{"id":64525,"date":"2015-10-08T09:31:00","date_gmt":"2015-10-08T14:31:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=64525"},"modified":"2015-10-08T10:35:24","modified_gmt":"2015-10-08T15:35:24","slug":"the-5-biggest-tech-flops-in-modern-filmmaking","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/the-5-biggest-tech-flops-in-modern-filmmaking\/","title":{"rendered":"The 5 Biggest Tech Flops in Modern Video Production & Filmmaking"},"content":{"rendered":"

Not every technological innovation can change the world. Here are a few of the most recent\u00a0video product fails.<\/h2>\n

It seems like every week there’s a new camera, lens, or piece of equipment that is making a splash in the filmmaking<\/strong>\u00a0industry. In a lot of ways, it’s never been a better time to be a gear lover. However, every now and then a new piece of equipment will flop harder than\u00a047 Ronin<\/em> at the box office<\/a>. In honor of all things terrible (and lest we forget), let’s take a look at some of the biggest technology flops in the filmmaking<\/strong> industry from the last few years. If you can think of any other flops that we forgot, please share in the comments below.<\/p>\n

1. The AJA Cion<\/h3>\n

\"Filmmaking<\/p>\n

When the AJA Cion was announced at NAB 2014, it looked like a very promising camera that could potentially find a home in the professional video production<\/strong>\u00a0world. In fact, AJA’s background in video technologies is very similar to that of Blackmagic Design \u2014 but the Cion had major problems from the beginning. First and foremost, the camera was delayed six months. In an industry that is constantly changing, a six month delay is a lot<\/em> of time.<\/p>\n

Blackmagic announced their URSA Mini just a few months later at NAB 2015. It had better specs than the Cion at a fraction of the price. In order to compete with the URSA Mini, Cion dropped their price<\/a> from $9,000 to $5,000, which was viewed by many to be a sign of desperation. Furthermore, AJA started offering free ‘test drives’<\/a> of the Cion so that filmmakers could try it out before they bought it. But what may have been a\u00a0genuine\u00a0attempt to put the Cion in the hands of filmmakers was quickly perceived as a desperate move to get rid of the cameras.<\/p>\n

Adding insult to injury, when\u00a0Cinema5D did a comprehensive review<\/a> of the Cion it was revealed that the camera only had 8.2 stops of dynamic range instead of the advertised 12. Currently there have\u00a0been no talks of a new AJA camera, so the AJA Cion may very well be the first and last camera the company ever produces.<\/p>\n

\n

2. 3D Television<\/h3>\n

\"Filmmaking<\/p>\n

When talking about 3D, James Cameron said “We’ve solved the technology.” But did we really ‘solve’ problem?\u00a0Despite having the ability to watch 3D sports, movies, and television in your home, audiences\u00a0simply aren’t\u00a0consuming\u00a03D content<\/a>. Maybe it’s\u00a0the fact that you have to wear glasses. Maybe it’s because there isn’t\u00a0much 3D content to watch.\u00a0The Wire<\/a> put it best when they said:<\/p>\n

3D TV Is Dead<\/p><\/blockquote>\n

Not much wiggle room there. Despite investing billions in the technology, TV manufacturers have opted to focus on 4K rather than 3D<\/a>.\u00a0That’s not to say that 3D technologies are dying… far from it. But development of\u00a0flat 3D TV screens for in-home consumption appears to have\u00a0virtually stopped.<\/p>\n

\n

3. FCPX<\/h3>\n

\"Filmmaking<\/p>\n

It’s hard to think of a software fail more epic than the launch of FCPX. Despite having loyal users and one of the best NLEs on the market, Apple’s FCPX release was so bad that\u00a0some were speculating that the software\u00a0might die off it not updated<\/a>. Of all the problems with the initial release of FCPX, the most notable design feature\/flaw was the introduction of the magnetic timeline, which was supposed to replace traditional track-based timelines. This was a radical departure from the workflow of earlier Final Cut Pro versions and many editors simply couldn’t get on board.<\/p>\n

FCPX wasn’t intially released with\u00a0other little<\/em> features like multi-camera editing or broadcast monitoring. But then again, when would you ever need to edit a project with multiple cameras?<\/p>\n

\"Filmmaking
\n<\/a>This is a Google Trends report for search popularity. The blue line is Final Cut Pro and the red is Premiere Pro. \u00a0The spike in 2011 signals the release of FCPX (more online searches during that time).<\/em><\/p>\n

Since its release in 2011, FCPX has been updated over a dozen times. It’s now fully functional as a modern NLE – the first Hollywood feature cut on Final Cut Pro X <\/a>was released this year. Yet its popularity (according to search data)\u00a0is still in decline<\/a>. Did the botched FCPX release set the software on a course for disaster? Only time will tell.<\/p>\n

There’s some additional interesting numbers on the Final Cut Pro X userbase over on Creative Cow<\/a>.<\/em><\/p>\n

\n

4. GoPro\u00a0Session<\/h3>\n

\"Filmmaking<\/p>\n

GoPro is all the rage right now. From action videos to immersive 360 VR experiences, GoPros are the camera of choice if you need a small action camera capable of producing better-than-average<\/em> video.\u00a0However,\u00a0their latest camera, the GoPro Session<\/a>, is severely underperforming<\/strong> in sales, leading many analysts to declare that\u00a0the camera a\u00a0flop<\/a>.<\/p>\n

\"Filmmaking
\n<\/a>GoPro’s stock prices since its IPO in June 2014.<\/em><\/p>\n

From the outside, it would seem like the GoPro Session is\u00a0a great idea \u2014 but\u00a0consumers just aren’t buying the camera. As a result, GoPro’s stocks (as of October 7, 2014) are at a record low and the company’s future has been called into question<\/a>.<\/p>\n

\n

5. Curved TV Screens<\/h3>\n

\"Filmmaking<\/p>\n

When you’re standing four feet from a TV at Best Buy there might<\/em> be a split second where you might<\/em> think a curved screen is a good idea. But curved TVs have\u00a0major flaws that have left\u00a0consumers asking\u00a0a very important question: why would anyone want to buy a curved TV?<\/p>\n

One of the biggest marketing<\/del> selling points for\u00a0curved TVs is\u00a0that they will increase immersion for the viewer, as if the slight curve will create a pseudo-VR experience. This doesn’t make sense<\/em>, but you don’t need me to tell you that.\u00a0David Katzmaier from CNET<\/a> puts it best when he said:<\/p>\n

In no case did I notice the increase in “immersion” supposedly brought on by the curve. The image seemed no more immersive than any other 65-inch TV, either in isolation or in a comparison lineup.<\/span><\/p><\/blockquote>\n

One of the biggest problems with curved TVs is the fact that if you are viewing the image from anywhere but directly in front, the picture will begin to distort. There’s also the problem of a\u00a0higher price<\/a>.\u00a0While TV salesmen may be able to trick some consumers into buying curved screens, the technology is flawed and isn’t getting great reviews<\/a>. It’ll be gone faster than you can say “gimmick.”<\/p>\n

\n

Can you think of any other technology fails from\u00a0the last few years?<\/strong> Share them in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"

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Here are a few of the most notorious fails in modern filmmaking.<\/p>\n","protected":false},"author":24,"featured_media":64687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3843,715,583],"tags":[536,4629,857,472],"class_list":["post-class-post-64525","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-industry","post-class-category-video-production-2","post-class-tag-filmmaking","post-class-tag-filmmaking-fails","post-class-tag-industry-2","post-class-tag-video-production"],"acf":[],"yoast_head":"\nThe 5 Biggest Tech Flops in Modern Filmmaking<\/title>\n<meta name=\"description\" content=\"Not every technological innovation can change the world. 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