n\n<p>However, just as Christopher Nolan before him failed due to health concerns with his film <em>Tenet<\/em>, <em>Dune<\/em> was ultimately released with a hybrid streaming and theatrical model.<\/p>\n\n\n\n<p>Simply put, if you thought it might be hard to <a href=\"https:\/\/www.premiumbeat.com\/blog\/universal-trolls-movie-theater-response\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">release a film during a pandemic<\/a>, which has seen theaters across the globe shutter and audiences often opt to stay home, it\u2019s doubly hard to release a film in theaters when you also release it online for free (for anyone who subscribes to your streaming service, in this case HBO Max).<\/p>\n\n\n\n<p>As such, <a href=\"https:\/\/www.imdb.com\/name\/nm0898288\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Villeneuve<\/a> lost his fight to keep <em>Dune<\/em> exclusively in theaters. Yet, the film was still able to hit its break-even point. Which means, it may have hit much greater box office numbers had it been released exclusively in theaters, or perhaps at any other given time.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-future-of-dune-part-ii\"><span id=\"the-future-of-dune-part-ii\">The Future of <em>Dune Part II<\/em><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GoAA0sYkLI0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>But, what does this spell for the future of <em>Dune<\/em> and for cinema? Well, it means a couple of things. For one, <a href=\"https:\/\/www.premiumbeat.com\/blog\/drive-in-movie-theaters-and-film-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">theaters aren\u2019t dead<\/a>. Having a film earn $300 million worldwide used to be unprecedented territory. Nowadays, it\u2019s run of the mill for a big-budget blockbuster, but it\u2019s still impressive nonetheless.<\/p>\n\n\n\n<p>It\u2019s also one of the top-grossing films to come out since the <a href=\"https:\/\/www.premiumbeat.com\/blog\/how-covid-changed-the-filmmaking-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">first pandemic shutdowns<\/a>. Many theaters, unfortunately, have closed since then. But, for the ones that were lucky enough to stay open, they were given a big hit to draw audiences back in.<\/p>\n\n\n\n<p>When <em>Dune<\/em> was sitting at around the $200 million box office mark, a sequel was finally officially greenlit. HBO and their partners were waiting to see if <em>Dune<\/em> would earn its keep, so to speak. And, apparently, at that point, it had done enough.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll perhaps never know just how well <em>Dune<\/em> did on streaming services in terms of how many new subscriptions it drew for HBO Max, or just in terms of general brand recognition. However, despite all the factors working against it, <em>Dune\u2019s<\/em> box office returns and favorable reviews alone have proven that a big-budget feature can still justify keeping the lights on at your local movie theater.<\/p>\n\n\n\n<p>And, with Villeneuve\u2019s request that <em>Dune Part II <\/em>be released in theaters only when it comes out two years from now, he\u2019s further working to ensure that theaters will be here to stay long into the future.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Fore more industry insights and filmmaking tips, check out these articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/5-reasons-why-david-lynchs-dune-kind-of-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">5 Reasons Why David Lynch\u2019s Dune Kind of Rules<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/history-and-revival-four-three-ratio\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Exploring the History and Revival of the 4:3 Ratio<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/lamb-arthouse-horror\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Lamb: Arthouse Horror and the Rise of a New Genre<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/invisible-man-teach-suspense-filmmakers\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">What \u201cThe Invisible Man\u201d Can Teach Aspiring Suspense Filmmakers<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/a24-vs-marvel-pt-2-why-this-debate-is-necessary-but-sucks\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">A24 vs Marvel Pt 2: Why This Debate Is Necessary (But Sucks)<\/a><\/li><\/ul>\n\n\n\n<p><em>Cover image via <a href=\"https:\/\/www.warnerbros.com\/movies\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Warner Bros<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s explore what this Dune sequel will need to do to give cinema a second chance, and a new life, in our hybrid streaming\/theatrical future.<\/p>\n","protected":false},"author":76,"featured_media":161387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715],"tags":[6733,857,4202,1749,6734],"class_list":["post-class-post-161331","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-tag-dune","post-class-tag-industry-2","post-class-tag-sci-fi","post-class-tag-science-fiction","post-class-tag-sequel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Box Office Divide: How a Dune Sequel May Save Cinema<\/title>\n<meta name=\"description\" content=\"Let&#039;s explore what this Dune sequel will need to do to give cinema a second chance, and a new life, in our hybrid streaming\/theatrical future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/dune-sequel-may-save-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Box Office Divide: How a &quot;Dune&quot; 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