{"id":178087,"date":"2022-12-09T09:42:41","date_gmt":"2022-12-09T15:42:41","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=178087"},"modified":"2022-12-09T09:53:36","modified_gmt":"2022-12-09T15:53:36","slug":"going-viral-on-tiktok-with-cg","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/going-viral-on-tiktok-with-cg\/","title":{"rendered":"Going Viral on TikTok with CG"},"content":{"rendered":"\n<p><strong>Already Been Chewed explains their animated Supra Boats spot that went viral in the first week.<\/strong><\/p>\n\n\n\n<p>Dallas-based creative studio <a href=\"https:\/\/www.alreadybeenchewed.tv\/\" data-wpel-link=\"external\" target=\"_blank\">Already Been Chewed <\/a>(ABC) has been posting their work for iconic brands on social media for years and one of the many things they\u2019ve learned is that CG doesn\u2019t do so well on TikTok.<\/p>\n\n\n\n<p>That\u2019s okay with ABC Founder and Creative Director Barton Damer because their goal has never been to create content that goes viral. But it\u2019s pretty amazing when it does, and that\u2019s exactly what happened last summer when ABC posted the hero video they created for Supra Boats\u2019 2023 release.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XHa_Egv6JF4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=1&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Made using a combination of <a href=\"https:\/\/www.maxon.net\/en\/cinema-4d\" data-wpel-link=\"external\" target=\"_blank\">Cinema 4D<\/a>, <a href=\"https:\/\/www.sidefx.com\/\" data-wpel-link=\"external\" target=\"_blank\">Houdini<\/a>, and<a href=\"https:\/\/www.maxon.net\/en\/redshift\" data-wpel-link=\"external\" target=\"_blank\"> Redshift<\/a>, the video got over a million views on TikTok in just the first week and killed it on Instagram and Twitter too.<\/p>\n\n\n\n<p>We talked with Damer, as well as ABC\u2019s Lead Motion Designer Bryan <a href=\"https:\/\/btalkish.com\" data-wpel-link=\"external\" target=\"_blank\">Talkish<\/a> and Lead VFX Artist Mark Fancher about their Supra Boats video, as well as the four beauty-shot videos they created to support it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-do-you-think-this-got-so-much-traction-on-tiktok\"><span id=\"why-do-you-think-this-got-so-much-traction-on-tiktok\"><strong>Why do you think this got so much traction on TikTok?<\/strong><\/span><\/h4>\n\n\n\n<p><strong>Damer: <\/strong>We\u2019re not really sure, especially since we usually play the game properly and post vertical versions of things, but I thought that was too claustrophobic in this case, so we posted the widescreen, and it blew up! Nobody posts anything widescreen on TikTok. It was exciting and Supra was thrilled, but we know we can\u2019t expect that to happen, even though it would be great.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/2.jpg\" alt=\"\" class=\"wp-image-178097\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/2.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/8.jpg\" alt=\"\" class=\"wp-image-178103\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/8.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"are-you-focused-mainly-on-social-media-these-days\" class=\"wp-block-heading\"><strong>Are you focused mainly on social media these days?<\/strong><\/h4>\n\n\n\n<p><strong>Damer:<\/strong> Yeah, our business model for the last five years has been mainly about social media rather than broadcast. We\u2019re basically creating movies that are 30 seconds long and they live on social media, primarily, though some make it into broadcast. That\u2019s just the way things are now, more people see things on social media so that\u2019s where clients want to spend their money.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"tell-us-how-you-came-up-with-the-interesting-concept-behind-the-hero-film\" class=\"wp-block-heading\"><strong>Tell us how you came up with the interesting concept behind the hero film<\/strong>?<\/h4>\n\n\n\n<p><strong>Damer: <\/strong>One of the challenges in our industry is figuring out how to do something that\u2019s never been done before or taking something to a level that hasn\u2019t been seen. The idea to form a product from nothing is not new, but we wanted to do that in a totally different way.<\/p>\n\n\n\n<p>So we thought about wakeboards and how their hulls interact with the water. If you\u2019re wakeboarding and going like 35 miles per hour, the wake is long enough to launch you high up into the air. I\u2019ve always been intrigued by the idea of the hull manipulating the water to form wakes or waves, so I wanted to start out with some manipulation of water forming a wave and the boat itself.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/4.jpg\" alt=\"\" class=\"wp-image-178099\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/4.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p>That\u2019s how we came up with the idea to use liquid to form the gel coat, which mixes with the lake water in the video and comes together to make the boat. Once the boat\u2019s moving along at more like a surf speed, everything is meant to feel like the parts are slamming together through the forces of water and wind.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"talk-about-your-process-for-animating-the-water\" class=\"wp-block-heading\"><strong>Talk about your process for animating the water.<\/strong><\/h4>\n\n\n\n<p><strong>Damer: <\/strong>As many people know, animating water is a huge undertaking in the 3D industry. We did some really intense animations inside C4D and combined then with Houdini liquid simulations.<\/p>\n\n\n\n<p><strong>Fancher: <\/strong>This spot has water FX interacting with nearly all aspects of the animation in over ninety percent of the frames. A lot of the shots were also very long, so it was a huge undertaking managing the collision data and sim times needed to keep the liquids flowing and stable throughout the shots.<\/p>\n\n\n\n<p>The whole spot takes place on a massive boat wake sim with whitewater. We built a generic version of the wake based on the hull geometry and wake technology featured in the boat, and we used it as much as we could.<\/p>\n\n\n\n<p>But there were certain instances where we needed to rerun it for custom scenarios, like the hull formation at the beginning, when boat parts come flying out of the water and for camera framings that were too tight or too wide, so we had to adjust the simulation resolution and domain size accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/6.jpg\" alt=\"\" class=\"wp-image-178101\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/6.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/5.jpg\" alt=\"\" class=\"wp-image-178100\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/5.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p>Then there were the water splashes. To achieve those, we brought almost all major parts of the boat, static and animated, into Houdini as alembic files. The animated parts were covered in water and used to influence the water splash velocities as the boat parts were flying into place.<\/p>\n\n\n\n<p>The static parts were positioned to receive the splashes and provided the collision information necessary to keep things looking realistic. Then, everything was re-exported as alembic files and brought back into Cinema 4D for final look dev and rendering.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"what-can-you-tell-us-about-the-leather-interior\" class=\"wp-block-heading\"><strong>What can you tell us about the leather interior?<\/strong><\/h4>\n\n\n\n<p><strong>Talkish: <\/strong>The leather interior was created using a series of deformers and vertex maps for the wrapping of the seats. After completing the initial animation and blocking of the seats resting into position, vertex maps were painted around the seams and folds of the cushions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/1.jpg\" alt=\"\" class=\"wp-image-178096\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/1.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/3.jpg\" alt=\"\" class=\"wp-image-178098\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/3.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p>The maps helped guide the influence of deformers placed around folds to articulate the cushions\u2019 flaps. It\u2019s very similar to weight painting on characters and feeding the maps into restriction tags on the deformers allowed for a very specific and controlled animation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"how-did-you-get-supra-boats-to-go-with-this-creative-concept\" class=\"wp-block-heading\"><strong>How did you get Supra Boats to go with this creative concept?<\/strong><\/h4>\n\n\n\n<p><strong>Damer: <\/strong>One of the challenges with creating a big 3D production like this is to not have the client dial back the creative. Supra was an amazing client and let us go crazy, which was really nice.<\/p>\n\n\n\n<p>Typically, though, we always start with an animatic out of C4D to lock in camera moves. We ask clients to sign off on how much time we\u2019re spending on the various bullet points, so they can say spend more time on this and less on that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/10.jpg\" alt=\"\" class=\"wp-image-178106\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/10.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"400\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2022\/12\/9.jpg\" alt=\"\" class=\"wp-image-178104\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2022\/12\/9.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We think of approved animatics as blueprints, just like you\u2019d have in construction. So when they sign off on the animatic, we are all agreeing that we are building a five-bedroom, three-bathroom house, and it will take two months.<\/p>\n\n\n\n<p>It\u2019s super important for clients to be educated and understand what they\u2019re approving when they sign off on the animatic. This industry is known for burning people out, but by holding to this process, we have been able to achieve a pretty normal work week of 40 to 45 hours for our team.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>For more CG-based interviews, check out these articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/2d-portraits-zbrush-and-maya\/\" data-wpel-link=\"internal\">Using ZBrush and Maya to Create 2D Portraits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/hellcat-boot-in-3d-interview\/\" data-wpel-link=\"internal\">HELLCAT Boot in 3D: An Interview with Already Been Chewed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/interview-with-3d-artist-vollut\/\" data-wpel-link=\"internal\">From Call of Duty Fan Edits to Music Videos for Russ: An Interview with 3D Artist Vollut<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Already Been Chewed explains their animated Supra Boats spot that went viral in the first week.<\/p>\n","protected":false},"author":175,"featured_media":178090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6677,720,6048],"tags":[284,1686,3073],"class_list":["post-class-post-178087","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-3d","post-class-category-cinema-4d","post-class-category-interview","post-class-tag-3d","post-class-tag-c4d","post-class-tag-cgi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going Viral on TikTok with CG - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Already Been Chewed explains their animated Supra Boats spot that went viral in the first week. 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