{"id":37165,"date":"2014-03-10T12:00:11","date_gmt":"2014-03-10T16:00:11","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=37165"},"modified":"2014-03-10T12:02:21","modified_gmt":"2014-03-10T16:02:21","slug":"creative-inspiration-subaru-wrx-sti-vs-stick-bombs","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/creative-inspiration-subaru-wrx-sti-vs-stick-bombs\/","title":{"rendered":"Creative Inspiration: Subaru WRX STI vs Stick Bombs"},"content":{"rendered":"<h2 id=\"its-popsicle-sticks-vs-rc-cars-in-subarus-awesome-wrx-sti-vs-stick-bombs-video\">It&#8217;s popsicle sticks vs RC cars in Subaru&#8217;s awesome &#8220;WRX STI vs Stick Bombs&#8221; video.<\/h2>\n<p><a href=\"http:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/03\/creative-inspiration-2.jpg\" data-wpel-link=\"external\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-37166\" title=\"creative-inspiration-2\" src=\"https:\/\/s3.amazonaws.com\/pbblogassets\/uploads\/2014\/03\/creative-inspiration-2.jpg\" alt=\"\" width=\"495\" height=\"66\" \/><\/a><\/p>\n<p>You may have seen \u201cstick bombs\u201d around the Internet but you&#8217;ve never seen them like this before. Below is the absolute best stick bomb video ever created.<\/p>\n<p>For those who don&#8217;t know, a stick bomb is created by overlapping popsicle sticks in such a way that when triggered makes them fly in the air. Marketing geniuses at Subaru saw this and decided that it would be a good idea to have a WRX model car race these stick bombs. The result is one of the most impressive and creative marketing stunts we\u2019ve seen.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/PvQ9InhEKu0?rel=0\" frameborder=\"0\" width=\"480\" height=\"270\" allowfullscreen><\/iframe><\/p>\n<p>Feel inspired to buy a Subaru?<\/p>\n<h2 id=\"behind-the-scenes\">Behind the Scenes<\/h2>\n<p>The video was created in Japan by Subaru. Subaru stated that they used over 30,000 sticks to create the explosions and each time they would go off they would have to do it again. They also used over 25 GoPro\u2019s to create the matrix-style pan. The whole video took about 3 days to shoot. For those into video production or advertising, you&#8217;ll want to check out this great behind the scenes video demonstrating how the spot was made. Enjoy!<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZXOhyn1Lq54?rel=0\" frameborder=\"0\" width=\"480\" height=\"270\" allowfullscreen><\/iframe><\/p>\n<p><strong>Have any tips for shooting stick bombs?<\/strong> Share in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We take a look at the awesome &#8220;Subaru WRX STI vs Stick Bombs&#8221; video and examine how Subaru created it.<\/p>\n","protected":false},"author":24,"featured_media":37176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[79,583],"tags":[2429,2430,2432,2431,958,2428,2427,278,2433],"class_list":["post-class-post-37165","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-inspiration","post-class-category-video-production-2","post-class-tag-bombs","post-class-tag-car","post-class-tag-making-of","post-class-tag-race","post-class-tag-slo-mo","post-class-tag-stick","post-class-tag-subaru","post-class-tag-video","post-class-tag-wrx-sti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Inspiration: Subaru WRX STI vs Stick Bombs - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"We take a look at the awesome &quot;Subaru WRX STI vs Stick Bombs&quot; 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