{"id":6607,"date":"2012-05-04T12:34:20","date_gmt":"2012-05-04T16:34:20","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=6607"},"modified":"2012-05-04T12:35:14","modified_gmt":"2012-05-04T16:35:14","slug":"tv-advertising-commercial-music","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/tv-advertising-commercial-music\/","title":{"rendered":"Five Ways Music Will Enhance Your Television Advertising"},"content":{"rendered":"

When it comes to crafting attention-getting TV commercials, advertising music is essential for connecting with your audience.<\/h2>\n

\"Television<\/p>\n

We live in an age of over-communication.\u00a0<\/strong> The average person is bombarded with approximately 5,000 advertising messages a day.\u00a0 As a result, consumers have grown increasingly resistant to efforts by businesses to promote their products and services.\u00a0 So, when it comes to crafting attention-getting advertisements, music in TV commercials<\/strong>\u00a0is essential.\u00a0 Music can offer the following benefits:<\/p>\n

    \n
  1. It entertains the prospect<\/strong> \u2013 Most people don\u2019t like sales pitches, but they love to be entertained.\u00a0 That\u2019s where TV commercial music offers its first major benefit.\u00a0 A catchy tune or song grabs the viewer\u2019s attention and draws them into the commercial from the moment that it begins.<\/li>\n
  2. It provides structure and continuity to the commercial<\/strong> \u2013 In order for any message to be effective, it must have a unifying theme.\u00a0 A musical score contributes to this effect.\u00a0 It can also guide the viewer through scene transitions.\u00a0 A commercial tells a story, and music helps it to do this.<\/li>\n
  3. It makes the commercial more memorable<\/strong> \u2013 Research shows that a multi-sensory experience is far more likely to be remembered than one that is strictly visual.\u00a0 That\u2019s why jingles are a staple of both radio and TV commercials.\u00a0 Viewers may dismiss spoken words and even images, but tunes have a way of sticking in their heads.<\/li>\n
  4. Music speaks to the emotions<\/strong> \u2013Like it or not, humans make decisions based on feelings and emotions much more often than by using facts and logical analysis; and nothing stirs emotions like music does.<\/li>\n
  5. Music assists in targeting key demographics<\/strong> \u2013 Whether you\u2019re selling luxury autos, ring tones, or anything else, music intended for your targeted audience will help frame your message so that viewers pick up on it.<\/li>\n<\/ol>\n

    Implement music in all of your commercial projects to make them more memorable to your viewing audience! Premiumbeat <\/a>has an extensive library of music tailored for thousands of different purposes, including TV advertising music<\/strong>.\u00a0 We invite you to browse our site <\/a>and see how we can empower your advertising efforts and improve your bottom line.<\/p>\n

    \"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

    Engage your TV audience with music in your commercial spots. If you’re serious about increasing your bottom line check out these 5 reasons for using music in \u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[769,771,87,5374,770,768,43],"class_list":["post-class-post-6607","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-hentry","post-class-category-royalty-free-music","post-class-tag-advertising","post-class-tag-commercial","post-class-tag-music","post-class-tag-royalty-free-music","post-class-tag-television","post-class-tag-television-advertisement","post-class-tag-tips"],"acf":[],"yoast_head":"\nFive Ways Music Will Enhance Your Television Advertising - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Engage your TV audience with music in your commercial spots. 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