{"id":18707,"date":"2013-02-05T13:49:11","date_gmt":"2013-02-05T18:49:11","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=18707"},"modified":"2013-02-05T13:50:38","modified_gmt":"2013-02-05T18:50:38","slug":"grow-your-creative-business","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/grow-your-creative-business\/","title":{"rendered":"3 Inspirational Videos to Grow Your Creative Business"},"content":{"rendered":"<h2 id=\"grow-your-creative-business-negotiate-better-rates-and-learn-something-new-all-with-hand-drawn-illustrations\">Grow your creative business,\u00a0negotiate\u00a0better rates and learn something new &#8211; all with hand drawn illustrations.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19080\" title=\"Grow Your Creative Business\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/01\/creative-inspiration3.jpg\" alt=\"Grow Your Creative Business\" width=\"490\" height=\"50\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration3.jpg 490w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration3.jpg?resize=300,31 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration3.jpg?resize=277,28 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration3.jpg?resize=359,37 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/01\/creative-inspiration3.jpg?resize=150,15 150w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>Illustrated videos, the ones where people draw along on fast forward to a lengthy voice over, are becoming increasingly popular. I first encountered them through <a title=\"RSAnimate\" href=\"http:\/\/www.thersa.org\/events\/rsaanimate\" target=\"_blank\" data-wpel-link=\"external\">the RSA<\/a> a few years ago and still think they are the best execution of the idea that I&#8217;ve seen. Here are three great videos that should give you some inspirational ideas on <strong>how to grow your creative business and negotiate\u00a0better deals!<\/strong><\/p>\n<h3 id=\"the-science-of-persuasion\">The Science of Persuasion<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cFdCzN7RYbw\" frameborder=\"0\" width=\"490\" height=\"270\"><\/iframe><\/p>\n<p>What astounded me the most in this excellent look into the secrets of the Science of Persuasion was the huge returns that simply giving a mint made on the size of the tip. \u00a0The key to the idea of reciprocity is to &#8216;be the first to give in a personalised and unexpected way&#8217;. \u00a0A good example of this that I experienced myself was the free sweets that came in my order from <a title=\"Jigsaw 24\" href=\"http:\/\/www.jigsaw24.com\/\" target=\"_blank\" data-wpel-link=\"external\">Jigsaw24<\/a>, when I ordered a <a title=\"Which Harddrive Should I buy?\" href=\"http:\/\/jonnyelwyn.co.uk\/thunderbolt\/which-harddrive-should-i-buy-for-video-editing\/\" target=\"_blank\" data-wpel-link=\"external\">harddrive<\/a> from them. It was such an enjoyable surprise (though tiny expense for them) that I <a title=\"Tweet about Jigsaw 24 free sweets.\" href=\"https:\/\/twitter.com\/i\/#!\/jonnyelwyn\/media\/slideshow?url=pic.twitter.com%2FCVHKz6Uu\" target=\"_blank\" data-wpel-link=\"external\">tweeted about it<\/a>. \u00a0<strong>What would can you to surprise and delight your clients<\/strong> so much that they would keep coming back to you for more, or refer you to their friends?<\/p>\n<h3 id=\"the-power-of-networks\">The Power of Networks<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nJmGrNdJ5Gw\" frameborder=\"0\" width=\"490\" height=\"270\"><\/iframe><\/p>\n<p>The entire collection of <a title=\"RSAnimate\" href=\"http:\/\/www.thersa.org\/events\/rsaanimate\/animate\/rsa-animate-the-power-of-networks\" target=\"_blank\" data-wpel-link=\"external\">RSAnimate videos<\/a> represent a wealth of interesting information and this talk on the Power of Networks from\u00a0Manuel Lima senior UX design lead at Microsoft Bing is no exception. If after you watch this video you&#8217;re wondering:\u00a0<strong>What does this have to do with growing my business? <\/strong>Then,\u00a0I would ask &#8211; do you know what your network looks like? \u00a0Do you know who your best clients or customers are? \u00a0Do you know which ones give you the most work or the most valuable work? \u00a0Do you know which ones call you most frequently?<\/p>\n<p><strong>Mapping out your network or creating a database of your clients<\/strong> not only makes it easier to pick up the phone and call your best ones in downtime, but also helps to show you who your best connectors are and where growth opportunities might lie. \u00a0It also lets you see who might benefit from an introduction to someone else you know.<\/p>\n<h3 id=\"design-like-apple\">Design Like Apple<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2z4DUaDQ-xE\" frameborder=\"0\" width=\"490\" height=\"270\"><\/iframe><\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">One Minute MBA has a <\/span><a style=\"font-size: 13px; line-height: 19px;\" title=\"One Minute MBA\" href=\"http:\/\/www.onlinemba.com\/blog\/design-like-apple\" target=\"_blank\" data-wpel-link=\"external\">growing collection of these short illustrated videos<\/a><span style=\"font-size: 13px; line-height: 19px;\"> which are all worth a browse. This 2 minute video is packed with insights into the design philosophy that Apple uses when creating their category defining products. The point that struck me most was:<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em>Rule #2 \u2013 Every employee in a company must truly understand what the product they\u2019re building is, how it works, and how it will benefit customers or society in order to get the design just right.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">I think so often we focus on the first two parts of this that we neglect the third. \u00a0Often with creative work we can be focusing on whether our part looks good (the design, the photography, the video, the music etc) and is working well (we&#8217;ve done a professional job) but fall short on adapting what we&#8217;re doing to ensure it benefits the client.<\/p>\n<p style=\"text-align: left;\">I often hear directors grousing about having to &#8216;make it worse to make the client happier&#8217;, but the truth is if adding a line or a shot about a particular feature of the client&#8217;s product is what they feel will serve them best, then delivering that is the best way you can serve them. It&#8217;s crucial to keep asking yourself through the creative process if your end product is really going to best serve your clients needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grow your creative business,\u00a0negotiate\u00a0better rates and learn something new &#8211; all with hand drawn illustrations. Illustrated videos, the ones where people draw along on fast forward to \u2026<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715,79,583],"tags":[917,726,1517,638,1300],"class_list":["post-class-post-18707","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-hentry","post-class-category-industry","post-class-category-inspiration","post-class-category-video-production-2","post-class-tag-business","post-class-tag-client-relations","post-class-tag-earning-money","post-class-tag-freelance-work","post-class-tag-video-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Inspirational Videos to Grow Your Creative Business - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Grow your creative business,\u00a0negotiate\u00a0better rates and learn something new - all with hand drawn illustrations. 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