{"id":19752,"date":"2013-02-26T13:42:19","date_gmt":"2013-02-26T18:42:19","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=19752"},"modified":"2013-02-26T13:43:20","modified_gmt":"2013-02-26T18:43:20","slug":"editing-a-film-trailer","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/editing-a-film-trailer\/","title":{"rendered":"Cutting Trailers &#8211; Understanding How To Create One That Works"},"content":{"rendered":"<h2 id=\"how-do-you-edit-a-compelling-film-trailer-that-will-tell-your-story-and-sell-your-film\">How do you edit a compelling film trailer that will tell your story and sell your film?<\/h2>\n<p><strong>A film trailer is what can make a film live or die.<\/strong> It can help escalate anticipation, word of mouth, intrique and &#8221;I&#8217;ve just got to see that film&#8221; feelings. \u00a0Similarly, it has the power to turn turn viewers off completely if they feel like they&#8217;ve seen all the best bits with nothing left to surprise.<\/p>\n<p>Stephen Garrett runs a &#8216;trailer house&#8217; called <a title=\"Jump Cut Trailers\" href=\"http:\/\/jumpcutcreative.com\/latest.html\" target=\"_blank\" data-wpel-link=\"external\">Jump Cut<\/a> that has for the last 10 years\u00a0specialized\u00a0in promoting documentary, foreign and\u00a0independent\u00a0films. He&#8217;s also been in Filmmaker Magazine and the New York Times. \u00a0In the following resources he shares some brilliant insights on what makes for a great trailer.<\/p>\n<p>Personally I would love to break into the business of editing trailers as it requires a bit of art, part marketing science and part awesome creativity. <strong>If you feel the same then check out these great trailer making resources.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_DUBxf8ilQs\" frameborder=\"0\" width=\"490\" height=\"270\"><\/iframe><\/p>\n<h2 id=\"dissecting-a-film-trailer-what-makes-the-cut\">Dissecting a Film Trailer &#8211; What Makes The Cut<\/h2>\n<p><a title=\"Movie Trailer New York Times\" href=\"http:\/\/www.nytimes.com\/interactive\/2013\/02\/19\/movies\/awardsseason\/oscar-trailers.html\" target=\"_blank\" data-wpel-link=\"external\">This is a brilliant piece of infographical insight from the New York Times<\/a> which is also great fun to play with. <strong>They have dissected the trailers for five of the nine Best Picture Nominees for the 2013 Oscars.<\/strong>\u00a0 As you scrub along the timeline of the trailer, the video window updates with that particular shot, so you can see where each shot has originally come from in the order of the actual film. \u00a0As well, you&#8217;ll pick up great insights from trailer experts Bill Woolery and Stephen Garrett. <a title=\"Interactive Trailer Timelines\" href=\"http:\/\/www.nytimes.com\/interactive\/2013\/02\/19\/movies\/awardsseason\/oscar-trailers.html\" target=\"_blank\" data-wpel-link=\"external\">Click here to enjoy the interactive trailer timelines<\/a>\u00a0for <em>Silver Linings Playbook, Argo, Lincoln, Amour and Beasts of the Southern Wild<\/em>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-19753\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png\" alt=\"Editing Trailers\" width=\"520\" height=\"248\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png 963w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=300,143 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=768,366 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=277,132 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=359,171 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=543,259 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=865,412 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=560,267 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png?resize=150,71 150w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\n<h2 id=\"how-to-craft-a-winning-trailer\" style=\"text-align: left;\">How To Craft A Winning Trailer<\/h2>\n<p><a title=\"Editing a Film Trailer\" href=\"http:\/\/filmmakermagazine.com\/37093-first-impressions\/\" target=\"_blank\" data-wpel-link=\"external\">In this post for Filmmaker Magazine<\/a>, Stephen Garrett talks through <strong>how best to create and craft a trailer that will win your audience over<\/strong> and get them to turn out to watch the film. The whole article is pretty much <strong>a masterclass in how to make a trailer from scratch<\/strong> &#8211; from how to create timelines of great dialogue and shots as the building blocks to setting the right tone and selecting the right music.<\/p>\n<blockquote><p><em>The humble movie trailer, once a delightful distraction seen only by punctual film goers exclusively in movie houses, is now the principal way most movies get exposure and remain in the public conscience. And as long as there is a computer and an Internet connection, it can be watched anytime, anywhere, indefinitely. Along with the movie poster, it is arguably the most important marketing tool available to a filmmaker.<\/em><\/p><\/blockquote>\n<p><a title=\"Editing a film trailer\" href=\"http:\/\/filmmakermagazine.com\/37093-first-impressions\/\" target=\"_blank\" data-wpel-link=\"external\">At the bottom of the post<\/a> are some extra goodies from Dan Schoenbrun on the realities of trailer marketing and explanations of a few common trailer terms (although nothing anyone in post wouldn&#8217;t understand already).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.filmmakermagazine.com\/news\/wp-content\/uploads\/2012\/01\/Cutting-Trailers-1-1024x449.jpg\" alt=\"Cutting Film Trailers\" width=\"491\" height=\"215\" \/><\/p>\n<h2 id=\"pitch-film-trailers-trailer-sound-design\" style=\"text-align: left;\">Pitch Film Trailers &amp; Trailer Sound Design<\/h2>\n<p>In these two posts from my own blog there are some great links to a couple of <a title=\"How To Edit Film Trailers\" href=\"http:\/\/jonnyelwyn.co.uk\/film-and-video-editing\/how-to-edit-film-trailers\/\" target=\"_blank\" data-wpel-link=\"external\">brilliant interviews with Skip Chaisson<\/a> who is one of the trailer world&#8217;s hottest properties, which includes <strong>a brilliant example of a tantalising sizzle reel<\/strong> that Skip edited for director Joe Carnahan&#8217;s vision of an NC-17\/18 rated <em>DareDevil<\/em>. \u00a0Skip has masterfully cut together old TV footage, film clips, dialogue, comic books and titles to create a compelling feeling of what could one day be a great film.<\/p>\n<p>There is also another interesting link to <a title=\"Film Trailer Sound Design\" href=\"http:\/\/jonnyelwyn.co.uk\/sound-design-mixing\/film-trailer-sound-design\/\" target=\"_blank\" data-wpel-link=\"external\">an interview with Bryan Jerdan<\/a>, a sound designer who has worked on films such as <em>Prometheus<\/em>, <em>The Dark Knight<\/em> and <em>Inception. <\/em>Bryan talks through how he got started and the workflow he uses to create some\u00a0intensely\u00a0memorable\u00a0trailers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.bjpentertainment.com\/images\/11_06skipfilm\/pics\/1.jpg\" alt=\"How to edit film trailers\" width=\"480\" height=\"360\" \/><\/p>\n<h2 id=\"great-film-trailer-music\">Great Film Trailer Music<\/h2>\n<p>Picking the music for a film trailer is pretty much like this:<\/p>\n<blockquote class=\"twitter-tweet\" data-partner=\"tweetdeck\"><p>Editors. Ever get that feeling where &#8211; <a title=\"https:\/\/twitter.com\/PaulForte\/status\/303964385955684352\/photo\/1\" href=\"http:\/\/t.co\/tSFdOJhc\" data-wpel-link=\"external\" target=\"_blank\">twitter.com\/PaulForte\/stat\u2026<\/a><\/p>\n<p>\u2014 Paul Forte (@PaulForte) <a href=\"https:\/\/twitter.com\/PaulForte\/status\/303964385955684352\" data-wpel-link=\"external\" target=\"_blank\">February 19, 2013<\/a><\/p><\/blockquote>\n<p>Be sure to check out the<strong> <a title=\"Royalty Free Trailer Music\" href=\"http:\/\/www.premiumbeat.com\/royalty_free_music\/search\/trailer\/classical\/ns\" target=\"_blank\" data-wpel-link=\"external\">epic trailer music here on Premiumbeat<\/a><\/strong>. \u00a0With a wide variety of royalty free trailer music, you&#8217;ll find the right track to add impact to your project! \u00a0Have you found the perfect trailer track on Premiumbeat? \u00a0<strong>Share a link and recommend it<\/strong> in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever dream of editing film trailers? In this post, you&#8217;ll hear from some of the industry&#8217;s leading film editors and learn the formula for crafting a successful \u2026<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[715,79,39],"tags":[1339,5380,51,96,43,1576,5376,48],"class_list":["post-class-post-19752","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-hentry","post-class-category-industry","post-class-category-inspiration","post-class-category-video-editing","post-class-tag-film-trailers","post-class-tag-inspiration","post-class-tag-post-production","post-class-tag-roundup","post-class-tag-tips","post-class-tag-trailers","post-class-tag-video-editing","post-class-tag-workflow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cutting Trailers - Understanding How To Create One That Works - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Ever dream of editing film trailers? 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In this post, you&#039;ll hear from some of the industry&#039;s leading film editors and learn the formula for crafting a successful trailer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/editing-a-film-trailer\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-26T18:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-26T18:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-02-20-at-15.28.58.png\" \/>\n<meta name=\"author\" content=\"Jonny Elwyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonny Elwyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/\"},\"author\":{\"name\":\"Jonny Elwyn\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/54929117cee3eb3ca0c603737aed575e\"},\"headline\":\"Cutting Trailers &#8211; Understanding How To Create One That Works\",\"datePublished\":\"2013-02-26T18:42:19+00:00\",\"dateModified\":\"2013-02-26T18:43:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/\"},\"wordCount\":700,\"commentCount\":9,\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/Screen-shot-2013-02-20-at-15.28.58.png\",\"keywords\":[\"Film Trailers\",\"Inspiration\",\"Post Production\",\"Roundup\",\"tips\",\"Trailers\",\"Video Editing\",\"Workflow\"],\"articleSection\":[\"Industry\",\"Inspiration\",\"Video Editing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/#respond\"]}],\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/\",\"name\":\"Cutting Trailers - Understanding How To Create One That Works - The Beat: A Blog by PremiumBeat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/editing-a-film-trailer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/Screen-shot-2013-02-20-at-15.28.58.png\",\"datePublished\":\"2013-02-26T18:42:19+00:00\",\"dateModified\":\"2013-02-26T18:43:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/54929117cee3eb3ca0c603737aed575e\"},\"description\":\"Ever dream of editing film trailers? 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