{"id":21625,"date":"2013-03-29T15:10:26","date_gmt":"2013-03-29T19:10:26","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=21625"},"modified":"2013-03-29T15:13:01","modified_gmt":"2013-03-29T19:13:01","slug":"behind-the-scenes-of-a-big-budget-vw-commercial","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/behind-the-scenes-of-a-big-budget-vw-commercial\/","title":{"rendered":"Behind the Scenes of a Big Budget VW Commercial"},"content":{"rendered":"<h2 id=\"go-behind-the-scenes-in-this-visual-effects-breakdown-for-a-new-volkswagon-beetle-commercial-see-how-the-magic-is-made\">Go behind the scenes in this visual effects breakdown for a new Volkswagon Beetle commercial. \u00a0See how the magic is made!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21626\" title=\"Creative Inspiration Effects Breakdown\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/03\/creative-inspiration3.jpg\" alt=\"Creative Inspiration Effects Breakdown\" width=\"490\" height=\"50\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/03\/creative-inspiration3.jpg 490w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/03\/creative-inspiration3.jpg?resize=300,31 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/03\/creative-inspiration3.jpg?resize=277,28 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/03\/creative-inspiration3.jpg?resize=359,37 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/03\/creative-inspiration3.jpg?resize=150,15 150w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>When Volkswagon launched the new Beetle in China, they wanted to make a splash. \u00a0This video, part of that interactive marketing\u00a0campaign,\u00a0features the new car model in a futuristic 3D environment.<\/p>\n<p>The production value of the project is remarkably high and utilizes a wide variety of on-set and post production techniques. \u00a0In this behind-the-scenes breakdown video of the campaign&#8217;s video you&#8217;ll see the work that went into pulling off the effects including:<\/p>\n<ul>\n<li><span style=\"font-size: 13px; line-height: 19px;\">Matting<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">Chroma Key<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">Compositing<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">Matte Painting<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">Color Grading<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">3D animation and rendering<\/span><\/li>\n<\/ul>\n<p>The spot was produced by the <a title=\"G2Studio\" href=\"http:\/\/www.g2studio.info\/\" target=\"_blank\" data-wpel-link=\"external\">G2S Creative Workshop<\/a>, a Beijing based team of digital designers and content creators.<\/p>\n<p>It&#8217;s always interesting to see a visual effects breakdown of high quality work. \u00a0It&#8217;s one way video production professionals can share and learn from one another!<\/p>\n<p>(<em>Best viewed full screen)<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/62542804?title=0&amp;byline=0&amp;portrait=0&amp;color=899001\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go behind-the-scenes in this visual effects heavy commercial spot for Volkswagon. Get insight into how complex visual effects are created.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[79,39,583],"tags":[810,771,1446,51,1228,5376,472,1655],"class_list":["post-class-post-21625","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-hentry","post-class-category-inspiration","post-class-category-video-editing","post-class-category-video-production-2","post-class-tag-behind-the-scenes","post-class-tag-commercial","post-class-tag-creative-inspiration","post-class-tag-post-production","post-class-tag-vfx","post-class-tag-video-editing","post-class-tag-video-production","post-class-tag-visual-effects-breakdown"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the Scenes of a Big Budget VW Commercial - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Go behind-the-scenes in this visual effects heavy commercial spot for Volkswagon. 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