{"id":27563,"date":"2013-08-08T17:56:11","date_gmt":"2013-08-08T21:56:11","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=27563"},"modified":"2013-08-12T12:43:14","modified_gmt":"2013-08-12T16:43:14","slug":"another-one-bites-the-dust-avid-ds-gets-end-of-life","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/another-one-bites-the-dust-avid-ds-gets-end-of-life\/","title":{"rendered":"Another One Bites the Dust: Avid DS Gets End of Life Status"},"content":{"rendered":"<h2 id=\"avid-is-discontinuing-their-high-end-video-editing-and-finishing-application-ds\">Avid is discontinuing their high end video editing and finishing application, DS.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27567\" title=\"Avid DS\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/08\/ds2.jpg\" alt=\"Avid DS\" width=\"490\" height=\"188\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/08\/ds2.jpg 490w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/08\/ds2.jpg?resize=300,115 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/08\/ds2.jpg?resize=277,106 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/08\/ds2.jpg?resize=359,138 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2013\/08\/ds2.jpg?resize=150,58 150w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>DS, Avid&#8217;s flagship offline and finishing software, will soon be retired. \u00a0With the\u00a0diminutive base of loyal DS users and <a title=\"Avid Financial\" href=\"http:\/\/articles.latimes.com\/2013\/mar\/29\/business\/la-fi-tn-avid-financial-troubles-spook-hollywood-film-editors-20130328\" target=\"_blank\" data-wpel-link=\"external\">speculation surrounding Avid&#8217;s recent financial woes<\/a>, it can be presumed that the cost to support DS no longer made economic sense. \u00a0Word from Avid is that DS will continue to be supported for at least one more year &#8220;including some future development and maintenance releases.&#8221;<\/p>\n<p>Loyal DS users will likely have seen this news coming, as it&#8217;s been rumored in professional circles for a while now. In fact, <a title=\"ProVideoCoalition DS\" href=\"http:\/\/provideocoalition.com\/ssimmons\/story\/it-looks-like-avid-is-finally-going-lay-ds-to-rest\" target=\"_blank\" data-wpel-link=\"external\">Scott Simmons of ProVideoCoalition reports<\/a>, &#8220;Avid didn&#8217;t even bring a DS with them to NAB 2013&#8221; (with the last version released in July of 2012).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"border: none;\" title=\"Avid DS\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2013\/08\/s.jpg\" alt=\"Avid DS\" width=\"490\" height=\"285\" \/><\/p>\n<p>DS was used by post production professionals that required a robust finishing, compositing and effects toolset. \u00a0Simmons notes, &#8220;I think many of us would like to see some of the DS features make their was into a future version of Media Composer. DS was always quite strong in the effect department and that\u2019s one place Media Composer could use some help.&#8221;<\/p>\n<p>So, maybe the demise of DS will provide new features for Avid&#8217;s large Media Composer user base. \u00a0That will remain to be seen.<\/p>\n<p><strong>Get more details on the retirement of Avid DS over at <a title=\"SpliceNow\" href=\"http:\/\/splicenow.com\/2013\/08\/07\/avid-retires-ds\/\" target=\"_blank\" data-wpel-link=\"external\">SpliceNow<\/a> and <a title=\"ProVideoCoaliton Avid DS\" href=\"http:\/\/provideocoalition.com\/ssimmons\/story\/it-looks-like-avid-is-finally-going-lay-ds-to-rest\" target=\"_blank\" data-wpel-link=\"external\">ProVideoCoalition<\/a>.<\/strong><\/p>\n<p><em>Note:\u00a0Earlier this year,\u00a0<a title=\"Encore End of Life\" href=\"http:\/\/www.premiumbeat.com\/blog\/no-more-encore-adobes-dvd-authoring-app-gets-end-of-life-status\/\" target=\"_blank\" data-wpel-link=\"internal\">Adobe announced end of life status for it&#8217;s popular DVD authoring app, Encore<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avid is retiring DS, its high-end video editing, compositing and finishing application.<\/p>\n","protected":false},"author":3,"featured_media":27569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[41],"tags":[5378,481,1915,1914,1871,1916,51,5376],"class_list":["post-class-post-27563","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-avid","post-class-tag-avid","post-class-tag-compositing","post-class-tag-discontinue","post-class-tag-ds","post-class-tag-end-of-life","post-class-tag-finishing","post-class-tag-post-production","post-class-tag-video-editing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - 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