If you’re considering shooting a testimonial video<\/strong> for your brand or simply want to get better at your interview skills, then you’ve come to the right place. Whether you’re shooting the video for a church or for a business, these quick tips will cover everything you need to know to shoot a great video testimonial<\/strong>.<\/p>\n There is one very important question to ask when creating a testimonial video: scripted or non-scripted?<\/strong><\/p>\n For most testimony videos, a scripted video is the way to go<\/strong>. This is because most of your subjects\u00a0are not experts when it comes to talking in front of a camera. For this reason, you’ll probably want to set up some sort of teleprompter off to the side of the camera. I will usually just use a laptop, but you can use an iPad or even paper if you are having issues with glare.<\/p>\n The other option would be to have your\u00a0subject memorize the script then recite each line to the camera individually. This can be a very authentic way of presenting scripted work, but it will always take longer than simply reading off of a teleprompter. There is also the issue of vocal fluctuations. When you have a scripted work, it can be easy for\u00a0the subject’s voice to bounce around as they get exhausted, frustrated, or excited \u2014 especially if they are inexperienced on camera. If you don’t keep an eye on pacing on set, you might end up with some\u00a0very strange pacing issues that will need to be worked out in post.<\/p>\n Perhaps the most popular scripted videos right now are Apple’s product videos. Notice how everything Jony Ive<\/a> says is\u00a0perfectly scripted to match the tone of the video.<\/p>\nTestimonial Styles<\/h3>\n
Scripted Testimonials<\/strong><\/h4>\n
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