{"id":33232,"date":"2014-02-13T15:37:33","date_gmt":"2014-02-13T20:37:33","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=33232"},"modified":"2020-04-20T16:35:48","modified_gmt":"2020-04-20T21:35:48","slug":"a-practical-look-at-filmconvert-film-emulation-for-video","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/a-practical-look-at-filmconvert-film-emulation-for-video\/","title":{"rendered":"A Practical Look at FilmConvert: Film Emulation for Video"},"content":{"rendered":"<h2 id=\"add-the-feel-and-grain-of-motion-picture-film-to-your-projects-with-film-convert\">Add the feel and grain of motion picture film to your projects with Film Convert.<\/h2>\n<p><a href=\"http:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-1.58.07-PM.png\" data-wpel-link=\"external\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" style=\"border: none;\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-1.58.07-PM.png\" alt=\"\" width=\"474\" height=\"197\" \/><\/a><\/p>\n<h2 id=\"what-is-filmconvert\">What is FilmConvert?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34936\" style=\"margin: 10px; float: right; border: none;\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-7.45.27-PM.png\" alt=\"\" width=\"181\" height=\"244\" \/><strong><a title=\"Film Convert Film Stock Emulator\" href=\"http:\/\/www.filmconvert.com\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">FIlmConvert<\/a> is a Film Emulation plug-in and stand alone app. It is designed to emulate the color and grain of popular film stocks from Kodak and Fuji.<\/strong><\/p>\n<p>Film responds to colors differently than video, and FilmConvert lets you pick specific film stocks to emulate. It feels more like a system than an add-on plugin, in that it reacts to what you choose as your &#8220;source camera&#8221;. This means that you get a specific response to your source footage.<\/p>\n<p>FilmConvert supports <a title=\"Supported Cameras\" href=\"http:\/\/www.filmconvert.com\/Help\/Default.aspx?help_id=29\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">most digital camera formats<\/a> (Arri, RED, Black Magic, DSLR&#8217;s, Go Pro) including the Blackmagic Pocket Camera Film setting.<\/p>\n<p>If \u00a0you are using DSLRs, there are several third parties that make Picture Styles so you can have more control over your image in Post and they work hand in hand with FilmConvert (<a title=\"VisionColor for Canon EOS\" href=\"http:\/\/vision-color.com\/get-your-vision-picture-style\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">VisionColor<\/a>, <a title=\" Marvels Cine 3.3 style\" href=\"http:\/\/marvelsfilm.wordpress.com\/2011\/01\/19\/finally-the-new-marvels-cine-profile-3-x-for-canon-dslr\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Marvels<\/a>\u00a0and <a title=\"CINESTYLE PROFILE\" href=\"http:\/\/www.technicolor.com\/en\/solutions-services\/cinestyle\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Technicolor<\/a> for Canon, <a title=\"https:\/\/www.similaar.com\/foto\/flaat-picture-styles\/\" href=\"http:\/\/www.similaar.com\/foto\/flaat-picture-styles\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Flaat <\/a>for Nikon).<\/p>\n<p><strong>FilmConvert works in Premiere Pro, FCP, Motion, Resolve, After Effects, Photoshop and Sony Vegas<\/strong>. That it works in so many apps makes it very useful for freelancers like myself. The job I&#8217;m on generally determines what software I use, so it is nice to have the flexibility \u00a0to use FilmConvert in any of those for one price ($299). Additionally, it now works in DaVinci Resolve 10 Lite (which added OFX support that FilmConvert uses), which is very cool as it is a popular and free color grading app.<\/p>\n<p>Whether or not the $299 price tag is worth it for you definetly depends on the type of work that you&#8217;re doing. Obviously not all projects require or benefit from a film look, but for indie filmmakers looking to give digital video that organic effect, FilmCovert is a worthwhile option.<\/p>\n<div>You can <a title=\"FilmCovert Trial\" href=\"http:\/\/www.filmconvert.com\/Download\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">download a trial version from their site.<\/a><\/div>\n<p>For a taste of what FilmCovert can do check out this example by\u00a0<a title=\"Brennan Robideaux Vimeo\" href=\"http:\/\/vimeo.com\/brennanrobideaux\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Brennan Robideaux<\/a>:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/76574172?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n<h2 id=\"filmconvert-workflow\">FilmConvert Workflow<\/h2>\n<p>Let&#8217;s talk a little about workflow. I shoot with a Canon 5D Mark II and recently bought a Blackmagic Pocket Camera. A lot of folks shoot DSLRs with a flat picture style, to minimize &#8220;baking in&#8221; contrast&#8221; so they can better control that in post.<\/p>\n<p>I started using use <a title=\"Vision Color\" href=\"http:\/\/vision-color.com\/get-your-vision-picture-style\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">VisionColor for Canon EOS<\/a>\u00a0 last year after being impressed by <a title=\"Vision Color Picture Styles\" href=\"http:\/\/vision-color.com\/get-your-vision-picture-style\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">examples<\/a>\u00a0of the Picture Style on their website:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/69219683?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n<p>It comes with 2 picture styles, VisionColor and VisionTech. To quote VisionColor:<\/p>\n<p><em>The VisionColor and VisionTech gamma curves are somewhat similar to Canon\u2019s Neutral picture style with the Contrast at -4 (recommended value by <a title=\"Prolost Blog\" href=\"http:\/\/www.prolost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Stu Maschwitz<\/a>)<\/em><\/p>\n<p><em>The VisionTech picture style (which comes for free with VisionColor) also lifts the black point to enable the camera to encode low light color information more accurately \u2013 not to increase DR&#8221;<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-1.41.17-PM.png\" data-wpel-link=\"external\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"border: none;\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-1.41.17-PM.png\" alt=\"\" width=\"317\" height=\"78\" \/><\/a><\/p>\n<p>The appeal of the Blackmagic Pocket Cinema Camera is the ability to shoot in\u00a0CinemaDNG RAW (lossless compressed). This compressed DNG <em>is different<\/em> than the CinemaDNG the BMCC uses (that uncompressed DNG is supported in Premiere Pro and Speedgrade). Only DaVinci Resolve 10, After Effects, and Photoshop currently support it and I find it easier to work in Resolve and apply FilmConvert there.<\/p>\n<p>If you are interested in a Resolve workflow, check out <a title=\"Color Grading Central\" href=\"http:\/\/www.colorgradingcentral.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">Denver Riddle&#8217;s<\/a> tutorial on transcoding in Resolve and relinking via XML.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/Kpg0k3aD088\" width=\"480\" height=\"270\" frameborder=\"0\"><\/iframe><\/p>\n<h2 id=\"using-filmconvert-in-premiere-pro\">Using FilmConvert in Premiere Pro<\/h2>\n<p>So, now let&#8217;s explore how FilmConvert and VisionColor work together&#8230;<\/p>\n<p>If you have noisy footage, FilmConvert suggests that you reduce noise first before applying the plugin. Scott Stacy has a video tutorial where he covers reducing noise, adds sharpening, and how he likes to use multiple instances of Film Convert.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/77449689?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n<p>In Premiere Pro, I created an adjustment layer and applied FilmConvert.<\/p>\n<p>I find putting it on an adjustment layer gives you the most control. Depending on the look you are going for, you may want to apply multiple copies of the effect or LUTs on other adjustment layers.<\/p>\n<p>James Miller shares his FilmConvert and LUT workflow <a title=\"Colour Grading with LUT\u2019s in Premiere\" href=\"http:\/\/philipbloom.net\/2013\/08\/25\/premiereluts\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">here<\/a>, and I previously looked at LUT&#8217;s in PP <a title=\"Using Film Emulation LUTs for Cinematic Color Grading Looks\" href=\"http:\/\/www.premiumbeat.com\/blog\/using-film-emulation-luts-for-cinematic-color-grading-looks\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">here<\/a>.<\/p>\n<p><em>The FilmConvert interface in Adobe Premiere Pro:<br \/>\n<\/em><img decoding=\"async\" class=\"alignnone size-full wp-image-34876\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-2.14.57-PM.png\" alt=\"\" \/><\/p>\n<p>In my example I selected VisionTech for the Canon 5DM2, since that is what I used. If you don&#8217;t have the preset you select, the FilmConvert webpage will launch and you can download the preset.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34881\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-2.19.35-PM.png\" alt=\"\" \/><\/p>\n<p>Pick the Film Stock to want to emulate. If you want a sense of what the different stocks look like, check out Ruben Kremer&#8217;s comparison video.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/71894240?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n<p>You can tweak the plugin with a variety of settings (Exposure\/Temperature, Film Settings, Color Correction, Levels).<\/p>\n<p>I like to apply one pass of the filter with no grain. If I decide to add grain I prefer to create another adjustment layer and add the grain there so I have more control when a client changes their mind.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-8.05.00-PM.png\" alt=\"\" \/><\/p>\n<p>I suggest you experiment and find out what works for the needs of your project. If you just want to emulate how film reproduces color, then just pick your source, pick the stock, and drop the grain to o%.<\/p>\n<p>Then you could add FilmConvert again and use it more as a look creator, tweaking the settings to taste.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34947\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/02\/Screen-Shot-2014-02-09-at-8.07.30-PM.png\" alt=\"\" width=\"496\" height=\"217\" \/><\/p>\n<p>Are you using FilmConvert?<br \/>\n<strong>Share your thoughts and workflow tips in the comments below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FilmConvert is a powerful post production tool that can quickly give your digital footage an organic film look. In this post we take a look at FilmConvert, \u2026<\/p>\n","protected":false},"author":7,"featured_media":35503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[30,40,714,39],"tags":[649,178,2236,5377,5381,51],"class_list":["post-class-post-33232","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-after-effects","post-class-category-final-cut-pro","post-class-category-premiere-2","post-class-category-video-editing","post-class-tag-adobe-after-effects","post-class-tag-adobe-premiere-pro","post-class-tag-davinci-resolve-10","post-class-tag-final-cut-pro","post-class-tag-final-cut-pro-x","post-class-tag-post-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Practical Look at FilmConvert: Film Emulation for Video - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"FilmConvert is a powerful post production tool that can quickly give your digital footage an organic film look. In this post we take a look at FilmConvert, it&#039;s capabilities and how to integrate it into your video editing or color grading workflow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/a-practical-look-at-filmconvert-film-emulation-for-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Practical Look at FilmConvert: Film Emulation for Video\" \/>\n<meta property=\"og:description\" content=\"FilmConvert is a powerful post production tool that can quickly give your digital footage an organic film look. In this post we take a look at FilmConvert, it&#039;s capabilities and how to integrate it into your video editing or color grading workflow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/a-practical-look-at-filmconvert-film-emulation-for-video\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-13T20:37:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-20T21:35:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2014\/02\/filmconvert22.jpg?w=1024\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clay Asbury\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clay Asbury\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/\"},\"author\":{\"name\":\"Clay Asbury\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/41338b5af76ff14cf6d03100aed14abe\"},\"headline\":\"A Practical Look at FilmConvert: Film Emulation for Video\",\"datePublished\":\"2014-02-13T20:37:33+00:00\",\"dateModified\":\"2020-04-20T21:35:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/\"},\"wordCount\":873,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/filmconvert22.jpg\",\"keywords\":[\"Adobe After Effects\",\"Adobe Premiere Pro\",\"DaVinci Resolve 10\",\"Final Cut Pro\",\"Final Cut Pro X\",\"Post Production\"],\"articleSection\":[\"After Effects\",\"Final Cut Pro\",\"Premiere Pro\",\"Video Editing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/#respond\"]}],\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/\",\"name\":\"A Practical Look at FilmConvert: Film Emulation for Video - The Beat: A Blog by PremiumBeat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/a-practical-look-at-filmconvert-film-emulation-for-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/filmconvert22.jpg\",\"datePublished\":\"2014-02-13T20:37:33+00:00\",\"dateModified\":\"2020-04-20T21:35:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/41338b5af76ff14cf6d03100aed14abe\"},\"description\":\"FilmConvert is a powerful post production tool that can quickly give your digital footage an organic film look. 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