{"id":34301,"date":"2014-02-27T10:13:19","date_gmt":"2014-02-27T15:13:19","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=34301"},"modified":"2014-02-27T10:13:19","modified_gmt":"2014-02-27T15:13:19","slug":"7-must-know-guidelines-for-motion-title-design","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/7-must-know-guidelines-for-motion-title-design\/","title":{"rendered":"7 Must-Know Guidelines for Motion & Title Design"},"content":{"rendered":"

These 7 design guidelines will help your title and motion graphic designs look polished and professional.<\/h2>\n

\"\"<\/a><\/p>\n

Video editors are often called to do titles and graphics<\/strong>, but often haven\u2019t really had any training in the basics of graphic design<\/strong>. Motion graphics artists probably have a higher rate of graphic design education, but it\u2019s not guaranteed.<\/p>\n

For those of you that fall into the category of wanting to make better graphics<\/strong> for your videos, but not really knowing what goes into making a good design, here are a few general design guidelines<\/strong> and rules that should help you out. This isn\u2019t an exhaustive list, but it covers the things I\u2019ve seen most often and implemented in my own design work.<\/p>\n

1. Contrast Is Key<\/h2>\n

Contrast<\/strong> is everything. Yes, I\u2019m talking about brightness and contrast, but I\u2019m also talking about color contrast, contrast in size, contrast in composition, contrast in motion, contrast in speed, shape, pace.<\/p>\n

Contrast is really when something is distinctly different<\/strong> from what is around it, either in space<\/strong> (the images on the frame) or time<\/strong> (the previous and next shots\/scenes). For things to stand out and have an effect, they have to be different enough<\/strong> from the rest of the image. Even low contrast<\/strong> (like in a visual, brightness\/contrast sense) throughout a piece can be used to bring enormous impact to something that\u2019s suddenly very different. Contrast adds a punch.<\/p>\n

2. If Everything Is Important, Nothing Is Important<\/h2>\n

To put it another way from a visual angle: If everything<\/em> has to stand out, nothing<\/em> will stand out. You can\u2019t have everything in all caps or it all becomes white noise. It can\u2019t all be bold or nothing is really \u201cbold\u201d. Every design element and graphic in you video can\u2019t \u201cpop\u201d or else it can\u2019t separate itself<\/strong> from the rest.<\/p>\n

Just like certain elements of your story are key<\/em> elements, certain visuals and text need emphasis drawn to them<\/strong>. For emphasis to be placed on something, another thing has to be de-emphasized. Form a hierarchy<\/strong>, and decide what\u2019s most important, then emphasize that<\/em>. Your message will be a lot clearer and the eye will be drawn to the visuals that need to be seen the most.<\/p>\n

3. Stick With One Or Two Fonts, Max<\/h2>\n

\"Helvetica\"<\/a><\/p>\n

Yes, fonts are awesome. Yes, there are a billion free<\/a> and\/or paid ones out there. But a good designer knows restraint<\/strong>. The general rule is to pick two<\/strong> typefaces: A heading<\/strong> typeface and a body<\/strong> typeface. The heading typeface should be used for big, bold text that needs to stand out<\/strong>, and is generally a few words or a sentence at the most. The body typeface should be for longer chunks of text<\/strong>, multiple sentences or text that\u2019s not as important as the \u201cheadlines\u201d.<\/p>\n

If you need more visual variation, stick with variations within the typeface itself: bold, italic, condensed, black, book, demi, etc. These can be used to add emphasis where necessary, without adding visual clutter by using a million different fonts. That said, don\u2019t go too crazy with variations either. It\u2019s all about simplicity<\/strong>. This goes back to\u00a0tip #2<\/strong>: If everything<\/em> has to stand out, nothing<\/em> will stand out. Image from\u00a0hulk4598 on Flickr<\/a><\/em>.<\/p>\n

4. Pick A High-Quality Font<\/h2>\n

If you really want your work to have a high production value, go with a well-designed, high-quality font<\/strong>. Pay for it; it\u2019s totally worth it. You normally wouldn\u2019t trust the \u201cfree\u201d stock image sites for your best clients, so why do the same with your typefaces?<\/p>\n

For those of you that subscribe to Adobe\u2019s Creative Cloud<\/a>, you\u2019ve got a leg-up on the others. Creative Cloud includes a subscription to Adobe\u2019s awesome TypeKit library (Clay Asbury did a great post about this here<\/a>). A high quality typeface has had a ton of research, thought, and design<\/a> put into it. Type designers do this for a living. Trust that they know what they\u2019re doing<\/strong>.<\/p>\n

Also, for the love of all that is holy, never stretch text<\/strong>. They made that typeface the way it is for a reason. If you don\u2019t like it, you\u2019ve probably picked the wrong typeface.<\/p>\n

5. All-Caps Is Great, Except When It\u2019s Not<\/h2>\n

Yes, all-caps is frequently used to draw attention to key text and it does a great job of that. But it\u2019s all about balance<\/strong>.<\/p>\n

There are many\u00a0parts of a letterform<\/a>, so\u00a0here\u2019s a quick take-away \u2013 the parts of a lowercase letter that stick up<\/strong> or hang below<\/strong> the main body (x-height) are what enable us to read easily and quickly. Remember contrast being important? It applies here too. The parts that stick up and down help us super-quickly scan and identify those letters without having to really study the letter. If you use all-caps, you\u2019ve taken that advantage away; every letter is exactly the same height, so your eyes have to stop and identify every letter<\/strong>, one at a time.<\/p>\n

Don\u2019t believe me? Type a whole paragraph in all-caps and time yourself reading it. Then find another paragraph of similar length and read it in normal case. Which one is faster, which one hurts your eyes? So yes, all caps can bring emphasis\u00a0<\/strong>but it also\u00a0reduces readability<\/strong>. It\u2019s a trade-off, so trade wisely.<\/p>\n

Fun aside – did you know that there\u2019s a difference between readability<\/strong> and legibility<\/strong>? Without going into too much detail, legibility is how easy it is to read\/identify the letters<\/strong>, readability is how easy it is to read\/identify the word(s)<\/strong>.<\/p>\n

6. Pick & Stick With A Color Palette<\/h2>\n

Color palettes bring a very pleasant harmony and cohesion to any good design, and motion graphics and titles are no exception. Find one that fits your piece\u2019s mood or use the branded colors<\/strong> of your client (often they\u2019ve had a designer pick scheme that works wonderfully together). Then stick with this color scheme.<\/p>\n

You\u2019d be amazed at how a well-planned color scheme can give a design a sense of polish and energy. Two great resources for finding palettes are ColourLovers.com<\/a> (my personal favorite; you can even search by keywords like mood and feel) or Adobe\u2019s Kuler<\/a>:<\/p>\n

\"Adobe<\/a><\/p>\n

7. White Space Is Okay, I Promise<\/h2>\n

Don\u2019t feel like you have to fill up every pixel. Empty space (white space) is good<\/strong>. It gives the eye a break, and if you use it well, it leads the eye<\/strong> to exactly what you want the audience to be focusing on. And, no, that logo doesn\u2019t need to be bigger (even though your client may be telling you otherwise). The empty space around it brings attention to it. Let it breathe<\/strong>.<\/p>\n

I hope these help polish up your own motion design projects. There are a ton of resources<\/strong> out there for graphic design, and you\u2019ll find that a lot of them help tremendously with motion graphics and title design. So get out there and learn!<\/p>\n","protected":false},"excerpt":{"rendered":"

Understanding the basic principles of ‘good design’ will enable you to make better decisions about how you create your motion graphics and title work. In this post \u2026<\/p>\n","protected":false},"author":17,"featured_media":36741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[30,39],"tags":[649,755,778,466,80,467,51,43,47],"class_list":["post-class-post-34301","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-after-effects","post-class-category-video-editing","post-class-tag-adobe-after-effects","post-class-tag-animation","post-class-tag-design","post-class-tag-graphic-design","post-class-tag-motion-design","post-class-tag-motion-graphics","post-class-tag-post-production","post-class-tag-tips","post-class-tag-tricks"],"acf":[],"yoast_head":"\n7 Must-Know Guidelines for Motion & Title Design - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Understanding the basic principles of 'good design' will enable you to make better decisions about how you create your motion graphics and title work. 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