{"id":17717,"date":"2013-01-31T01:00:58","date_gmt":"2013-01-31T06:00:58","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=17717"},"modified":"2013-01-31T08:49:25","modified_gmt":"2013-01-31T13:49:25","slug":"lessons-in-creativity-from-pixar","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/lessons-in-creativity-from-pixar\/","title":{"rendered":"Lessons in Creativity from Pixar"},"content":{"rendered":"<h2 id=\"in-this-post-weve-rounded-up-some-of-the-top-tips-on-how-to-be-a-better-creative-from-some-of-the-creative-experts-at-pixar\">In this post, we&#8217;ve rounded up some of the top tips on how to be a better creative from some of the creative experts at PIXAR!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18373\" title=\"Creative Inspiration\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/01\/creative-inspiration.jpg\" alt=\"Creative Inspiration\" width=\"490\" height=\"50\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration.jpg 490w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration.jpg?resize=300,31 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration.jpg?resize=277,28 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration.jpg?resize=359,37 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration.jpg?resize=150,15 150w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>Learning how to be more creative is going to benefit you, whatever creative field you are in. \u00a0Whether you&#8217;re working by yourself or collaborating with others keeping your creativity sharp and fresh will make you stand out. \u00a0In this post, we&#8217;ve collected tips from folks who know a thing or two about creativity &#8211; the animation masterminds at PIXAR.<\/p>\n<h3 id=\"former-dean-of-pixar-university-on-creative-collaboration\">Former dean of Pixar University on Creative Collaboration<\/h3>\n<p>This first video presentation from Randy Nelson, the former dean of Pixar University, is well worth a watch for any creative professional, as he shares some of the secret sauce of Pixar&#8217;s own method of creative collaboration.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QhXJe8ANws8\" frameborder=\"0\" width=\"490\" height=\"270\"><\/iframe><\/p>\n<h3 id=\"becoming-a-better-storyteller\"><span style=\"font-size: 1.17em;\">Becoming a better storyteller<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: right; margin-right: 10px; margin-left: 10px;\" src=\"https:\/\/collider.com\/wp-content\/uploads\/pixar-animation-studios.jpg\" alt=\"How to be a better creative - Tips from PIXAR\" width=\"151\" height=\"113\" \/>The story is a fundamental component to any creative endeavour. \u00a0It&#8217;s what is going to draw people in and connect with them emotionally. Whether you&#8217;re creating a 30 second TV ad, composing a photograph, or writing up a 140 tweet. Humans are hard wired to make meaning &#8211; to tell a story, with whatever components they are presented with.<\/p>\n<p><strong>Becoming a better story teller will make you a better creative.<\/strong><\/p>\n<p>Back in 2012 Emma Coats (<a title=\"Emma Coats on Twitter\" href=\"http:\/\/twitter.com\/lawnrocket\" target=\"_blank\" data-wpel-link=\"external\">@lawnrocket<\/a>) a story board artist at Pixar, tweeted <strong>these 22 story rules used at Pixar<\/strong> to help craft their stories.<\/p>\n<p><em>#1: You admire a character for trying more than for their successes.<\/em><\/p>\n<p><em><\/em><em>#2: You gotta keep in mind what\u2019s interesting to you as an audience, not what\u2019s fun to do as a writer. They can be v. different.<\/em><\/p>\n<p><em><\/em><em>#3: Trying for theme is important, but you won\u2019t see what the story is actually about til you\u2019re at the end of it. Now rewrite.<\/em><\/p>\n<p><em><\/em><em>#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.<\/em><\/p>\n<p><em>#5: Simplify. Focus. Combine characters. Hop over detours. You\u2019ll feel like you\u2019re losing valuable stuff but it sets you free.<\/em><\/p>\n<p><em>#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?<\/em><\/p>\n<p><em>#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.<\/em><\/p>\n<p><em>#8: Finish your story, let go even if it\u2019s not perfect. In an ideal world you have both, but move on. Do better next time.<\/em><\/p>\n<p><em>#9: When you\u2019re stuck, make a list of what WOULDN\u2019T happen next. Lots of times the material to get you unstuck will show up.<\/em><\/p>\n<p><em>#10: Pull apart the stories you like. What you like in them is a part of you; you\u2019ve got to recognize it before you can use it.<\/em><\/p>\n<p><em>#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you\u2019ll never share it with anyone.<\/em><\/p>\n<p><em>#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th \u2013 get the obvious out of the way. Surprise yourself.<\/em><\/p>\n<p><em>#13: Give your characters opinions. Passive\/malleable might seem likable to you as you write, but it\u2019s poison to the audience.<\/em><\/p>\n<p><em>#14: Why must you tell THIS story? What\u2019s the belief burning within you that your story feeds off of? That\u2019s the heart of it.<\/em><\/p>\n<p><em>#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.<\/em><\/p>\n<p><em>#16: What are the stakes? Give us reason to root for the character. What happens if they don\u2019t succeed? Stack the odds against.<\/em><\/p>\n<p><em>#17: No work is ever wasted. If it\u2019s not working, let go and move on &#8211; it\u2019ll come back around to be useful later.<\/em><\/p>\n<p><em>#18: You have to know yourself: the difference between doing your best &amp; fussing. Story is testing, not refining.<\/em><\/p>\n<p><em>#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.<\/em><\/p>\n<p><em>#20: Exercise: take the building blocks of a movie you dislike. How d\u2019you rearrange them into what you DO like?<\/em><\/p>\n<p><em>#21: You gotta identify with your situation\/characters, can\u2019t just write \u2018cool\u2019. What would make YOU act that way?<\/em><\/p>\n<p><em>#22: What\u2019s the essence of your story? Most economical telling of it? If you know that, you can build out from there.<\/em><\/p>\n<p>If you&#8217;re after even more insight on what it takes to craft a Pixar story then check out this <a title=\"Become a better storyteller\" href=\"http:\/\/gointothestory.blcklst.com\/2012\/02\/gits-qa-part-2-mary-coleman-pixar.html\" target=\"_blank\" data-wpel-link=\"external\">5 part interview with Mary Coleman<\/a>, a senior development executive at Pixar, over on <a title=\"Become a better story teller\" href=\"http:\/\/gointothestory.blcklst.com\/2012\/02\/gits-qa-part-2-mary-coleman-pixar.html\" target=\"_blank\" data-wpel-link=\"external\">Go Into The Story.com<\/a> or check out this funny TED talk from Pixar director Andrew Stanton (<em>Finding Nemo, Wall-E<\/em>).<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/embed.ted.com\/talks\/andrew_stanton_the_clues_to_a_great_story.html\" frameborder=\"0\" scrolling=\"no\" width=\"490\" height=\"270\"><\/iframe><\/p>\n<h3 id=\"editing-an-animated-pixar-feature-film\">Editing an animated Pixar Feature Film<\/h3>\n<p>The films at Pixar take about 4 years to make each, and during that time, they&#8217;re always changing &#8211; sometimes drastically, right up until release. If you&#8217;ve ever wondered <strong>what its like to edit an animated feature film<\/strong>\u00a0then these links will give you plenty of juicy information, advice and insight into the post-production process at Pixar.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/jonnyelwyn.co.uk\/wp-content\/uploads\/2012\/08\/editfestla_2.jpeg\" alt=\"Pixar creativity lessons, editing an animated feature film\" width=\"420\" height=\"315\" \/><\/p>\n<p>Bobbie O Steen has written up an excellent article in <a title=\"How to edit an animated feature film - Editing BRAVE\" href=\"http:\/\/www.bobbieosteen.com\/wp-content\/uploads\/CEMag-Pixar.pdf\" target=\"_blank\" data-wpel-link=\"external\">Cinema Editor magazine<\/a> about Nicholas C Smith&#8217;s (A.C.E) bear of an editorial journey on <em>Brave<\/em>. Bobbie has posted a <a title=\"Editing the animated feature film Brave\" href=\"http:\/\/www.bobbieosteen.com\/wp-content\/uploads\/CEMag-Pixar.pdf\" target=\"_blank\" data-wpel-link=\"external\">free pdf of the article on her site<\/a>. Nicholas gave a presentation at Edit Fest which you can &#8216;experience in review&#8217; over\u00a0<a title=\"EDIT FEST - LA\" href=\"http:\/\/jonnyelwyn.co.uk\/film-and-video-editing\/edit-fest-la-the-view-from-the-internet\/\" target=\"_blank\" data-wpel-link=\"external\">in this post<\/a>.<\/p>\n<p>Art of the Guillotine also has a brilliant <a title=\"Editing a Pixar Film - Ken Schretzmann Interview\" href=\"http:\/\/www.aotg.com\/cuttingroom\/2012\/06\/27\/ken-schretzmann-editing-at-pixar-part-1\/\" target=\"_blank\" data-wpel-link=\"external\">two part interview with editor Ken Schretzmann<\/a>, who worked on <em>Monsters Inc.<\/em> and <em>Toy Story 2. <\/em>In the interview Ken talks about how he got his start as an editor and what its like to work at Pixar. He also discusses the editorial challenges of shaping a feature film 4 years in the making.<\/p>\n<p>The Soundworks Collection has some great behind the scenes looks at the post-production sound design work on a Pixar film. <em>Brave<\/em> made use of the cutting edge Dolby Atmos surround-sound technology as detailed in the video below. Also check out the <a title=\"Pixar Creativity\" href=\"http:\/\/soundworkscollection.com\/videos\/up\" target=\"_blank\" data-wpel-link=\"external\">sound design work on UP<\/a> and on <a title=\"Sound design on Pixar&#039;s Wall-E\" href=\"http:\/\/soundworkscollection.com\/videos\/walle\" target=\"_blank\" data-wpel-link=\"external\">Wall-E<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/44754809?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<h3 id=\"being-john-lasseter-a-day-in-the-life\">Being John Lasseter &#8211; A Day in the Life<\/h3>\n<p>Finally if you want something a bit more light hearted then check out this 25 minute documentary of a day in the life of Pixar director and CEO John Lasseter. If nothing else you&#8217;ll learn a few great tips for squeezing every possible productive moment out of your day, even if that does mean hiring a personal trainer, driver and two personal assistants to tell you what you&#8217;re doing next!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/m5HN3-l_f-U\" frameborder=\"0\" width=\"490\" height=\"270\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning how to be a better creative is crucial to all creative professionals regardless of what field you&#8217;re specifically in. Check out these great resources from the \u2026<\/p>\n","protected":false},"author":15,"featured_media":18788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[79,362,39],"tags":[755,1303,1497,5380,1496,1495,51,43,5376,48],"class_list":["post-class-post-17717","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-inspiration","post-class-category-sound-effects","post-class-category-video-editing","post-class-tag-animation","post-class-tag-creativity","post-class-tag-editorial","post-class-tag-inspiration","post-class-tag-john-lasseter","post-class-tag-pixar","post-class-tag-post-production","post-class-tag-tips","post-class-tag-video-editing","post-class-tag-workflow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lessons in Creativity from Pixar - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Learning how to be a better creative is crucial to all creative professionals regardless of what field you&#039;re specifically in. 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