{"id":162387,"date":"2021-12-15T11:40:10","date_gmt":"2021-12-15T17:40:10","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=162387"},"modified":"2022-03-30T13:25:14","modified_gmt":"2022-03-30T18:25:14","slug":"battling-the-youtube-algorithm","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/battling-the-youtube-algorithm\/","title":{"rendered":"Battling Against the YouTube Algorithm"},"content":{"rendered":"\n<h2 id=\"after-a-year-of-working-semi-consistently-on-youtube-heres-how-my-channel-did-and-where-i-see-it-going-in-the-future\" class=\"wp-block-heading\">After a year of working semi-consistently on YouTube, here&#8217;s how my channel did, and where I see it going in the future.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In my opinion, there are two types of YouTube creators. First, there&#8217;s the creator that posts their video and immediately gets back to work on the next one. They hope for the best, but accept that all they can do is upload a final product they&#8217;re proud of while keeping their head down. They probably sleep well at night, too. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other type of YouTube creator is the one who posts their videos and spends the next 24-72 hours obsessively looking at YouTube studio, carefully watching the &#8220;Ranking by Views&#8221; and the &#8220;Average View Duration,&#8221; as well as all the other metrics of which YouTube provides. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which YouTube creator do I identify with? Unfortunately, the latter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, today, we&#8217;re going to talk about what I learned from this past year while dedicating around 30% of my energy to actual time spent working on videos while giving 90% of my energy obsessing over analytics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While I didn&#8217;t really shift the types of videos I was making, I still tried to appease the algorithm\u2014somewhat<meta charset=\"utf-8\">\u2014to have high average watch time and retention. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did I succeed? Did the algorithm win the battle? Does any of this matter? Is anyone reading this? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few of my takeaways . . . <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"overall-analytics\" class=\"wp-block-heading\">Overall Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8eoPoc5gLcs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\">As of writing this article, my channel currently has 6,066 subscribers. In total this year, I uploaded nine videos. Yesterday, I received my &#8220;2021 Year in Review&#8221; email from YouTube\/Google that provides a quick wrap-up on my analytics for the whole year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For 2021, the channel racked up about 400,000 minutes of watch time and 100,000 total views. Compared to 2020 (the first year for the channel), these stats are much &#8220;better.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There were two major boosts to the channel this year. The first, <a href=\"https:\/\/www.youtube.com\/c\/BraeHunziker\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">a bigger YouTuber<\/a> happened to share my  Instagram post (that was linked to my recent video) on his Stories, urging his followers to check out my channel. I guess influencers are called influencers for a reason, because that gave me almost a 1,000 subscriber boost. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, another YouTuber released <a href=\"https:\/\/youtu.be\/OxcsUAkGkP4\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">an entire video highlighting my channel<\/a>, with the intention of urging his subscribers to check out my channel. Again, incredibly fortunate for the subscriber count. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While one of the key principals to growth on the <a href=\"https:\/\/www.premiumbeat.com\/blog\/youtube-removes-dislike-count\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">YouTube platform<\/a> is sticking to a consistent upload schedule, I couldn&#8217;t have been more inconsistent with my uploading. To start the year, I posted one video in January, then nothing until August. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, this begs the question, why am I even <a href=\"https:\/\/www.premiumbeat.com\/blog\/youtube-channels-for-filmmakers-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">talking about YouTube<\/a> because clearly I&#8217;m not a &#8220;YouTuber.&#8221; Well, while I went over six months between uploading, I still worked on the YouTube videos in that time, I just didn&#8217;t upload anything. So, it still feels like I worked on the channel the whole year. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"294\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg\" alt=\"YouTube Analytics \" class=\"wp-image-162388\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg?resize=300,117 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg?resize=277,108 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg?resize=359,140 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg?resize=543,211 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg?resize=560,218 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2021\/12\/Analytics-1.jpg?resize=150,58 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption><em>YouTube audience analytics.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, once I started uploading again\u2014big surprise<meta charset=\"utf-8\">\u2014the audience came back! A mix between new and old viewers started tuning back in pretty much right when I upload, every time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing new there. However, it goes to show that my biggest bumps in traffic are from uploads, not the algorithm giving the channel a boost at different times and different days. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-winners\"><span id=\"the-winners\">The Winners<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wTsg2RbPT9E?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video took six months to make. It&#8217;s easily the longest video on the channel and probably will be the longest I make. Did the six months it took to make this consist of non-stop work? No. Did I try to cut this up into individual videos? Yes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The end result was a mixture of perfectionism and being in a creative rut that manifested in not publishing anything for over six months. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s talk about the numbers!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the year, this video was my most-watched, coming in at a whopping 7,225 views. Incredibly underwhelming by YouTube standards, right? However, because of the video&#8217;s length, it did have a watch time of just under 1,000 hours, with an average eight minute view duration. And, according to YouTube, brought in almost 400 subscribers. That&#8217;s a W in my book<meta charset=\"utf-8\">\u2014I guess? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, because I&#8217;d been creatively stuck on this video for so many months, seeing this through unclogged the drain, so to speak. I was able to get back to work with putting out videos semi-consistently. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"the-losers\" class=\"wp-block-heading\">The Losers<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F9fDU3OZ8w0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video might be a perfect demonstration of why me and the algorithm don&#8217;t get along. This is easily my favorite video I made this year. It actually has a cohesive structure, with a goal, that has an ending. A crazy idea for a <a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-create-successful-youtube-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">YouTube video<\/a>, right? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While most of my videos are presented as a &#8220;here&#8217;s me doing a thing&#8221; structure with pretty music placed over the footage, I shot this one with a lot of intent behind most of the shots. This video has 2,568 views. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, why did it perform the worst? I think there are three reasons. First, the moment I hit &#8220;Public&#8221; on this video and shared my accompanying Instagram post linking to the video, Instagram crashed for almost the whole day. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usually, the traffic I get from the Instagram posts boosts the initial engagement and traffic to the videos. Like anything with YouTube, I can only be so sure of what helps and doesn&#8217;t help the algorithm<meta charset=\"utf-8\">\u2014but I don&#8217;t think that helped much. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, the featured thumbnail and images in the video are black and white. <a href=\"https:\/\/www.shutterstock.com\/blog\/black-and-white-photography-guide\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Black and white photography<\/a> doesn&#8217;t perform near as well as color on <a href=\"https:\/\/www.shutterstock.com\/blog\/youtube-timestamps-guide\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">YouTube<\/a> or <a href=\"https:\/\/www.shutterstock.com\/blog\/make-money-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Instagram<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Third, I used <a href=\"https:\/\/www.premiumbeat.com\/royalty-free-music\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">songs I didn&#8217;t have a license<\/a> to so I received a copyright claim, and I&#8217;m pretty sure this doesn&#8217;t help your chances of Google sharing your video. Am I wrong? Am I paranoid? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The black and white thing really bugs me, though. I get it, but this is where we&#8217;re at, I suppose. While I might run for the hills and only shoot color film stock and use bright, vibrant imagery, I refuse to <em>not<\/em> shoot what I want to shoot for the sake of the big &#8220;A&#8221; (that&#8217;s what I&#8217;m going to call it). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onward and upward. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 id=\"whats-next\" class=\"wp-block-heading\">What&#8217;s Next?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who the hell knows. Every day I go back and forth from wanting to make &#8220;this&#8221; kind of video or &#8220;that&#8221; kind of video. The days consistent of watching or seeing other creators&#8217; work and wishing my stuff looked or felt like theirs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile I know, at the end of the day, none of that matters. Once I start shooting, I always end up shooting what I want, how I want. So, really, it&#8217;s just about keeping up the motivation to keep shooting and keep uploading. That&#8217;s the key right? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I mean, I know it&#8217;s the key and I know that&#8217;s how the audience will continue to grow, it&#8217;s just hard to keep up the motivation when your channel is such a slow burn. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/M46MxndCLqY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\">My videos are slow and static. Meaning, the pacing is slow compared to most of what&#8217;s super-popular on YouTube, so I understand if people get bored and check out. They&#8217;re static because I&#8217;m always making them myself and don&#8217;t have anyone to help film. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free-roaming camera style of most <a href=\"https:\/\/www.premiumbeat.com\/blog\/jim-cummings-youtube-series-filmmaking\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">YouTube content<\/a> doesn&#8217;t exist here, so sometimes I think people tune out because of that, as well. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My point is, the channel has always been a slower, more boring approach to the usual stuff you might find in the photography sphere. So, I&#8217;m not really surprised the channel isn&#8217;t bigger than it is. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do I hope it gets bigger over time? Of course. But, I&#8217;m not going to make content that follows suit with everything else on the platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, please excuse me while I download <a href=\"https:\/\/www.premiumbeat.com\/blog\/starting-your-tiktok-channel\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">TikTok<\/a> and try to understand what the youth is into these days. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">PremiumBeat is chock-full of places to start as an emerging filmmaker. These are just a few:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/filmmakers-guide-establishing-shot\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">The Filmmaker\u2019s Guide to the Establishing Shot<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/youtubers-for-creative-cinematography-inspiration\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">5 YouTubers to Follow for Creative Cinematography<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/drone-videography-pros-and-cons\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Pros and Cons: Is Drone Videography Still Viable?<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/writers-guide-to-practical-editing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Revise, Revise, Revise \u2014 A Writer\u2019s Guide to Practical Editing<\/a><\/li><li><a href=\"https:\/\/www.premiumbeat.com\/blog\/ursa-g2-realtime-capture-workhorse\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">URSA G2: The New Workhorse for Realtime Capture and Indie Filmmakers<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>After a year of working semi-consistently on YouTube, here&#8217;s how my channel did, and where I see it going in the future.<\/p>\n","protected":false},"author":130,"featured_media":162391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[715,583],"tags":[75,6411,6341],"class_list":["post-class-post-162387","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-category-video-production-2","post-class-tag-youtube","post-class-tag-youtube-channels","post-class-tag-youtuber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Battling Against the YouTube Algorithm<\/title>\n<meta name=\"description\" content=\"After a year of working semi-consistently on YouTube, here&#039;s how my channel did, and where I see it going in the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/battling-the-youtube-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battling Against the YouTube Algorithm\" \/>\n<meta property=\"og:description\" content=\"After a year of working semi-consistently on YouTube, here&#039;s how my channel did, and where I see it going in the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/battling-the-youtube-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-15T17:40:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-30T18:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2021\/12\/15092912\/YouTube-analytics-Cover-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Logan Baker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta 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