{"id":22218,"date":"2013-04-09T11:36:30","date_gmt":"2013-04-09T15:36:30","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=22218"},"modified":"2016-09-13T15:06:42","modified_gmt":"2016-09-13T20:06:42","slug":"launching-your-video-product-the-right-way-5-tips-from-nab2013","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/launching-your-video-product-the-right-way-5-tips-from-nab2013\/","title":{"rendered":"Launching A Video Product The Right Way &#8211; 5 Tips from NAB"},"content":{"rendered":"<h2 id=\"if-youre-launching-a-new-product-service-or-gizmo-pick-up-some-tips-from-the-big-players-at-the-2013-national-association-of-broadcasters-show\">If you&#8217;re launching a new product, service or gizmo pick up some tips from the big players at the 2013 National Association of Broadcasters Show.<\/h2>\n<p>Watching the new product launches from Adobe, Avid, Blackmagic Design and many of the other big players in the world of production and post happening this week,\u00a0<strong>here are 5 thoughts on how to launch a product well<\/strong>.<\/p>\n<h3 id=\"1-get-out-ahead-of-the-pack\">#1 &#8211; Get out ahead of the pack<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/62438789?title=0&amp;byline=0&amp;portrait=0&amp;color=899001\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">Adobe&#8217;s move this year was to <\/span><strong style=\"font-size: 13px; line-height: 19px;\">get out ahead of the NAB scrum by launching their products in the run up to NAB<\/strong><span style=\"font-size: 13px; line-height: 19px;\">. On April 4th <\/span><a style=\"font-size: 13px; line-height: 19px;\" title=\"Adobe Videos CS7\" href=\"http:\/\/success.adobe.com\/en\/na\/programs\/events\/1303_30759_nab.html\" target=\"_blank\" data-wpel-link=\"external\">Adobe hit the web with plenty of videos<\/a><span style=\"font-size: 13px; line-height: 19px;\"> and bloggers announcing the <\/span><a style=\"font-size: 13px; line-height: 19px;\" title=\"New Features in Adobe Premiere\" href=\"http:\/\/www.premiumbeat.com\/blog\/my-10-favorite-features-adobe-premiere-pro-next\/\" target=\"_blank\" data-wpel-link=\"internal\">new features to Adobe Premiere<\/a><span style=\"font-size: 13px; line-height: 19px;\">, After Effects and the other core programs. Being first means you get the spotlight all to yourself for a while, and then plenty of interested buyers and users follow up at the show. \u00a0The downside however is that being first also means you become the &#8220;old news&#8221; sooner. What Adobe have done well is <\/span><strong style=\"font-size: 13px; line-height: 19px;\">provided the online post community with plenty of fodder to fill their blogs<\/strong><span style=\"font-size: 13px; line-height: 19px;\">, helping spread the word.<\/span><\/p>\n<h3 id=\"2-arrive-ready-to-sell\">#2 &#8211; Arrive, ready to sell<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/pbs.twimg.com\/media\/BHRs0_gCAAEi3NW.jpg:large\" alt=\"Tips for product Launches the right way\" width=\"491\" height=\"369\" \/><\/p>\n<p><a title=\"Michael Kammes\" href=\"https:\/\/twitter.com\/michaelkammes\" target=\"_blank\" data-wpel-link=\"external\">Michael Kammes<\/a> was <strong>helpfully tweeting away images during the AJA presentation<\/strong>\u00a0and one slide in particular stood out to me. By emphasising that they are ready to ship their announced products, and in fact you can buy them at the show, <strong>AJA are setting themselves apart for a lot of the rest of the NAB crowd<\/strong> &#8211; especially after all of Blackmagic&#8217;s delivery problems last year. <strong>Being ready to sell is a valuable way to make a quick sale<\/strong>, rather than giving excited post-production people too long to evaluate their potential purchases, and if you offer a &#8216;NAB show only&#8217; discounted price the &#8216;must buy now&#8217; feeling will only increase.<\/p>\n<blockquote class=\"twitter-tweet\"><p>The single greatest thing I&#8217;ve heard this <a href=\"https:\/\/twitter.com\/search\/%23NABShow\" data-wpel-link=\"external\" target=\"_blank\">#NABShow<\/a>-AJA is only showing stuff that&#8217;s real and working. Hear that NAB exhibitor gear-teases?<\/p>\n<p>\u2014 Michael Kammes (@michaelkammes) <a href=\"https:\/\/twitter.com\/michaelkammes\/status\/321007755030843392\" data-wpel-link=\"external\" target=\"_blank\">April 7, 2013<\/a><\/p><\/blockquote>\n<h3 id=\"3-tweet-it-up-join-in-the-community\">#3 &#8211; Tweet it up &#8211; join in the community<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/community.avid.com\/cfs-file.ashx\/__key\/CommunityServer.Blogs.Components.WeblogFiles\/buzz.2013\/2013_2D00_03_2D00_27_5F00_PostChat_2D00_TweetUp_2D00_NAB_2D00_Show_2D00_2013.jpg\" alt=\"\" width=\"480\" height=\"240\" \/><\/p>\n<p>Avid has smartly <a title=\"Avid Tweet Up - Post Chat\" href=\"http:\/\/community.avid.com\/blogs\/buzz\/archive\/2013\/03\/27\/postchat-official-editing-tweetup-of-nab-show-2013.aspx\" target=\"_blank\" data-wpel-link=\"external\">joined forces with the #postchat community<\/a> to <strong>have a &#8216;live tweet-up&#8217; fresh off the back of their NAB announcements<\/strong>, ready to answer any questions <a title=\"New Features in Avid Media Composer 7\" href=\"http:\/\/apps.avid.com\/mediacomposer7\/#?intcmp=AV-HP-S1\" target=\"_blank\" data-wpel-link=\"external\">about the new features and generally expand the launch pad.<\/a> Live social media engagement is a simple and cost-effective way to build on established relationships, and make an impression on newer members of that community, to be known as an &#8216;interactive&#8217; business who are <strong>committed to hearing from their professional users.<\/strong>\u00a0As opposed to an entirely secretive company like Apple.<\/p>\n<h3 id=\"4-invest-in-great-videos\">#4 &#8211; Invest in great videos<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/63357898?title=0&amp;byline=0&amp;portrait=0&amp;color=899001\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">The newcomers who are generating the greatest amount of online buzz are <\/span><a style=\"font-size: 13px; line-height: 19px;\" title=\"Free Fly MoVi Rig\" href=\"http:\/\/freeflysystems.com\/\" target=\"_blank\" data-wpel-link=\"external\">FreeFly with the MoVi rig<\/a><span style=\"font-size: 13px; line-height: 19px;\">. <\/span><strong style=\"font-size: 13px; line-height: 19px;\">They&#8217;ve timed everything to perfection<\/strong><span style=\"font-size: 13px; line-height: 19px;\">; setting the anticipation growing with a <\/span><a style=\"font-size: 13px; line-height: 19px;\" title=\"Teaser to Movi release\" href=\"http:\/\/blog.vincentlaforet.com\/2013\/04\/03\/expect-an-announcement-on-this-blog-within-24-48-hours\/\" target=\"_blank\" data-wpel-link=\"external\">teaser blog post<\/a><span style=\"font-size: 13px; line-height: 19px;\"> from Vincent Laforet ahead of NAB, then <\/span><a style=\"font-size: 13px; line-height: 19px;\" title=\"Movi Product Videos\" href=\"http:\/\/blog.vincentlaforet.com\/2013\/04\/04\/movi-a-revolutionary-handheld-stabilized-system-takes-flight\/\" target=\"_blank\" data-wpel-link=\"external\">launching their product videos<\/a><span style=\"font-size: 13px; line-height: 19px;\"> a few days before, so that (presumably) people can get their hands on one for themselves at the show. <\/span><strong style=\"font-size: 13px; line-height: 19px;\">There&#8217;s no point launching a new product in a crowded hall if no one knows its there.<\/strong><span style=\"font-size: 13px; line-height: 19px;\"> With their excellent behind the scenes videos they&#8217;ve ensured that many production people will be beating a path to their booth. Taking the time (and the money) to invest in great online product videos with suitably high production value should hopefully pay off in spades for this new company.<\/span><\/p>\n<h3 id=\"5-steal-everyone-elses-thunder\">#5 &#8211; Steal everyone else&#8217;s thunder<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.eoshd.com\/wp-content\/uploads\/2013\/04\/DaVinci-Resolve-10.jpg\" alt=\"\" width=\"503\" height=\"244\" \/><\/p>\n<p>Blackmagic Design I feel have been <strong>the smartest marketers so far at this years NAB.<\/strong> On the very same day (April 4th)\u00a0that Adobe launches their online presence, this photo &#8216;leaking&#8217; the new DaVinci Resolve 10 turns up online. Then 3 days later on Sunday 7th, when Avid is having its product launches, this next &#8216;leaked&#8217; photo hits twitter.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-22228\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png\" alt=\"how to launch a product \" width=\"486\" height=\"486\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png 607w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=150,150 150w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=300,300 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=277,277 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=359,360 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=543,544 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=560,561 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/04\/Screen-shot-2013-04-08-at-16.52.14.png?resize=96,96 96w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/p>\n<p>Even though the online post world are keeping tabs on what Adobe or Avid are offering, <strong>a whole lot of excitement is building around what Blackmagic are going to be offering<\/strong> in their continual effort to be as disruptive as possible. This is another valuable business initiative.\u00a0Continually\u00a0disrupt the market before your competitors disrupt yours.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/pbs.twimg.com\/media\/BHS3D_LCMAAaX37.jpg:large\" alt=\"How to launch a product well\" width=\"491\" height=\"369\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Are you at the NAB Show?<\/strong> \u00a0Share your thoughts in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See what pro video products new at the NAB show &#8211; and what companies are doing the best to make their products stand out.<\/p>\n","protected":false},"author":15,"featured_media":22260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,715,714,67,39,5340,583],"tags":[177,5378,682,5385,1328,1670,308,286,472],"class_list":["post-class-post-22218","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-avid","post-class-category-industry","post-class-category-premiere-2","post-class-category-product-reviews","post-class-category-video-editing","post-class-category-video-gear","post-class-category-video-production-2","post-class-tag-adobe","post-class-tag-avid","post-class-tag-blackmagic-design","post-class-tag-davinci-resolve","post-class-tag-gear-2","post-class-tag-nab2013","post-class-tag-premiere-pro","post-class-tag-product-launch","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - 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