{"id":70727,"date":"2016-02-11T10:31:00","date_gmt":"2016-02-11T16:31:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=70727"},"modified":"2022-04-01T13:57:28","modified_gmt":"2022-04-01T18:57:28","slug":"make-corporate-videos-more-cinematic","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/make-corporate-videos-more-cinematic\/","title":{"rendered":"How to Make Corporate Videos More Cinematic"},"content":{"rendered":"<h2 id=\"who-said-corporate-videos-have-to-be-boring-engage-your-audience-by-taking-a-more-cinematic-approach-to-corporate-videos\" style=\"color: #000000;\">Who\u00a0said corporate videos have to be boring? Engage your audience by taking a more cinematic approach to corporate videos.<\/h2>\n<p style=\"color: #404040;\">A lot of people glaze over immediately when they hear the words <strong>corporate video<\/strong>. It&#8217;s understandable. A lot of <strong>corporate videos<\/strong> are exceptionally bland and lifeless. But that doesn&#8217;t have to be the case. To ensure your client&#8217;s video breaks through the boredom barrier, you need to add <strong>cinematic quality<\/strong> to the production. Let&#8217;s look at a few tips that can help make your next <strong>corporate video project<\/strong> stand above the rest.<\/p>\n<hr \/>\n<h3 id=\"1-shoot-raw-at-24-frames-per-second\" style=\"color: #404040;\">1. Shoot RAW at 24 Frames Per Second<\/h3>\n<p><span style=\"color: #404040;\">For the best possible image, don&#8217;t compress it by using a codec. Instead, <\/span><strong style=\"color: #404040;\">capture\u00a0it using RAW<\/strong><span style=\"color: #404040;\">. This will give you much more\u00a0<\/span><strong><span style=\"color: #404040;\">flexibility\u00a0in post<\/span><\/strong><span style=\"color: #404040;\"> with your image. Also, <strong>use 24fps instead of 30fps<\/strong>, as all major motion pictures are shot using 24fps. By\u00a0utilizing these two basic settings right out of the gate, you&#8217;re putting yourself in a great position to <\/span><strong style=\"color: #404040;\">capture cinematic footage<\/strong><span style=\"color: #404040;\">\u00a0before you even start rolling.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TJ1SDXbij8Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Video via <a title=\"Apple\" href=\"https:\/\/www.youtube.com\/channel\/UCE_M8A5yxnLfW0KghEeajjw\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Apple<\/a><\/em><\/p>\n<hr \/>\n<h3 id=\"2-add-dynamic-movement-to-your-shots\" style=\"color: #404040;\">2. Add Dynamic Movement to Your Shots<\/h3>\n<p style=\"color: #404040;\">&#8220;Dynamic&#8221; is certainly not a word that most people associate with<strong> corporate videos<\/strong>. Utilizing camera movement is a fantastic way to transform a <strong>drab promotional piece<\/strong>\u00a0into a <strong>dynamic marketing tool<\/strong>.<strong>\u00a0<\/strong>This can be done by using a dolly, steadicam, dolly, crane, jib, or even a drone. The key is to have <strong>motivation for your movement<\/strong>. Here is a great example of utilizing movement to <strong>enhance your corporate video<\/strong>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-LKyTwD61mU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"color: #404040;\"><em>Video via <a title=\"Polimoda International Institute of Fashion Design and Marketing\" href=\"https:\/\/www.youtube.com\/channel\/UCrD4Za9ajCyev8PCguqHBtQ\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Polimoda International Institute of Fashion Design &amp; Marketing<\/a><\/em><\/p>\n<hr \/>\n<h3 id=\"3-make-use-of-shallow-depth-of-field\" style=\"color: #404040;\">3. Make Use of Shallow Depth of Field<\/h3>\n<p style=\"color: #404040;\">By adding movement, we&#8217;re able to ramp up the cinematic style of the video. Another way to do this: using <strong>shallow depth of field<\/strong>. Think back to all of the films you&#8217;ve watched. What&#8217;s one component of those films that you can easily pick out? It&#8217;s those moments where you get a shallow depth of field shot. You can&#8217;t capture this effectively with a wide angle lens, so you&#8217;ll need to utilize a <a title=\"Prime Lens\" href=\"http:\/\/www.bhphotovideo.com\/explora\/photography\/buying-guide\/prime-lens-101\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">prime<\/a> or telephoto lens.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-HTcEYIzA6c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=167&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><em>Video via <a title=\"Daimler AG\" href=\"https:\/\/www.pluralsight.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Pluralsight<\/a><\/em><\/p>\n<hr \/>\n<h3 id=\"4-utilize-dynamic-lighting\" style=\"color: #404040;\">4. Utilize Dynamic Lighting<\/h3>\n<p class=\"p1\">As any good cinematographer can tell you, <strong>dynamic lighting is the key to capturing a truly cinematic image<\/strong>. While the concept of lighting can seem a little overwhelming, it&#8217;s really a lot simpler than you think. In fact, we&#8217;ve covered this very <a title=\"Premiumbeat\" href=\"http:\/\/www.premiumbeat.com\/blog\/?s=lighting\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">subject here at PremiumBeat<\/a>. You don&#8217;t need to be a certified lighting expert or have a massive budget to capture great lighting&#8230; just get your hands on some\u00a0<a title=\"Premiumbeat\" href=\"http:\/\/www.premiumbeat.com\/blog\/filmmaking-tips-lighting-with-led-panels\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">LEDs<\/a>. You&#8217;ll be able to create some\u00a0<strong>amazing moods and tones<\/strong> for your next shoot, as seen in the video below.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ilRLjQ4TCv4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"color: #404040;\"><em>Video via <a title=\"Flytech Corporation\" href=\"https:\/\/www.denso.com\/us-ca\/en\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">DENSO<\/a><\/em><\/p>\n<hr \/>\n<h3 id=\"5-add-a-cinematic-color-grade\" style=\"color: #404040;\">5. Add a Cinematic Color Grade<\/h3>\n<p class=\"p1\">Now that you&#8217;re filming in RAW, using 24fps, and adding dynamic movement and lighting, there&#8217;s really only one more thing to do in order to give your <strong>corporate video<\/strong> a cinematic flare \u2014\u00a0<strong>color correction and grading<\/strong>. Utilize such assets as <a title=\"Red Giant\" href=\"http:\/\/www.redgiant.com\/products\/magic-bullet-suite\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Magic Bullet from Red Giant<\/a> or take the time to learn simple grading techniques in <a title=\"Blackmagic Design\" href=\"https:\/\/www.blackmagicdesign.com\/products\/davinciresolve\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">DaVinci Resolve<\/a>. Any of these options will help turn your\u00a0client&#8217;s <strong>corporate video<\/strong> into a <strong>cinematic work of art<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9No-FiEInLA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Video via <a title=\"Google\" href=\"https:\/\/www.youtube.com\/user\/Google\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Google<\/a><\/em><\/p>\n<hr \/>\n<h3 id=\"6-make-it-sound-cinematic\" style=\"color: #404040;\">6. Make it Sound Cinematic<\/h3>\n<p style=\"color: #404040;\">One key ingredient to any video production is the <strong>musical score<\/strong>. Music (or the lack there of) can <strong>make or break your video,<\/strong> so you should spend time looking at resources like <a title=\"Premiumbeat\" href=\"http:\/\/www.premiumbeat.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">PremiumBeat<\/a> to find the right sound for your client&#8217;s video. Having a solid soundtrack underneath a <strong>corporate\u00a0video<\/strong> can help <strong>set the mood and tone<\/strong>. This will definitely help keep your audience engaged.<\/p>\n<hr \/>\n<p style=\"color: #404040;\">\n<p style=\"color: #404040;\"><strong>Got any tips for making corporate videos stand out? <\/strong>We&#8217;d love to hear them in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who said corporate videos have to be boring? Engage your audience by taking a more cinematic approach to corporate videos.<\/p>\n","protected":false},"author":39,"featured_media":70910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4519,79,583],"tags":[1093,1133,5380,472],"class_list":["post-class-post-70727","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-inspiration","post-class-category-video-production-2","post-class-tag-cinematography","post-class-tag-corporate-video","post-class-tag-inspiration","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Corporate Videos More Cinematic<\/title>\n<meta name=\"description\" content=\"Who said corporate videos have to be boring? Engage your audience by taking a more cinematic approach to corporate videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/make-corporate-videos-more-cinematic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Corporate Videos More Cinematic\" \/>\n<meta property=\"og:description\" content=\"Who said corporate videos have to be boring? Engage your audience by taking a more cinematic approach to corporate videos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/make-corporate-videos-more-cinematic\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=808712364\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-11T16:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T18:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2016\/02\/Cinematic-Corporate-Video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Johnathan Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ProXavi3r\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johnathan Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/\"},\"author\":{\"name\":\"Johnathan Paul\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/d575f2f30baf86667b3373d31e39d9f3\"},\"headline\":\"How to Make Corporate Videos More Cinematic\",\"datePublished\":\"2016-02-11T16:31:00+00:00\",\"dateModified\":\"2022-04-01T18:57:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/\"},\"wordCount\":662,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/Cinematic-Corporate-Video.jpg\",\"keywords\":[\"cinematography\",\"corporate video\",\"Inspiration\",\"video production\"],\"articleSection\":[\"Cinematography\",\"Inspiration\",\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/#respond\"]}],\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/\",\"name\":\"How to Make Corporate Videos More Cinematic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/make-corporate-videos-more-cinematic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/Cinematic-Corporate-Video.jpg\",\"datePublished\":\"2016-02-11T16:31:00+00:00\",\"dateModified\":\"2022-04-01T18:57:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/d575f2f30baf86667b3373d31e39d9f3\"},\"description\":\"Who said corporate videos have to be boring? 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