{"id":173814,"date":"2022-09-05T09:57:39","date_gmt":"2022-09-05T14:57:39","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=173814"},"modified":"2022-09-06T13:38:58","modified_gmt":"2022-09-06T18:38:58","slug":"video-business-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/video-business-on-linkedin\/","title":{"rendered":"How to Grow Your Video Business on LinkedIn"},"content":{"rendered":"\n

An expert guide to drumming up business for your brand.<\/span><\/h2>\n\n\n\n

In fun forgotten piece of cinema history, it\u2019s reported that when Thomas Edison received the patent for his movie camera, the Kinetograph, in 1882, he immediately took a selfie with it and posted the update to his Instagram with the hashtag \u201c#blessed\u201d attached.<\/p>\n\n\n\n

After all, that\u2019s good marketing.<\/p>\n\n\n\n

And as amusing as that made-up anecdote might (or might not) be to you, it\u2019s meant to illustrate a point about the modern age of marketing and brand recognition. You\u2019re only as connected and out there as you make yourself.<\/p>\n\n\n\n

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Image via Grusho Anna<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n

This means to succeed and grow a business\u2014especially in film or video production\u2014in today\u2019s day and age, you need to be active on social media and work to stay engaged with your audience and prospective clients.<\/p>\n\n\n\n

Let\u2019s focus today\u2019s lesson on the art of LinkedIn business development. Here are the best tips for growing your video business via LinkedIn: whether you\u2019re a solo shooter, a small video editing team leader, or a large video agency marketing\/sales executive.<\/p>\n\n\n\n

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1. Create Your Company\/Brand Page<\/span><\/h3>\n\n\n\n

In the past we’ve covered how to create and build your own personal LinkedIn account<\/a> as a film and video professional. However, sometimes that\u2019s not enough to succeed in this industry. This is especially true if you\u2019ve decided to establish yourself as a brand or company rather than as person.<\/p>\n\n\n\n

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May individuals may choose to establish their own brand. More and more, creatives find themselves banding together to create small LLCs or collectives where they can share work, clients, and resources. Regardless of how you get there, if you do have your own company or brand to promote, starting a company\/brand page on LinkedIn is your first step.<\/p>\n\n\n\n

For the simple nuts-and-bolts, follow this guide<\/a> on LinkedIn\u2019s own page.<\/p>\n\n\n\n

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2. Include All of Your Marketing Materials<\/span><\/h3>\n\n\n\n

We\u2019re assuming here that if you have your own (or are part of an established) video production company, you will have your own marketing materials and assets. These include a logo, marketing copy (outlining who you are and what you do \/ services you offer), and, ideally, a sizzle reel.<\/p>\n\n\n\n

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Editable vector file via sapureceh_99<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n

(Don\u2019t have a sizzle reel? Here\u2019s why you need one<\/a>. Plus, here’s all the assets you need to make one<\/a>.)<\/p>\n\n\n\n

LinkedIn doesn\u2019t allow for too much information, but filling out all of the relevant info about your company and uploading all your images and assets is an easy way to make your brand look real and professional.<\/p>\n\n\n\n

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3. Establish a Point of Contact<\/span><\/h3>\n\n\n\n

The real trick for building business for your brand on LinkedIn is to establish a clear and thorough line of contact. If you\u2019re a company with a small marketing team or interns, don\u2019t pawn off the work of maintaining communications with someone who might not be as interested in growing your business as you are.<\/p>\n\n\n\n

Many businesses will put a generic welcome post on their LinkedIn profile with an easy-to-click \u201ccontact us\u201d option that usually directs to a catch-all email. While this might be an excellent method to keep lines open, I\u2019d recommend against keeping things vague and general in favor of letting people know exactly whom they will be reaching out to.<\/p>\n\n\n\n

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4. Connect Your Brand to Your Profile<\/span><\/h3>\n\n\n\n

If you want to get new clients and work on LinkedIn, put yourself as the main contact point and keep yourself reliable. If this means putting your name and profile on the page so that people know who to follow up with, do that.<\/p>\n\n\n\n

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