{"id":178278,"date":"2022-12-16T06:23:00","date_gmt":"2022-12-16T12:23:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=178278"},"modified":"2022-12-19T18:27:12","modified_gmt":"2022-12-20T00:27:12","slug":"pitch-advertising-agencies-and-clients","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/pitch-advertising-agencies-and-clients\/","title":{"rendered":"How to Pitch Your Services to Advertising Agencies and Clients"},"content":{"rendered":"\n

Bouncing from videography gig to gig is a slog. Try a few tips and tricks for getting in on that steady and lucrative advertising work.<\/span><\/h2>\n\n\n\n

Having worked in and out of freelance production for years, there are definitely some industry trends that are worth sharing with those just starting off on their film and video journeys. One piece of advice that comes up often has to do with simply finding consistent work.<\/p>\n\n\n\n

For many film and video professionals, a career can feel like a constant grind from one project to another. However, if you can get partnered either as a freelancer (or perhaps as a representative of your own small company) you can ensure that you have a lot of consistent\u2014and often very exciting\u2014work to bank on.<\/p>\n\n\n\n

So, taking a look at advertising agencies in particular, let\u2019s explore some of the specific things these types of clients look for in terms of video work, and how you can best position yourselves to land these lucrative clients.<\/p>\n\n\n\n

Showcase Your Talents<\/span><\/h3>\n\n\n\n

First and foremost, the trick to getting in with the best and most creative advertising agencies is to be one of the best and most creative artists in your own field. Whether that\u2019s honing your cinematography skills and versatility with different cameras, or building up a repertoire of cool and creative motion graphics and animated creations, having talent and showing it off are steps 1a and 1b.<\/p>\n\n\n\n

There are a few occasions where advertising agencies will be looking for large amounts of boring, bulk work from freelancers to help fill the gaps. But in general you want to spend as much time as possible building your value and creativity, not undercutting yourself by doing busy work at the cheapest rate possible.<\/p>\n\n\n\n

Stand Out in a Niche<\/span><\/h3>\n\n\n\n

Taking the advice above a step further, by far the best way to get noticed and integrated with a high-end advertising agency is to stand out in your own specific niche or field. For example, while there might be a lot of great DPs in your area, if you\u2019re the one who works best in lighting and shooting dark and moody scenes and sequences, you\u2019ll be the first call when an agency needs that particular look for a project.<\/p>\n\n\n\n

This is also true with editors. If you\u2019re already honestly drawn to a specific niche or style\u2014take comedy for example\u2014and you have a rich catalog of experience and examples to share with an agency when they need a specific skill set, it will help you stand out above the rest.<\/p>\n\n\n\n

Stay Up With Creative Trends<\/span><\/h3>\n\n\n\n

While you might want to cement yourself as a go-to creator for specific styles or looks, you also want to stay on top of industry and creative trends both within your niche and overall. As another example, if you\u2019re one of the best documentary filmmakers in your style and want to stay that way, you should absolutely keep up with what\u2019s happening in the world of documentary filmmaking in terms of cameras, technology, editing, and even how the documentary form is evolving across different streaming and content mediums.<\/p>\n\n\n\n

Advertising agencies do a lot of work internally to keep their creative energy fresh, so you should too if you want to make sure that your relationship is set to grow and expand for years to come.<\/p>\n\n\n\n

Make Connections (and Keep Them)<\/span><\/h3>\n\n\n\n

Also, for better or worse, advertising is just like any other industry in that it\u2019s all about who you know. And for those who might not have been born with the connections and introductions to big agencies directly, getting your name, face, and talents in front of the key agency decision makers is tough work.<\/p>\n\n\n\n

However if you\u2019re persistent and not afraid of rejection (which often comes early and often) you can find opportunities to share your work and pitch your services for various projects. And, once you do make a connection, you should absolutely do whatever you can to keep it healthy and strong. After all, their recommendations will often be your best way in with more agencies and clients.<\/p>\n\n\n\n

Always Be Open to New Opportunities<\/span><\/h3>\n\n\n\n

Finally, in the advertising world in particular, there\u2019s always ups and downs and lots of turnover. Just because you\u2019ve done a bunch of work with one agency this year doesn\u2019t mean it\u2019s guaranteed next year. And conversely, just because you were shut out on one project today, doesn\u2019t mean that same agency might not need you tomorrow.<\/p>\n\n\n\n

It\u2019s always great advice to stay open and active to finding new opportunities in the advertising world. Even if it feels like you\u2019re jammed packed with work for one month, you never know what\u2019s around the corner for the next\u2014so keep your skills up, check your email often, and try to always stay open, eager, and positive.<\/p>\n\n\n\n

For more industry and career development advice, check out some of these additional articles below.<\/p>\n\n\n\n