{"id":161908,"date":"2021-11-24T06:00:00","date_gmt":"2021-11-24T12:00:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=161908"},"modified":"2021-11-23T16:45:28","modified_gmt":"2021-11-23T22:45:28","slug":"drone-videography-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/drone-videography-pros-and-cons\/","title":{"rendered":"Pros and Cons: Is Drone Videography Still Viable?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-a-look-into-the-state-of-drone-videography-to-see-if-it-s-still-a-viable-form-of-production-or-a-passing-trend\"><span id=\"a-look-into-the-state-of-drone-videography-to-see-if-its-still-a-viable-form-of-production-or-a-passing-trend\">A look into the state of drone videography to see if it\u2019s still a viable form of production, or a passing trend.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It feels like ages ago but, in reality, the first time I saw a <a href=\"https:\/\/www.premiumbeat.com\/blog\/dji-new-mini-se-drone\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">drone camera flying<\/a> through the sky was probably less than ten years ago. A friend had picked one up and was flying it around a park near our production studio. We were excited to see how easy it was to control and maneuver around in the air.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were even more excited to take the drone back into the offices and check out the footage. Simply put, as many who have dabbled in <a href=\"https:\/\/www.premiumbeat.com\/blog\/iphone-facial-capture-drone-video-show\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">drone videography<\/a> themselves over the years can attest, it looked amazing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was truly game-changing technology, unlocking aerial videography that <meta charset=\"utf-8\">previously could&#8217;ve only be shot from highly expensive <a href=\"https:\/\/www.premiumbeat.com\/blog\/shoot-aerial-footage-drone-vs-helicopter\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">helicopter rentals<\/a> or the like.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flash forward to several years later\u2014everyone and their twelve-year-old cousin has a <a href=\"https:\/\/www.premiumbeat.com\/blog\/dji-announces-air-2s-drone\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">drone camera<\/a> buzzing around in the sky. The cameras and drones themselves are both <a href=\"https:\/\/www.premiumbeat.com\/blog\/dji-mavic-air-2-why-buy\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">more affordable<\/a> and much more sophisticated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, has the market for drones ever really developed\u2014or is it a passing fad?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-state-of-drone-videography\"><span id=\"the-state-of-drone-videography\">The State of Drone Videography<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GhKWU3nMeao?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When first introduced, I was working in a small video production agency. <a href=\"https:\/\/www.premiumbeat.com\/blog\/sony-new-airpeak-drone\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Drone videography<\/a> was indeed a hot selling point. We added an \u201caerial videography\u201d section to our website and were sure to tell any client that would listen about our new \u201cdrone video\u201d package, which we offered as an upgrade for any other type of project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It took a little while to get going, but once current clients (and potential clients) saw the <a href=\"https:\/\/www.premiumbeat.com\/blog\/8-flight-tips-drone-footage\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">aerial footage<\/a> soaring above their office building, or their corporate event, or even just BTS footage of their commercial shoots, they were indeed quite impressed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I also saw freelance friends who were excited about drone videography go out and buy drone camera rigs of their own. They went out for certifications and honed their skills hoping to get hired on for different production shoots and projects. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was an exciting time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, eventually, we saw the numbers for drone videography begin to fall off. Clients were always impressed with it but chose to upgrade less and less, unless the project specifically needed <a href=\"https:\/\/www.shutterstock.com\/blog\/the-future-of-drones-photography-film-video-production\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">aerial footage<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where I think the <a href=\"https:\/\/www.shutterstock.com\/blog\/travel-photography-drones\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">drone videography industry<\/a> is currently at\u2014it\u2019s fantastic technology, but when do you actually need <a href=\"https:\/\/www.shutterstock.com\/blog\/abstract-aerial-landscapes\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">aerial footage<\/a>?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-uses-for-drone-videography\"><span id=\"uses-for-drone-videography\">Uses for Drone Videography<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TtzKP9EiM_4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I believe the biggest issue with drone videography doesn\u2019t have anything to do with the technology or the operators themselves, but rather clients and expectations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll get a bit more into how to market and sell drone videography below, but here are some of the basic functions of drone videography as dictated by the market, in general.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Provide setting and context<\/li><li>Survey land or facilities<\/li><li>\u201cEye-in-the-sky\u201d POVs<\/li><li>Track high-speed motion or movement<\/li><li>Capture picturesque landscapes<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">From a client perspective, drone video is often thought of in terms of function. How or what can a drone capture with a camera that you can\u2019t from standing on the ground? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The crux of the majority of these functions has to do with perspective, a clear benefit from recording footage from such a high angle and with so much movement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other types of <a href=\"https:\/\/www.shutterstock.com\/blog\/get-best-image-quality-dji-drones\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">drone videography<\/a> can be much more creative and fun, but are often more rare in terms of clients needing tracking (a <a href=\"https:\/\/www.premiumbeat.com\/blog\/car-chase-scenes-evolution\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">car chase scene<\/a>, perhaps) or <a href=\"https:\/\/www.shutterstock.com\/blog\/cosmic-encounters-otherworldly-landscapes-from-around-the-globe\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">picturesque landscapes<\/a> (<a href=\"https:\/\/www.shutterstock.com\/blog\/real-estate-marketing-according-to-data\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">real estate videos<\/a>, for example).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-market-drone-videography\"><span id=\"how-to-market-drone-videography\">How to Market Drone Videography<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9mzwPoxKxEw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So, the real question today actually comes down to marketing. How do you market drone videography in a world where this technology is no longer considered new? Again, the answer comes down to function\u2014as well as education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clients need to see a value proposition. Not only for drone videography, but for <a href=\"https:\/\/www.premiumbeat.com\/blog\/video-production-global-and-remote\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">video production<\/a>, in general. Here\u2019s the formula: \u201cThis video project will help your company make money by (blank).\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore: \u201cThis aerial drone videography will help your video be more successful, and make your company more money by . . . \u201d Adding perspective and production value that cameras on the ground simply can\u2019t offer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For all of the uses above, drone videography is a slam dunk. However, the trick is to educate clients into just how much these different perspectives are needed to help videos really shine with creativity and professionalism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, whether you\u2019re looking to just add a few aerial shots into any run-of-the-mill video project\u2014from television spots to <a href=\"https:\/\/www.shutterstock.com\/blog\/start-wedding-videography-business\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">wedding videos<\/a><meta charset=\"utf-8\">\u2014it\u2019s up to you to find the best way to show your clients that these aerials will take your video to the next level.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Need a few more filmmaking tips, tricks, and advice? We&#8217;ve got you covered:  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/writers-guide-to-practical-editing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Revise, Revise, Revise \u2014 A Writer\u2019s Guide to Practical Editing<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/how-covid-changed-the-filmmaking-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">How COVID Has Changed the Filmmaking Industry<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/last-of-us-fan-film-bmpcc-6k\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The \u201cLast of Us\u201d Fan Film Shot with the BMPCC 6K<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-edit-flashback-sequences\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Flashback Sequence Effects Tool Kit<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/lumix-bs1h-sony-fx6\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">LUMIX BS1H\/Sony FX6: Pros and Cons of a Camera in a Box<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cover image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/drone-pilotage-sunset-521421886\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Dmitry Kalinovsky<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look into the state of drone videography to see if it\u2019s still a viable form of production, or a passing trend.<\/p>\n","protected":false},"author":76,"featured_media":161924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5340,583],"tags":[989,4269,988,5573],"class_list":["post-class-post-161908","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-video-gear","post-class-category-video-production-2","post-class-tag-aerial","post-class-tag-aerial-footage","post-class-tag-aerial-photography","post-class-tag-aerial-shots"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pros and Cons: Is Drone Videography Still Viable?<\/title>\n<meta name=\"description\" content=\"A look into the state of drone videography to see if it\u2019s still a viable form of production, or a passing trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/drone-videography-pros-and-cons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pros and Cons: Is Drone Videography Still Viable?\" \/>\n<meta property=\"og:description\" content=\"A look into the state of drone videography to see if it\u2019s still a viable form of production, or a passing trend.\" \/>\n<meta property=\"og:url\" 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