{"id":3359,"date":"2011-09-09T13:29:58","date_gmt":"2011-09-09T17:29:58","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=3359"},"modified":"2016-10-11T09:38:16","modified_gmt":"2016-10-11T14:38:16","slug":"adobe-and-avid-pleased-by-software-sales-since-launch-of-final-cut-pro-x","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/adobe-and-avid-pleased-by-software-sales-since-launch-of-final-cut-pro-x\/","title":{"rendered":"Adobe and Avid Pleased by Software Sales Since Launch of Final Cut Pro X"},"content":{"rendered":"

Adobe and Avid are reaping the benefits of Final Cut Pro converts<\/h2>\n

It’s been less than three months since Apple released Final Cut Pro X, and from the onset, there have been many heated reviews from professional editors worldwide\u2014mostly for FCP X’s missing features<\/a> and\u00a0lack of backwards compatibility<\/a>.\u00a0 As a result of this dramatic backlash, both Adobe and Avid took aggressive measures<\/a> to lure editors to their respective software packages.\u00a0 And this week, news coming from this week’s IBC Conference<\/a> in Amsterdam is showing that both Adobe and Avid are pleased with their software sales following the FCP X release.<\/p>\n

Adobe posts 45 percent growth for its video creation tools on the Mac, driven in part by editors switching from Final Cut Pro<\/strong><\/h3>\n

Adobe announced<\/a> that the “demand for Adobe’s video content creation tools has exploded,” producing a 22 percent growth in its video editing software across all platforms, year-on-year. \u00a0The big news, though is on the Mac side, where sales have seen a 45 percent spike. \u00a0Adobe affirmed that much of the reason for this Mac-specific growth is because of the large number of Final Cut Pro X users switching to Premiere Pro.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Adobe’s recent campaign, driven by the motto, “You’re a pro.\u00a0 Make sure your toolset is too,”<\/em> has been sweeping the industry, and has <\/span>made it easy for people to convert with its 50% slash in cost<\/a> to make the switch.<\/span><\/p>\n

Avid is also satisfied with their success, but offers less definite figures of sales.<\/h3>\n

Avid also cut the price for people switching from Final Cut Pro to Media Composer by roughly 60% (to $995), which has given the company a lot to be happy about.<\/p>\n

\"\"<\/a><\/p>\n

“While we can’t comment on specific sales numbers, we have been very pleased with the response to our Final Cut Pro Crossgrade promotion<\/a>,” says Angus Mackay, Segment Marketing Manager at Avid.\u00a0 [We are pleased at] the enthusiasm from our customers who are experiencing our latest product innovations like PhraseFind, which help them to dramatically accelerate workflows in news and unscripted production.”<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

News coming from the IBC Conference in Amsterdam is showing that Apple’s competitors in the video editing world\u2014Adobe and Avid\u2014are pleased with their software sales following the \u2026<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,715,714],"tags":[177,5378,53,310,106,5381,127,308,311,309,5376],"class_list":["post-class-post-3359","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-hentry","post-class-category-avid","post-class-category-industry","post-class-category-premiere-2","post-class-tag-adobe","post-class-tag-avid","post-class-tag-avid-media-composer","post-class-tag-crossgrade","post-class-tag-fcp-x","post-class-tag-final-cut-pro-x","post-class-tag-performance","post-class-tag-premiere-pro","post-class-tag-promotion","post-class-tag-sales","post-class-tag-video-editing"],"acf":[],"yoast_head":"\nAdobe and Avid Pleased by Software Sales Since Launch of Final Cut Pro X - 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