{"id":66173,"date":"2015-11-06T10:04:00","date_gmt":"2015-11-06T16:04:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=66173"},"modified":"2015-11-07T11:28:50","modified_gmt":"2015-11-07T17:28:50","slug":"opinion-is-canon-out-of-touch-with-consumers","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/opinion-is-canon-out-of-touch-with-consumers\/","title":{"rendered":"Opinion: Is Canon Out of Touch With Consumers?"},"content":{"rendered":"

The answer to the question is yes. Here’s why…<\/h2>\n

Canon has changed the film industry and we are forever\u00a0grateful, but to say that Canon is on the cutting edge of technological innovation might be an overstatement.<\/p>\n

Over the last few years, sentiment for Canon has slowly been shrinking. A few of the points listed in this article might be the reason why. We’d love to hear your thoughts in the comments below.<\/p>\n

1. The 5D Mark IV (or Lack Thereof)<\/h3>\n

\"Opinion:<\/p>\n

The 5D Mark II was released in 2008<\/a>,\u00a0giving us perhaps the most innovative camera in modern indie film. No longer did you need to spend tens of thousands of dollars to get professional video with a shallow depth of field. It empowered filmmakers and shrank the gap between \u2018pro\u2019 and \u2018amateur\u2019 filmmakers.<\/p>\n

The Mark II was followed up with the Mark III<\/a>, which offered better low-light abilities. While the update wasn\u2019t incredibly groundbreaking<\/strong>, it was a happy update that at the very least gave us 60fps, a headphone jack, and better still photography features.<\/p>\n

However, it\u2019s been a long time since the release of the Mark III \u2014 almost four years to be exact<\/a> \u2014 and we\u2019ve yet to receive any specs or a release date for a 5D Mark IV. This complete lack of camera update comes at a time when the industry is shifting pretty quickly to 4K video \u2014 and yet Canon 5D users are stuck with 1080p video<\/strong>.<\/p>\n

Sure you could go out and buy a Canon Cine Camera to get 4K, but you\u2019re going to end up spending at least 6x the price of the Mark III. As Canon continues to push back the release date of the Mark IV, popular mirrorless camera manufacturers like Sony and Panasonic continue to release cameras that can do even more than the 5D Mark III. It should also be noted that when you do a search of the most popular Cine Cameras<\/a>,\u00a0Canon is nowhere near the top of the list<\/strong> \u2014 further proof of audience’s shifting loyalties away from Canon.<\/p>\n

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2. Is the 4 Million ISO Camera Supposed to Change Things?<\/h3>\n

\"Opinion:<\/p>\n

Canon recently announced\u00a0the\u00a0ME20F-SH<\/a>, a camera that can\u00a0literally\u00a0shoot footage in the dark of night. From the outside, the camera looked promising. But when test footage came in, it became very clear that this camera is not great for producing cinematic footage<\/strong>.<\/p>\n