{"id":6163,"date":"2012-04-25T08:54:59","date_gmt":"2012-04-25T12:54:59","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=6163"},"modified":"2012-04-25T10:08:24","modified_gmt":"2012-04-25T14:08:24","slug":"trick-for-organization-and-client-satisfaction","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/trick-for-organization-and-client-satisfaction\/","title":{"rendered":"A Trick for Driving Repeat Business &#038; Client Satisfaction"},"content":{"rendered":"<h2 id=\"whether-youre-a-motion-designer-video-editor-or-professional-photographer-this-plan-for-nurturing-repeat-business-will-keep-you-more-organized-and-your-clients-more-satisfied\">Whether you\u2019re a motion designer, video editor or professional photographer, this plan for nurturing repeat business will keep you more organized and your clients more satisfied.<\/h2>\n<p>Ever gone to deliver a project for a repeat client and were unable to remember their preferred delivery specifications?\u00a0 What frame size to export a video out, or what file type they typically need?\u00a0 Maybe you couldn&#8217;t recall who is supposed to be copied in on all of the client correspondence?<\/p>\n<p>Don&#8217;t rack your brain trying to remember these small details, or worse, having to ask for a reminder.\u00a0 Instead, <strong>take notes on every project you complete<\/strong> and your client will not only be amazed you \u201cremembered\u201d their preferences, but you\u2019ll also save time in the process. \u00a0Let&#8217;s break it down&#8230;<\/p>\n<h3 id=\"what-details-should-i-be-logging\">\u00a0What Details Should I Be Logging?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6190\" title=\"Logging Client Preferences\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/04\/keyboard2.jpg\" alt=\"Logging Client Preferences\" width=\"490\" height=\"140\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/keyboard2.jpg 490w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/keyboard2.jpg?resize=300,86 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/keyboard2.jpg?resize=277,79 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/keyboard2.jpg?resize=359,103 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/keyboard2.jpg?resize=150,43 150w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>I\u2019ve had many repeat video editing clients over the years, and although minor things change each time, I\u2019ve been shocked at how many <strong>things stay consistent from project to project.<\/strong>\u00a0 A few things beneficial for remembering:<\/p>\n<ul>\n<li>Knowing what<strong> file formats<\/strong> a client prefers for production and delivery.\u00a0 Is there a particular delivery codec or file format they usually want?<\/li>\n<\/ul>\n<ul>\n<li><strong>How do they prefer to receive the final product<\/strong> &#8211; DVD, online delivery, tape, etc?<\/li>\n<\/ul>\n<ul>\n<li>What are their <strong>consistent brand style guidelines<\/strong>?\u00a0 Are there specific fonts that should always be used?<\/li>\n<\/ul>\n<ul>\n<li><strong>The names of parties involved<\/strong> in the production process (producers, marketing employees, designers, etc.).\u00a0 Nothing is more embarrassing than someone showing up to an edit session that you\u2019ve worked with before and not being able to remember his or her name.<\/li>\n<li><strong>Do they prefer a shooting or editing style?<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>ANYTHING quirky!<\/strong>\u00a0 Video editors may want to note if the client was picky about things like keying, text position, graphic design, etc.\u00a0 Photographers may want to jot down a client&#8217;s retouching and photo editing preferences. \u00a0Every client has the one thing that they tend to zero in on.\u00a0 It\u2019s worth noting so you\u2019re better prepared to address that pinpoint in the next project.<\/li>\n<\/ul>\n<ul>\n<li>If you\u2019re working with a client that often comes in for a creative session (video editing, photo shoot, etc.) log what they <strong>preferred to eat and drink<\/strong> (this may seem trivial but you\u2019ll get major points for making sure you have this available for the next session).<\/li>\n<\/ul>\n<p>You may be wondering,<strong> is it really worth logging this info for EACH project<\/strong>? Well, if you\u2019ve ever had to dig through old emails to find file specifics or open up old projects to determine project specs you\u2019ll likely see the tremendous benefit of having all of this information in one place.\u00a0 <strong>A little time on the front end may result in huge timesavings on the back end.<\/strong><\/p>\n<h3 id=\"the-best-way-to-log-specs-preferences\">The Best Way to Log Specs &amp; Preferences<\/h3>\n<p>You may find that you can quickly<strong> log this info in a spreadsheet<\/strong> after completion of a project.\u00a0 This is the way I did it for years and it&#8217;s certainly effective.\u00a0 <strong>Create a spreadsheet in Google Documents<\/strong> and you\u2019ll have access to it from any edit bay or computing device.<\/p>\n<p>If you\u2019re looking for a more robust alternative for this type of note logging <strong>check out the free app, <a title=\"Evernote Note Taking App\" href=\"http:\/\/www.evernote.com\/about\/home.php\" target=\"_blank\" data-wpel-link=\"external\">Evernote<\/a><\/strong>.\u00a0 Evernote is a feature-filled note taking application that is available for, and syncs between, all popular computer and mobile devices \u2013 PC, MAC, Android, iOS, Blackberry and more.<\/p>\n<p><em>An example of an Evernote project entry:<\/em><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6173  alignnone\" title=\"Evernote Video Editing Example\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg\" alt=\"Evernote Video Editing Example\" width=\"480\" height=\"266\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg 480w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg?resize=300,166 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg?resize=270,150 270w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg?resize=277,154 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg?resize=359,199 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/04\/evernoteexample2.jpg?resize=150,83 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><strong><a title=\"Evernote Note Taking App\" href=\"http:\/\/www.evernote.com\/about\/home.php\" target=\"_blank\" data-wpel-link=\"external\">Evernote<\/a><\/strong>\u00a0excels in its rich toolset and ease of use.\u00a0 Did you use a client\u2019s logo for a project?\u00a0 It\u2019s simple to attach it to your Evernote to use for future projects.\u00a0 <strong>Create tags for notes<\/strong>, so you can quickly parse all notes by client name or project type.\u00a0 Each note is labeled with the day it was created, so sorting by date is also a breeze. \u00a0<strong>Visit the <a title=\"Evernote Note Taking App\" href=\"http:\/\/www.evernote.com\/about\/home.php\" target=\"_blank\" data-wpel-link=\"external\">Evernote<\/a>\u00a0site<\/strong> for more information and download links.<\/p>\n<p>Repeat clientele is what any business professional hopes for.\u00a0 Using a simple\u00a0strategy\u00a0for <strong>remembering client preferences and project details<\/strong> is important in any creative field. \u00a0It will save you time and most importantly, keep your clients coming back for more.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"https:\/\/img.zemanta.com\/pixy.gif?x-id=51ebb468-b653-4e79-8861-a1b21c461fed\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to save time and drive up client satisfaction? Creative professionals will want to follow this very simple strategy for remembering project details and client preferences.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[39,583],"tags":[726,668,725,727,199,5383,5376],"class_list":["post-class-post-6163","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-hentry","post-class-category-video-editing","post-class-category-video-production-2","post-class-tag-client-relations","post-class-tag-clients","post-class-tag-evernote","post-class-tag-google-docs","post-class-tag-organization","post-class-tag-photography","post-class-tag-video-editing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Trick for Driving Repeat Business &amp; Client Satisfaction - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Want to save time and drive up client satisfaction? Creative professionals will want to follow this very simple strategy for remembering project details and client preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/trick-for-organization-and-client-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Trick for Driving Repeat Business &amp; Client Satisfaction\" \/>\n<meta property=\"og:description\" content=\"Want to save time and drive up client satisfaction? 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