{"id":173744,"date":"2022-09-02T11:07:55","date_gmt":"2022-09-02T16:07:55","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=173744"},"modified":"2022-09-07T07:05:27","modified_gmt":"2022-09-07T12:05:27","slug":"the-rings-of-power-and-the-future-of-streaming","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/the-rings-of-power-and-the-future-of-streaming\/","title":{"rendered":"How “The Rings of Power” Might Shape the Future of Streaming"},"content":{"rendered":"\n

Let’s take a quick look at the high-stakes behind Amazon’s unprecedented streaming show investment\u2014The Rings of Power.<\/em><\/span><\/h2>\n\n\n\n

Quite like how the fate of Middle Earth was in the hands of a Hobbit, it’s fitting that the fate of the world of streaming content might come down to a hobbit. Or, more accurately, a whole cast of hobbits, dwarves, elves, humans, and their heroic adventures across Middle Earth. <\/p>\n\n\n\n

I’m not a Tolk-lore expert but, I’m pretty excited at the prospects of a completely new Lord of the Rings<\/em> show.<\/p>\n\n\n\n

Like many who work in film and video, I’m equally interested to see how well this show does, both critically and commercially. Will it be a hit or a bomb, as they say?<\/p>\n\n\n\n

While I have no actual stakes in this show being successful or not, all of us in film and video might feel the repercussions on how it lands. Amazon has put a tremendous amount of money into this project. To be specific, a $250 million investment<\/a> just for the television rights. As well as another reported commitment of at least $1 billion USD to make five seasons of the program.<\/p>\n\n\n\n

With Jeff Bezos<\/a> reportedly being involved in the development through and through, The Rings of Power<\/em><\/a> is setting up to be a flashpoint for streaming content, in general. <\/p>\n\n\n\n

If it goes well, we might see a doubling-down of efforts from Amazon and their streaming rivals, pushing budgets even higher. <\/p>\n\n\n\n

However, if it flops, this might spell the end of the lavish days of the streaming wars.<\/p>\n\n\n\n

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The Rings of Power<\/em><\/span><\/h3>\n\n\n\n
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