{"id":69072,"date":"2016-01-15T08:00:00","date_gmt":"2016-01-15T14:00:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=69072"},"modified":"2016-01-15T09:07:38","modified_gmt":"2016-01-15T15:07:38","slug":"the-technology-behind-brain-farms-breathtaking-camerawork","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/the-technology-behind-brain-farms-breathtaking-camerawork\/","title":{"rendered":"The Technology Behind Brain Farm&#8217;s Breathtaking Camerawork"},"content":{"rendered":"<h2 id=\"brain-farm-digital-cinema-is-a-production-company-known-for-its-work-in-advertisement-television-and-most-of-all-action-sports-documentaries-lets-take-a-look-at-some-of-the-revolutiona\" style=\"color: #000000;\">Brain Farm Digital Cinema is a production\u00a0company known for its work in advertisement, television, and most of all, action sports documentaries. Let&#8217;s take a look at some of the revolutionary technology they have worked with over the years.<\/h2>\n<p style=\"color: #000000;\"><em>Top image via <a href=\"http:\/\/www.scottserfas.com\/#!\/index\" data-wpel-link=\"external\" target=\"_blank\">Scott Serfas<\/a><\/em><\/p>\n<p>If you aren&#8217;t familiar with <a title=\"Brain Farm\" href=\"http:\/\/brainfarmcinema.com\/\" target=\"_blank\" data-wpel-link=\"external\">Brain Farm<\/a> themselves, you have still likely come across their extensive\u00a0work, even if just one of their many commercials. They are most well-known for their <strong>action sport films<\/strong>, namely\u00a0<em><a title=\"That&#039;s It, That&#039;s All\" href=\"https:\/\/www.youtube.com\/watch?v=AriyZwF4Oks\" target=\"_blank\" data-wpel-link=\"external\">That&#8217;s It, That&#8217;s All<\/a>,<\/em>\u00a0followed by<em>\u00a0<a title=\"The Art of Flight\" href=\"https:\/\/www.youtube.com\/watch?v=kh29_SERH0Y\" target=\"_blank\" data-wpel-link=\"external\">The Art of Flight<\/a>,\u00a0<\/em><em><a title=\"We Are Blood\" href=\"https:\/\/www.youtube.com\/watch?v=SVus4Ua1EFQ\" target=\"_blank\" data-wpel-link=\"external\">We Are Blood<\/a>,\u00a0<\/em>and <em><a title=\"View From a Blue Moon\" href=\"https:\/\/www.youtube.com\/watch?v=bTqVqk7FSmY\" target=\"_blank\" data-wpel-link=\"external\">View From a Blue Moon<\/a><\/em><i>. <\/i><\/p>\n<p>Instant\u00a0classics of their own respective sports, these films\u00a0all share the signature visual characteristics <strong>Brain Farm<\/strong> has become known for: <strong>dynamic aerial footage of exotic landscapes juxtaposed against tight, immersive tracking shots of high-speed sports action<\/strong>. If you haven&#8217;t watched any of these yet, they are certainly worth your time, regardless of your interest in their subject matter.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S4L8T2kFFck?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Their success with these difficult visual\u00a0techniques is largely attributable to their consistent involvement in the development of <strong>vehicular camera technology<\/strong> over the years.\u00a0Simultaneously achieving shots of such epic scope and organic movement requires\u00a0not only expertise, but also some of the most sophisticated camera gear on the market. Without further ado, welcome to the stunning world of <strong>Brain Farm<\/strong>.<\/p>\n<p>While <strong>Brain Farm<\/strong> has produced films under multiple directors, all of their projects have highlighted the possibilities of shooting\u00a0with a helicopter, with it being\u00a0their primary tool\u00a0to capture action from a new perspective. This has become less inherently impressive over the past decade, as many Hollywood movies have showcased the technology since the advent of <i><a title=\"The Lord of the Rings\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Lord_of_the_Rings\" target=\"_blank\" data-wpel-link=\"external\">The Lord of the Rings<\/a>\u00a0<\/i>trilogy, but <strong>Brain Farm<\/strong> was actually among the first to utilize what has become their weapon of choice: the <a title=\"CineFlex\" href=\"http:\/\/www.cineflex.com\/\" target=\"_blank\" data-wpel-link=\"external\">Cineflex<\/a>\u00a0camera control and stabilization system.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69127 size-full\" title=\"The Technology Behind Brain Farm's Breathtaking Camerawork: Arena Robinson With CineFlex\" src=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png\" alt=\"The Technology Behind Brain Farm's Breathtaking Camerawork: Arena Robinson With CineFlex\" width=\"755\" height=\"425\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/01\/Arena-Robinson-With-CineFlex.png?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><em>Photo via <a title=\"Wikipedia\" href=\"https:\/\/en.wikipedia.org\/wiki\/Robinson_R44\" target=\"_blank\" data-wpel-link=\"external\">Wikipedia<\/a><\/em><\/p>\n<p>Premiering with the epics\u00a0<em><a title=\"The Lord of the Rings\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Lord_of_the_Rings\" target=\"_blank\" data-wpel-link=\"external\">The Lord of the Rings<\/a>\u00a0<\/em>and\u00a0<em><a title=\"Planet Earth\" href=\"https:\/\/en.wikipedia.org\/wiki\/Planet_Earth_(TV_series)\" target=\"_blank\" data-wpel-link=\"external\">Planet Earth<\/a>,\u00a0<\/em>Cineflex&#8217;s state-of-the-art gimbals, boasting variations of the <a title=\"ARRI ALEXA\" href=\"https:\/\/en.wikipedia.org\/wiki\/Arri_Alexa\" target=\"_blank\" data-wpel-link=\"external\">ARRI ALEXA<\/a>,\u00a0brought forth\u00a0unprecedented\u00a0possibilities of what could be achieved with a camera. <strong>Brain Farm<\/strong> founder\u00a0<a title=\"Curt Morgan\" href=\"http:\/\/www.imdb.com\/name\/nm3240319\/\" target=\"_blank\" data-wpel-link=\"external\">Curt Morgan<\/a>\u00a0drew inspiration from these <strong>stunning films<\/strong>\u00a0and took the new tech to the world of extreme sports \u2014 namely snowboarding, the focus\u00a0of Morgan&#8217;s directing experience. After the success of\u00a0<em>That&#8217;s It, That&#8217;s All,<\/em>\u00a0the\u00a0start-up production company that Morgan and co-founder <a title=\"Travis Rice\" href=\"https:\/\/en.wikipedia.org\/wiki\/Travis_Rice\" target=\"_blank\" data-wpel-link=\"external\">Travis Rice<\/a>\u00a0built drew significant attention, leading to years of quality content.<\/p>\n<p>The crew behind these\u00a0visceral productions has undoubtedly\u00a0grown accustomed to shooting in adverse (even dangerous) environments, but familiarity has hardly made their work easy. This brief behind-the-scenes look into\u00a0<a title=\"Convergence\" href=\"https:\/\/www.youtube.com\/watch?v=6EmPLebFEXU\" target=\"_blank\" data-wpel-link=\"external\"><em>Convergence<\/em><\/a>\u00a0shows how much time and planning <strong>even a single shot<\/strong> can take when there are so many\u00a0elements at play.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S-zrJxsKG0o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>National Geographic eventually sought out and employed <strong>Brain Farm<\/strong> for a few projects, such as the series\u00a0<em><a title=\"Wild Yellowstone\" href=\"http:\/\/channel.nationalgeographic.com\/wild\/wild-yellowstone\/\" target=\"_blank\" data-wpel-link=\"external\">Wild Yellowstone<\/a>. <\/em>Here they further demonstrate the flexibility of the Cineflex system by mounting it to a large truck. With flawless stabilization and <strong>a<\/strong> <strong>dedicated control console<\/strong>,\u00a0the crew shows the process of locating wildlife\u00a0and capturing a rather rare <strong>bison fight<\/strong> with captivating camera movement.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9E91ATMzqS0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>With their extensive involvement in <strong>aerial cinematography<\/strong>, it was inevitable that <strong>Brain Farm<\/strong> would experiment with the recent upsurge of <strong>drone technology<\/strong>. While the development and combination of new technologies\u00a0is a product of their various manufacturers and not <strong>Brain Farm<\/strong> themselves, the\u00a0progressive production company is often the motivating factor in\u00a0combining tools and driving said\u00a0manufacturers to push their limitations.<\/p>\n<p>In most situations, <strong>shooting from a helicopter is optimal<\/strong>, but budgetary, spatial, and environmental constraints can often make smaller alternatives preferable.<\/p>\n<p>Their venture into <strong>drone technology<\/strong> began as early as 2012, with the retrofitting\u00a0of a Cineflex system to a small military-grade\u00a0drone helicopter. This new toy removed\u00a0the dangers of piloting a manned helicopter in risky weather conditions, and was simply more portable\u00a0than its full-sized counterparts. This emphasizes the fact that even the best tools available have their limits, and you can&#8217;t rely on hardware to produce quality results.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Schiebel CAMCOPTER\u00ae S-100 \/ Cineflex Integration with Brain Farm and SnapRoll\" src=\"https:\/\/player.vimeo.com\/video\/40483583?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Brain Farm is also known for their flashy <strong>slow-motion sequences<\/strong>, made possible by high frame rate cameras such as the <a title=\"Phantom series\" href=\"http:\/\/www.phantomflexcamera.com\/\" target=\"_blank\" data-wpel-link=\"external\">Phantom series<\/a>. They eventually became the first to mount a Phantom (specifically, the <a title=\"Phantom Flex 4K\" href=\"http:\/\/www.phantomflexcamera.com\/flex4k.html\" target=\"_blank\" data-wpel-link=\"external\">Phantom Flex4K<\/a>, their flagship model) to a drone, allowing them to capture\u00a0slow-motion aerial footage with\u00a0a\u00a0compact\u00a0and nimble device.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zkMsD1yn1xM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Curt Morgan and his crew try to stay on the forefront of all cinematic technology, including less exciting tools such as lights. Many filmmakers are beginning to utilize LED lighting, as\u00a0it has finally become effective\u00a0enough to justify its use. With <strong>adjustable color temperature, low power consumption, extended bulb life, and a simpler setup process<\/strong>, modern LEDs have a lot to offer. Here, legendary action sports\u00a0director <a title=\"Ty Evans\" href=\"http:\/\/www.imdb.com\/name\/nm1379896\/?ref_=fn_al_nm_1\" target=\"_blank\" data-wpel-link=\"external\">Ty Evans<\/a>\u00a0elaborates on the advantages of replacing his traditional lighting setups with LEDs for the production of this year&#8217;s\u00a0<em>We Are Blood<\/em>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8hpUqBRpK8Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Through both the development of his own production company, and his\u00a0constant drive to push what is technologically possible in the\u00a0action sports genre, Curt Morgan is a shining example of systematically stripping oneself of\u00a0all limitations to express a vision. His work as producer, director, and entrepreneur\u00a0is an inspiration to me, and hopefully it\u00a0can be to you as well. With that, we&#8217;ll end on this fantastic mini-doc about\u00a0Curt&#8217;s career thus far.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cA Day at Curt Morgan\u2019s Brian Farm - the documentary\u201d\" src=\"https:\/\/player.vimeo.com\/video\/90623818?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><strong>Who do you find pushes the envelope of digital cinema?\u00a0<\/strong>Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brain Farm Digital Cinema is a production company known for its work in advertisement, television, and most of all, action sports documentaries. Let&#8217;s take a look at 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This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Technology Behind Brain Farm&#039;s Breathtaking Camerawork<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a look at some of the revolutionary technology behind Brain Farm Digital Cinema&#039;s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/the-technology-behind-brain-farms-breathtaking-camerawork\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Technology Behind Brain Farm&#039;s Breathtaking Camerawork\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s take a look at some of the revolutionary technology behind Brain Farm Digital Cinema&#039;s 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